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Interview with Dale Latino
Q: Describe the most common type of work you do for your clients.
A: Producing full arrangements for songwriters.
Q: What's your typical work process?
A: No job is typical. We keep as much as we can already set up and ready to go. With your preflight meeting and stage plot we will make sure that your session will be painless and comfortable.
Q: What do you bring to a song?
A: We record emotions. So keeping to that mindset it is my duty to keep the musicians comfortable and at ease so that the session can be an expression of good feelings.
Q: What's your strongest skill?
A: Making everyone comfortable. Capturing the highest quality sounds making the client happy.
Q: What type of music do you usually work on?
A: Multi instrument recording.
Q: Can you share one music production tip?
A: Capture emotions. Anyone can play the right notes.
Q: Which artist would you like to work with and why?
A: You. I want to be a part of something bigger than me.
Q: How would you describe your style?
A: Musically I am a rock n roller. I like my music sound to have that edge. But you also have to know when it's not needed.
Q: What was your career path? How long have you been doing this?
A: I have played music since 1978 and recording since 1993
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Just my acoustic guitar.
Q: What advice do you have for a customer looking to hire a provider like you?
A: Go with someone who stands behind their work and guarantees that you'll get what you want.
Q: What questions do you ask prospective clients?
A: What is your end goal for the project and what is your budget?
Q: Tell us about your studio setup.
A: All the comforts of home with a powerhouse of expertise. 24 track HD recording facility geared towards live band recording. We offer back line from drums kits and guitar amps to keyboards and microphones, we probably have what you need to show up and play.
Q: What's the biggest misconception about what you do?
A: People think that you can learn this stuff overnight. Even with college training you still have to put in the time and money. It is a lifetime investment.
Q: What questions do customers most commonly ask you? What's your answer?
A: What do you think about my song? What is your target audience?
Q: What do you like most about your job?
A: I get to hear songs that the world hasn't heard yet.
Q: What's your 'promise' to your clients?
A: If I can't help you, I sure won't hurt you. I will find the right help for you. Even if it means I don't get paid.
Q: Analog or digital and why?
A: Both have their place.
Q: What are you working on at the moment?
A: Publishing two artists and touring myself.
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: Executive producer of "Everybody Is A Friend" by The Oski Foundation from Miami, Fla.