Former Warner Bros staff music producer and music creative director with over 1500 music syncs and placements in Television and Media. Specializing in focusing artists performance and sound for maximum audience.
Recording studio located in the Hollywood Hills and access to all of LA top musicians and vocalists.
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Interview with Norman Arnold
Q: Describe the most common type of work you do for your clients.
A: Producing from start to finish. Involved in all aspects music creation, arrangements, musician and vocalist hiring,recording, mixing, mastering and distribution.
Q: What other musicians or music production professionals inspire you?
A: Beck, Hozier.
Q: Tell us about your studio setup.
A: I have a full analog and digital production studio based around an SSL AWS 916 recording console. My main vocal chain is Neumann U-87 into Neve 1073 mic pre into Avalon 737 compressor into SSL for EQ and board compressor.
Q: What's your typical work process?
A: Pre production with the artist including proper vocal key and arrangement, song tracking, vocals, overdubs, mix then master.
Q: What do you bring to a song?
A: A very well rounded music background in many styles.
Q: What's your strongest skill?
A: While at Warner Bros I was tasked with making music for a wide variety of styles. My strongest skill is finding the best music moments to highlight and artist and song no matter what their style.
Q: What type of music do you usually work on?
A: All types, mainly singer songwriters.
Q: Can you share one music production tip?
A: I'll share two: Pre Production, then More Pre Production!
Q: Which artist would you like to work with and why?
A: Beethoven, cuz, like he rocks!
Q: How would you describe your style?
A: Vocalist and song oriented,
Q: What was your career path? How long have you been doing this?
A: Musician, Composer, Producer, Music Executive. I've been doing this a long time.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Assuming there is a safe power outlet...I'd take my SSL Console, U87, 1073, Genelecs and I'm counting sunscreen as gear. So that's 5.
Q: What advice do you have for a customer looking to hire a provider like you?
A: Please meet with a lot of people to get the right vibe.
Q: What questions do you ask prospective clients?
A: What is your endgame? Why are you doing this?
Q: What's the biggest misconception about what you do?
A: That I could do this with 5 pieces of gear on a desert island...
Q: What questions do customers most commonly ask you? What's your answer?
A: How long does it take? Depends...
Q: What do you like most about your job?
A: The people
Q: What's your 'promise' to your clients?
A: We will work hard.
Q: Analog or digital and why?
A: Yes. Because they are both great.
Q: What are you working on at the moment?
A: U.K artist Henry Dennis and the Fumes of Mars. Pre Production for 2020 sessions in LA
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: I worked closely with Sirens of Soho to get their song used as a theme for a WB show I was working on. It was a great success. We put the band on tour to support the show. They made a ton of money, got great exposure, but unfortunately they broke up-not my fault! -as I was just the music producer and executive for the WB at the time.