Bryan Poff on SoundBetter

Production is more than hitting record and turning knobs. A great mix should feel like a motion picture and I can help you tell a story through your music that has depth and dynamic. I have worked with major label artists as well as local and regional acts in all genres of music from Hip-Hop to Metal

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Interview with Bryan Poff

Q: What was your career path? How long have you been doing this?
A: I’ve been in the business for over 15 years, originally working as a front of house engineer and production coordinator and most recently saw a recording engineer and producer at my studio in Virginia called Aberration Music Studios.
Q: How would you describe your style?
A: Unorthodox and sideways.
Q: What's your typical work process?
A: When producing I prefer to not hear the artists past work before a project, that way I can bring in fresh ideas and take their work to a different level. When it’s an artist I am familiar with I listen to what’s lacking in the past recordings and performances and build from there.
Q: Describe the most common type of work you do for your clients.
A: I produce, mix, and engineer as well as provide feedback and insight.
Q: Can you share one music production tip?
A: Get into the habit of having a plan ready for each and every project otherwise you'll find yourself tripping over your own feet at the end. Create templates, presets etc and you will find yourself becoming more efficient and able to produce mixes at a much faster rate.
Q: What type of music do you usually work on?
A: Heavy Metal, punk, hardcore, trap and HipHop
Q: What do you bring to a song?
A: Psychology is a very important part of the music business. Not only do you have to understand the artist, you have to understand their audience. You have to understand what moves them, grabs their attention, and what keeps it.
Q: What's your strongest skill?
A: Drum and Vocal Production.
Q: Tell us about your studio setup.
A: Midas Preamps running 32 simultaneous channels into PC that includes state of the art VST plug-ins.
Q: What other musicians or music production professionals inspire you?
A: Devin Townsend and Dr. Dre have by far been my biggest influence. Their production is not only over the top, but they have the ability to create an image by looking at things in a sideways manner. Other equally important influences have been Andy Sneap, Bob Ezrin, And Eddie Kramer.