Analog in the Digital balances the character of analog recordings with the flexibility of digital production. We’re looking for artists and teams who believe in making records that speak to the soul. Records that are completed with one team, in one room, with one cohesive vision. Does that sound like you?
Analog In the Digital (Matthew Genovese) provides end-to-end music production. That includes everything from songwriting, recording, producing, all the way to mixing and mastering. Rates vary +/- depending on the project & whats involved.
I work in every genre- from Pop, country, & rock, all the way to EDM & Hip-hop.
All projects will be completed in my custom built studio in Los Angeles. My studio is full of live instruments including drums, microphones, analog synths, drum machines and hardware including compressors.
I work in a hybrid analog/digital workflow using an Analog Rupert Neve 5060 Summing Mixer, my collection of rare and vintage hardware, and a number of DAW's and software.
I have the ability to live stream full quality audio to clients for production, mix, or master revisions.
I am a Berklee College of Music Alumni and play most instruments- guitar, bass, drums, keyboards/piano, and more.
DISCOUNTS FOR PROJECTS WITH 3 OR MORE SONGS!
Turn around time depends on my current schedule, but usually fairly quick. Contact for availability!
Analog in the Digital balances the character of analog recordings with the flexibility of digital production.
We’re looking for artists and teams who believe in making records that speak to the soul.
Records that are completed with one team, in one room, with one cohesive vision.
Would love to hear from you. Click the contact button above to get in touch.
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Interview with ANALOG IN THE DIGITAL
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: I've worked on a number or recent projects including a new artists like Dylan Conrique and Ryan Charles, as well as established artists like Diplo and Noah Cyrus. I love working in a variety of genre's and the past few years have really given me a lot of opportunities to do just that!
Q: What are you working on at the moment?
A: Right now I am working on Producing, Mixing, and Mastering records remotely (Due to Covid). Artists can send me acappella's to produce, or send me records that are already produced and just need to be mixed and mastered. I have the ability to stream HQ audio live from my studio anywhere in the world- this is extremely useful during covid times for addressing any revisions with clients remotely in real-time!
Q: Analog or digital and why?
A: BOTH!!! My Producer/Engineer name is "Analog In The Digital" for that exact reason. I think the best approach for making records is to utilize the best of both analog and digital recording making!
Q: What's your 'promise' to your clients?
A: As the music industry entered the digital era, we lost one of the most valuable qualities of analog recordings - character. Analog in the Digital balances the character of analog recordings with the flexibility of digital production. We’re looking for artists and teams who believe in making records that speak to the soul. Records that are completed with one team, in one room, with one cohesive vision.
Q: What do you like most about your job?
A: I love what I do and I never stop working- any free days in my schedule are usually spent researching and experimenting with equipment, software, and recording/mixing techniques so that I'm always learning and improving.
Q: What questions do customers most commonly ask you? What's your answer?
A: How did you learn to use all this equipment and Mix records: Experience and research- whenever I have days off I spend a lot of time researching equipment, software, and recording/mixing techniques.
Q: What's the biggest misconception about what you do?
A: I really have a lot of experience in all types of music- my studio is full of analog gear so a misconception is that I don't work on electronic music like EDM or Hip-Hop- but thats the furthest thing from the truth, I love working on electronic music just as much as I love working with live musicians on organic sounding records!
Q: What questions do you ask prospective clients?
A: What do you feel your project is lacking? What is your vision for each song, and the entire project. Who are you as an artist? What are your biggest influences and favorite records? Is there specific instrumentation you are looking for- guitars, synths, live drums etc.
Q: What advice do you have for a customer looking to hire a provider like you?
A: Look for someone who really listens and understands your vision and your project. You should be able to have a conversation with them and feel like they understand what you need and can easily deliver that. You don't want someone who is going to treat your project like another song on an assembly line, you want someone who is going to shine a light on you as an artist and help make your music stand out from the masses.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Undertone Audio MPDI-4 Undertone Audio Unfairchild 670 MKII Chandler Limited Redd Mic UAD Apollo with all plug-ins Loaded Mac Pro with Protools, LUNA, and Ableton
Q: What was your career path? How long have you been doing this?
A: I have been doing this for over 15 years, I started off as a singer/songwriter and guitar player when I was 5 years old. After attending Berklee College of Music on a full scholarship I moved to LA and began working as a professional songwriter, producer, mixing, and mastering engineer.
Q: How would you describe your style?
A: Who is Analog in the Digital? As the music industry entered the digital era, we lost one of the most valuable qualities of analog recordings - character. Analog in the Digital balances the character of analog recordings with the flexibility of digital production. We’re looking for artists and teams who believe in making records that speak to the soul. Records that are completed with one team, in one room, with one cohesive vision.
Q: Which artist would you like to work with and why?
A: I would love to work with an artist like Adele- I love creating records using only live instrumentation, or analog synths - no Midi or software instruments. Adele's music retains all that I love about classic record making, while also remaining one of the top artists in the world commercially.
Q: Can you share one music production tip?
A: Reinvention: Sometimes comfort can be the worst thing for creativity. I think it’s extremely important to always challenge yourself by taking on different types projects! Working in different genres of music, and stepping out of your comfort zone will keep you inspired, and push you to grow as a producer, writer, artist, and/or engineer. The more skills you can have in your back pocket the better! Every artist, every album, and every project is different. I always try to keep my schedule as diverse as possible- I could be working on pop records with artists like @dylanconrique or @prettymuch one day , hip-hop with @tapzgallantino the next , and then start on a rock or country project with a live band with artists like @thathometownkid or @benspivak ! Constantly working with artists in different genres always keeps me inspired, driven, and focused. Reinvention doesn’t only apply to the types of projects you work on though, it also applies to creating! In the days leading up to any project, I spend a lot of time creating and organized samples specifically to that project. This not only helps the artists project stand out more sonically, but it’s also a lot more inspiring to create using new sounds, instead of reaching for the same kicks and snares every time!
Q: What type of music do you usually work on?
A: I love all music and therefor love working on all types of music- that includes everything from Pop, Country, Rock, R&B, Blues, and Soul, all the way to Hip-Hop, Trap, and EDM.
Q: What's your strongest skill?
A: My strongest skillset is experience and professionalism. Having worked in every genre with both successful major label artists and independent up and coming artists, I have the skills and facilities needed to deliver professional sounding records at the highest quality no matter the budget.
Q: What do you bring to a song?
A: I bring 15 years of experience as both a musician, songwriter, producer and engineer in every genre. With my experience and my custom built private studio, I can turn any artists dream into a reality.
Q: What's your typical work process?
A: My workflow changes greatly depending on the project. I will sit down with every client to discuss their project. My team and I will then schedule out each project accordingly and provide each client with a timeline for their project.
Q: Tell us about your studio setup.
A: My Studio is full of analog synths, drum machines, and hardware gear- as well as live instruments like drums, piano, organ, guitars, and basses. I work in a hybird workflow using my Rupert Neve 5060 Summing Mixer. This allows me to work with both analog hardware like my UTA Unfairchild Compressor, and my Neve Console, and digital software fro companies like like UAD and FabFilter. By combining the two, I get the best of both worlds. Every production, mix and master that I do will run through a selection of analog solid state and tube gear.
Q: What other musicians or music production professionals inspire you?
A: I am inpsired by old-school record makers that really help artists be the best they can be- this includes Producers like Rick Rubin, Mutt Lange, Daniel Lanois, Brian Eno, Quincy Jones, and Mark Ronson, as well as Mixing Engineers like Bruce Swedien, Tom Dowd, Tom Elmhurst, Shawn Everett, and Michael Brauer.
Q: Describe the most common type of work you do for your clients.
A: I work with clients in all genre's to help bring their vision to life. This includes everything from songwriting, arrangement, recording, and production, all the way to mixing and mastering. I can produce, mix and master an entire song from scratch, or with an acappella I get sent, or I can mix and master your own completed productions, and bring them to the competitive proffesional level they need to be at in order to break through the noise.