VRTIGO is a producer, songwriter and multi instrumentalist based outside New York City.

As a producer, he works with local up and coming artists , singer songwriters, and producers with aspirations of being in the big leagues and are serious about making music their career. He's spent over a decade analyzing and studying pop mus

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Interview with VRTIGO

Tell us about a project you worked on you are especially proud of and why. What was your role?
'The Getaway Plan' EP by Colleen Ryan. We co wrote and produced the entire thing. She had been doing YouTube covers for years, I loved her voice so I reached out to her to release something of her own.
What are you working on at the moment?
A pop track for an up and coming singer songwriter from Philly. She is looking to change her sound to something more radio friendly.
Is there anyone on SoundBetter you know and would recommend to your clients?
Not yet, I just joined.
Analog or digital and why?
For the most part digital for the ease of use (especially for editing and mixing). Analog sounds better and I use analog outboard gear to help take some of the sterility out of my tracks.
What's your 'promise' to your clients?
I won't stop working on your song until were both happy with it
What do you like most about your job?
I love making music and collaborating with people to create something
What questions do customers most commonly ask you? What's your answer?
'Was that a good take?' or 'What do you think of this?' I try to be honest or make suggestions in a constructive way
What's the biggest misconception about what you do?
That writing a good song is easy
What questions do you ask prospective clients?
Who do you listen to, what sound/vibe are you going for, how open are you to suggestions and making changes to your song.
What advice do you have for a customer looking to hire a provider like you?
Put some thought into what you're looking to accomplish and be honest about what you want. It'll help me find the best path and will save us time.
If you were on a desert island and could take just 5 pieces of gear, what would they be?
acoustic guitar, laptop, good mic, headphones, midi keyboard
What was your career path? How long have you been doing this?
I've been playing music and performing since the age of 5 (classical piano), I started a band in the 6th grade and have been in bands since, the last of which has gone on 4 cross country tours, I went to college to study Studio Production, I decided to follow my passion and be a full time musician shortly after graduating college.
How would you describe your style?
Easygoing workaholic
Which artist would you like to work with and why?
Max Martin, he's had a huge part in developing pop music for decades. He really knows how to write music that works for the artist.
Can you share one music production tip?
Keep it simple. Too much stuff can clutter a mix and make it difficult for the listener to hone in on what the song is trying to say.
What type of music do you usually work on?
Pop, top 40, singer/songwriter with sparse arrangements, country
What's your strongest skill?
Developing a song and working with the artist to express their vision.
What do you bring to a song?
I can flesh out a rough idea into something much bigger. I'm very good with arrangements and having a track develop, build momentum, and keep the listener engaged. I'm a multi instrumentalist and can add parts quickly if the song needs it.
What's your typical work process?
1) An artist sends me a a song idea and if I hear good potential for it I start creating a track that captures the mood of the lyrics and vibe of the artist. 2) I create the track and send to the artist to write over top of.
Tell us about your studio setup.
My studio is set up for working mostly in the box. I have guitars, basses, acoustics, amps, a drum kit, mic selection, hardware pres and compressors, a Moog synth, and midi controllers. I can record up to eight tracks at once.
What other musicians or music production professionals inspire you?
Max Martin, Timbaland, Pharrell, Rick Rubin
Describe the most common type of work you do for your clients.
I help artists create music that personifies who they are and what they want to say while allowing them to showcase their skills and talent. I make music for and try to push artists to take their craft to the next level and differentiate them from other people trying to do the same thing as them.