George Alexander

Tailored Productions/Engineer

George Alexander on SoundBetter

Let's custom craft your sound and take it to the next level! I like to develop a deep understanding of what the artist and project should achieve. Together we can create art that we'd be proud of decades from now!

15 years of professional experience with artist development, production, engineering, mixing, mastering, sound design, and I've even been the late-night DJ at festivals like Bonnaroo.

It's common in today's market to see people who want to churn out content, instead of taking the time to craft art that represents who they are as an artist and a human. One of these will stand the test of time, the other will not.

Getting a sense of what music invokes in the artist is critical. Should it feel like an empty parking garage downtown with textures of wet concrete and flickering lights? Falling through a dreamy cloud in the purple sunset sky with no security because who can trust new romantic love? Achieving such things requires insight - not just a cookie-cutter template.

I've worked with artists who have half a billion streams, as well as artists with just 10 fans. Numbers don't matter to me - just the song, a killer performance, and a creative desire to see it reach its full potential.

Let's work together! Reach out and just say you're looking for help with your next project. If there's any sort of recordings, audio or rough mixes available please include an MP3 or a link. We can start there!

Send me an email through 'Contact' button above and I'll get back to you asap.

Interview with George Alexander

  1. Q: Analog or digital and why?

  2. A: Telecaster or strat? Red or blue? Sweet or savory? Everything has a flavor and a place.

  3. Q: What's your 'promise' to your clients?

  4. A: I promise to handle your art with the utmost care, respect, and understanding.

  5. Q: What do you like most about your job?

  6. A: Helping artists go deeper into themselves and seeing that impact their life. Music and creativity are powerful.

  7. Q: What questions do customers most commonly ask you? What's your answer?

  8. A: What does it cost lol! A piano/vocal cover song doesn't require what a meticulously composed, programmed, sound-designed, layered, recorded on high-end gear, edited, mixed and mastered track does. So cost reflects that, and a conversation needs to take place first. If someone has a limited budget, we scale back the deliverable to find a balance. I try to get business figured out and out of the way first so there's no stress during the creative process.

  9. Q: What questions do you ask prospective clients?

  10. A: What does success look like for you and for this project?

  11. Q: What advice do you have for a customer looking to hire a provider like you?

  12. A: Try to develop a good working relationship. The more you understand each other the better. A professional who doesn't take time to do this is a red flag.

  13. Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

  14. A: Computer, RME, Monitors, Class-A mic, Roli Seaboard

  15. Q: What was your career path? How long have you been doing this?

  16. A: Started playing piano when I was a kid, then recording friends when I got out of high-school. After I moved to Nashville in 2010 I started working with YouTube artists and indi labels. My current personal goals are to become more known, I don't enjoy marketing and promotion - it's always been word-of-mouth.

  17. Q: Can you share one music production tip?

  18. A: A song will tell you what it needs, develop and listen to that voice. Current trends are already old, don't get stuck chasing what once was - get inspired but create your own thing. Only you have your DNA, if your music is authentic and true to you, it will be unique and cool.

  19. Q: What type of music do you usually work on?

  20. A: Something that excites me and sounds unique, whether electronic sound design is needed, or an artist wants to record an entire acoustic album in one take with one stereo mic, some interesting new arrangement or something...

  21. Q: What's your strongest skill?

  22. A: Intuition and empathy.

  23. Q: What do you bring to a song?

  24. A: My taste and experience, technical proficiency, deep understanding of the artist and what they want, as well as pushing them into a fresh space beyond what they thought was possible.

  25. Q: What's your typical work process?

  26. A: Understanding what the artist wants and what the song needs. Maintaining a safe creative space around the song is important too - like its ok to make mistakes. Let's try some stuff and see what works. Can't do that in an uptight, judgmental space.

  27. Q: Tell us about your studio setup.

  28. A: Streamlined, hybrid, minimal, quality. I'll patch in to high-end analog when needed. I'll bring in a $20k mic when needed. Sometimes a cheap SM57 and plug-ins are needed.

  29. Q: What other musicians or music production professionals inspire you?

  30. A: Disclosure, James Blake, Aphex Twin, Burial, Flume, Tony Anderson, Gesaffelstein, Rick Rubin, Max Martin, Quincy Jones, Kuk Harrell, Bruce Swedien, Jack Joseph Puig, Serban, Tom Coyne, +more

  31. Q: Describe the most common type of work you do for your clients.

  32. A: Interpreting my client's needs through creative and technical decision making, as well as maintaining a nurturing environment that is critical for art to thrive.

a human - Good Luck

I was the producer, mixing engineer in this production

Terms Of Service

Contact for pricing. Mixing/master turn-around 3 business days if not sooner, contact for production. Revisions included in final price, deadlines for submitting requests will be communicated.

Gear Highlights
  • Focal SM9
  • RME
  • Lynx
  • Antelope
  • Manley Labs
  • Neve
  • SSL
  • API
  • Universal Audio
  • Chandler
  • Moog
  • Roli
  • +more
More Photos
SoundBetter Deal

20% off first-time SoundBetter client. Combined services or multiple songs receive bulk discount.

  • a human - artist's take on the fear of falling in loveAug 08, 2022

    Released July 22, 2022, new single Good Luck is a human's take on the fear of falling in love. Have a listen and follow this new artist as they continue to refine their sound. I am proud to be a part of the journey.