Producer // Songwriter
VRTIGO is a producer, songwriter and multi instrumentalist based outside New York City.
As a producer, he works with local up and coming artists , singer songwriters, and producers with aspirations of being in the big leagues and are serious about making music their career. He's spent over a decade analyzing and studying pop mus
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Interview with VRTIGO
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: 'The Getaway Plan' EP by Colleen Ryan. We co wrote and produced the entire thing. She had been doing YouTube covers for years, I loved her voice so I reached out to her to release something of her own.
Q: What are you working on at the moment?
A: A pop track for an up and coming singer songwriter from Philly. She is looking to change her sound to something more radio friendly.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: Not yet, I just joined.
Q: Analog or digital and why?
A: For the most part digital for the ease of use (especially for editing and mixing). Analog sounds better and I use analog outboard gear to help take some of the sterility out of my tracks.
Q: What's your 'promise' to your clients?
A: I won't stop working on your song until were both happy with it
Q: What do you like most about your job?
A: I love making music and collaborating with people to create something
Q: What questions do customers most commonly ask you? What's your answer?
A: 'Was that a good take?' or 'What do you think of this?' I try to be honest or make suggestions in a constructive way
Q: What's the biggest misconception about what you do?
A: That writing a good song is easy
Q: What questions do you ask prospective clients?
A: Who do you listen to, what sound/vibe are you going for, how open are you to suggestions and making changes to your song.
Q: What advice do you have for a customer looking to hire a provider like you?
A: Put some thought into what you're looking to accomplish and be honest about what you want. It'll help me find the best path and will save us time.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: acoustic guitar, laptop, good mic, headphones, midi keyboard
Q: What was your career path? How long have you been doing this?
A: I've been playing music and performing since the age of 5 (classical piano), I started a band in the 6th grade and have been in bands since, the last of which has gone on 4 cross country tours, I went to college to study Studio Production, I decided to follow my passion and be a full time musician shortly after graduating college.
Q: How would you describe your style?
A: Easygoing workaholic
Q: Which artist would you like to work with and why?
A: Max Martin, he's had a huge part in developing pop music for decades. He really knows how to write music that works for the artist.
Q: Can you share one music production tip?
A: Keep it simple. Too much stuff can clutter a mix and make it difficult for the listener to hone in on what the song is trying to say.
Q: What type of music do you usually work on?
A: Pop, top 40, singer/songwriter with sparse arrangements, country
Q: What's your strongest skill?
A: Developing a song and working with the artist to express their vision.
Q: What do you bring to a song?
A: I can flesh out a rough idea into something much bigger. I'm very good with arrangements and having a track develop, build momentum, and keep the listener engaged. I'm a multi instrumentalist and can add parts quickly if the song needs it.
Q: What's your typical work process?
A: 1) An artist sends me a a song idea and if I hear good potential for it I start creating a track that captures the mood of the lyrics and vibe of the artist. 2) I create the track and send to the artist to write over top of.
Q: Tell us about your studio setup.
A: My studio is set up for working mostly in the box. I have guitars, basses, acoustics, amps, a drum kit, mic selection, hardware pres and compressors, a Moog synth, and midi controllers. I can record up to eight tracks at once.
Q: What other musicians or music production professionals inspire you?
A: Max Martin, Timbaland, Pharrell, Rick Rubin
Q: Describe the most common type of work you do for your clients.
A: I help artists create music that personifies who they are and what they want to say while allowing them to showcase their skills and talent. I make music for and try to push artists to take their craft to the next level and differentiate them from other people trying to do the same thing as them.