SanZo has been producing and composing music for almost 20 years, bouncing back between Los Angeles and New York City. He has extensive experience working with top artists in music production, songwriting, arranging, recording and mixing as well as film scoring.
What distinguishes me from other music producers is the way I go about the creative process, which I call "natural production." I believe it is important to help other artists find their own unique sound and not to let the influence of conforming to what others want affect this. I am extremely versatile and will create what feels naturally right for you. My sound is pop, global, and one of a kind because I focus on staying true to the artist and letting feelings and intuition guide the music. I will work with you to bring that out in what you are seeking, whether it be a new sound or to adapt to what you already have. I look to fully tap into who you are as an artist and your specific needs. I will provide more than just a quick turn around, but a chance to get to know you and what can make our collaboration achieve its fullest potential.
Sanzo has worked under music producers such as, Ryan Leslie, No I.D. and the Underdogs. He also composed the music to the Michael Jordan Become Legendary commercial that aired during all star weekend '08. Most recently, Sanzo released his debut album, Love in Action, writing, producing and performing every track.
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Interview with SanZo (Alex Sanzo)
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: My debut album. It is completely different from my production. Its rock influenced. It was the most honest and fun music I made. I did it all myself and I put it out to the world and wasn't afraid.
Q: What are you working on at the moment?
A: Building a catalogue of new sounds constantly, evolving my skills and my sound.
Q: Analog or digital and why?
A: Both, but now a days digital is the most efficient way to get things done, and all analog gear can be found in plugins. Although you wont be able to fully capture the magic that is being in a studio with real keyboards and mixing consoles, we must adapt to the times.
Q: What's your 'promise' to your clients?
A: To do my absolute best.
Q: What do you like most about your job?
A: That its naturally what I love.
Q: What's the biggest misconception about what you do?
A: That it's easy.
Q: What advice do you have for a customer looking to hire a provider like you?
A: Be honest. With what you want and what you want from me. But most importantly, feel a connection.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Laptop, keyboard, headphones, guitar, mic.
Q: What was your career path? How long have you been doing this?
A: I have been producing and making beats since I was 15, (34 now) - moved to Los Angeles when I was 19. Now back on the East Coast, after stepping away from the industry for a bit to figure out whats next. I am eager and excited to get back to working with other artists. I have never and will never stop creating.
Q: How would you describe your style?
A: Versatile. Global, because it is a universal sound everyone can love.
Q: Which artist would you like to work with and why?
A: I would like to work with artists that inspire me and change the game. That could be someone famous or someone unknown. But I'll know when I hear it.
Q: Can you share one music production tip?
A: Simplicity is complexity.
Q: What type of music do you usually work on?
A: Pop. Mainstream. Beats.
Q: What's your strongest skill?
A: Being adaptable. Whether it is to your sound, to the situation or to pressure.
Q: What do you bring to a song?
A: Honesty. Telling you what I believe and sticking to it.
Q: What's your typical work process?
A: Go with the flow. Whatever feels right initially, usually is. That gut feeling is what I like to capture.
Q: Tell us about your studio setup.
A: Easy set up. Laptop, nice studio speakers, through a UAD apollo twin x.
Q: What other musicians or music production professionals inspire you?
A: I am inspired from all sorts of different musical artists and genres, from Mozart to Kanye, to Prince to The Beatles - i believe in studying music of the past and knowing where we came from as musicians and respecting those that inspired me to do what I do today.
Q: Describe the most common type of work you do for your clients.
A: The most common type of work I do is making high-quality beats for artists and helping them hone in on their sound.