Producer & Engineer.
Cruz Kvanh is a professional producer, and engineer with over 10 years experience in the music industry. Based in Paris, France, specializing in modern french Hip-Hop, Pop and Electronic production, but comfortable working with all genres.
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Interview with Cruz Kvanh
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: Lakesabe's project is one of my fav project. She's so talented. it's a crossover between electronic music and hiphop. I co-produced with her, mixed and masterised all the project. With this project we want music with big texture, big sound, feels like a movie. There is a lot of classical orchestrations with violons and brass on it. The project coming late 2021 and I realy hope that people will enjoy it.
Q: What are you working on at the moment?
A: At the moment I am working on the musical arrangements for a concert, and everyday I do mixes and masterings.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: Not yet.
Q: Analog or digital and why?
A: Both, analog for recording is awesome, and digital is awesome two because you can create your own textures.
Q: What's your 'promise' to your clients?
A: I'll always do my best for you wathever the price you pay.
Q: What do you like most about your job?
A: Creativity and share Love trought music.
Q: What questions do customers most commonly ask you? What's your answer?
A: The most commonly question is "How much it cost to work with you ?"" and usually I respond with "it depends on what you want me doing for you"
Q: What's the biggest misconception about what you do?
A: I'm not a dj...
Q: What questions do you ask prospective clients?
A: How can I help You ?
Q: What advice do you have for a customer looking to hire a provider like you?
A: My advice will be to look for an engineer who listen them, and choose the one who work hard, do test, to bring there music to the top.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: A macbook pro, one Midi Keyboar, my fav soundcard, a very good pair of earphones, and my fav Mic.
Q: What was your career path? How long have you been doing this?
A: I was training and certified at the SAE Institute in Paris, I learn a lot there especially with there internsheep program for the sound engineer diploma. After I started has a sound engineer in the Cognac Jay TV studio's in Paris, stayed there 3 years and 7 years ago I started my freelance career.
Q: How would you describe your style?
Q: Which artist would you like to work with and why?
A: At this moment Björk, I think she's a real genius, she brings art to an other level.
Q: Can you share one music production tip?
A: Rules number one : There is no rules has you respect the dynamics of the sound and the clients expectations. Rules number two : Always work hard on your frequency plan when your are producing, composing music.
Q: What type of music do you usually work on?
A: Pop, HipHop
Q: What's your strongest skill?
A: My strongest skill are the mixing, and mastering has a sound engineer. I'm not a big fan of recording. Has a producer my strongest skill is that my music sounds like a big movie OST. A lot projects I worked on at this moment have that big brass and big rythm atmosphere, that's why a lot of my clients are nicknamed me "Cruz Zimmer" :-)
Q: What do you bring to a song?
A: After the SAE Institute I started has a TV Broadcast engineer, so I'm a big fan of dynamics. I love when the sound breathe and sounds loud, so I think my work has a mix engineer is to bring the sound there. Has a producer, composer, I bring the artist where he wants but with my skills, the ame is to go further.
Q: What's your typical work process?
A: My typical work process is first, listen what the client wants from me. After listening the tracks or the demos, I'm telling the clients what are my ideas, then we exange a lot, and starting the real work. For mastering its more simple usually my clients send me the track and they got it on the day or the day after.
Q: Tell us about your studio setup.
A: My studio is mostly a "In the Box system", I use to work in ProTools but since few years I do all my works on Logic pro X.
Q: What other musicians or music production professionals inspire you?
A: I grow up with the French Touch area, the musicians who inspired me the most are Daft Punk. I love hip-hop too so Kanye West, Timbaland, Pharell are important too... Also I'm a big fan of 80's producers like Niles Rodger, Quincy Jones. If you want to hear my inspiration you can listen my Spotify playlist called "Teachers"
Q: Describe the most common type of work you do for your clients.
A: I do a lot of mixing and mastering work, but since few years now I'm specialised in music arrangement, and producing.