Tell us about a project you worked on you are especially proud of and why. What was your role?
My Youtube channel. My aim was to grow my online presence and music with the biggest format online. I was a bit late to the game with Youtube. I started DECEMBER 2015 with 16 subscribers and 3-4k views. As usual I aimed the tracks towards artists i envisioned singing them to which the fan reaction has been great. (tracks were sent to the artist also). Over the year i watched it grow amazingly to now over 1000 subscribers and over 630,000 views. I never pushed it hard at the start as my goal was hoping for a few hundred and promotion. I now post demos weekly where some artists have contacted me to buy the track for their own E.P's or album.
Analog or digital and why?
Not fussed. In this day and age of sound we now have the tools to make digital sound analog. So it's all subjective.
What's your 'promise' to your clients?
To give your song back as accurate, BUT with a little bit extra to how you envisioned
What's the biggest misconception about what you do?
cheaper price means cheaper quality.
Can you share one music production tip?
Equipment doesn't make you a professional. Your knowledge and experience does.
People don't pay you because of your equipment.
They pay for how you use it.
Tell us about your studio setup.
I have a special bag that i take everywhere, which has my mic, interface, secret weapon :) (special acoustic treatment) so i'm still be able to get a a nice clean recording into Protools 12.
I don't like to be tied to the one place as i feel it kills inspiration especially as a song writer.
What are you working on at the moment?
I'm working on a track for a group called M4U called Value.
Is there anyone on SoundBetter you know and would recommend to your clients?
Jordii. He vocal tracked a song for me and was a great guy to work with. You should check him out.
What do you like most about your job?
Creating something beautiful, unique in this world from scratch.
What questions do customers most commonly ask you? What's your answer?
Turnaround times. - I ask for all information relating to the project and make a better determination with all facts. Royalties / Splits - It is all negotiable and subject to each individual case as i prefer a fair and honest practice.
Editing Deals - I like to give bundle deals to cover all vocal editing to avoid headaches on individual cost.
What questions do you ask prospective clients?
What are you working on at the moment.
What advice do you have for a customer looking to hire a provider like you?
Always be direct with the provider. Never work with someone if it doesn't feel they have their best intentions for your project. Allow the provider some wiggle room for creative ideas as they may see something that could enhance the project.
If you were on a desert island and could take just 5 pieces of gear, what would they be?
mic, Macbook, water, fruit, inspiration (the mrs)
What was your career path? How long have you been doing this?
Started writing for local groups then went to university for my music technology degree. Worked on various projects and now write independently from my home studio.
How would you describe your style?
songs to make girls cry and eat chocolate to :)
Which artist would you like to work with and why?
Bruno Mars. Aside from the creativity i think the session would be wild. Constant dancing and jokes that would end up in the final track.
What type of music do you usually work on?
Mostly R&B, POP, URBAN, SEXY POP
What's your strongest skill?
My attention to detail, work ethic and songwriting.
What do you bring to a song?
Each song for me is a story. I may be 32 but i have an abundance of life experience and emotions. Useful tools to have as a songwriter. I have a lot of storys to tell.
What's your typical work process?
I usually put the track on and work the melody on the first take. The lyrics are then built around it or it can happen the opposite way. It's all track dependant but recording the first ideas have proven to be the best ones :)
What other musicians or music production professionals inspire you?
Musicians - Michael Jackson, Usher, Frank Ocean and various other r&b pop
Writers - Max Martin Claude Kelly
Producers - J. R. Rotem, Jermaine Dupri, Ryan Tedder, babyface
Describe the most common type of work you do for your clients.
I write songs and demo them myself. I also get sent vocal tracks of clients projects to clean any noise out, add fades and quantise the vocals to a 2 track. Which are then imported to the session ready to be mixed.