What are you working on at the moment?
We have an artist that is new to the scene but has alot of potential. The unique characteristic for him is he is going bi-lingual for this album! We have a few others coming in in the next few weeks but I don't want to spill the beans just yet.
Analog or digital and why?
Both, we know digital emulations or analog gear is close but not exact and we know analog gear has a special signature you can't completely find in anything digital. We also live in an era where an SSL board or a NEVE board are not options. What we can do is create something special finding a place in the middle. We are a hybrid of sorts.
What's your 'promise' to your clients?
We will keep working until the mix is right, you are our priority.
What do you like most about your job?
Being able to take your music to whole new heights, and audiences.
What questions do you ask prospective clients?
What is your audience? Where do you want to go with your music?
What advice do you have for a customer looking to hire a provider like you?
We believe your song could be the next hit. Let's work together to make your next song reach is maximum potential.
If you were on a desert island and could take just 5 pieces of gear, what would they be?
1) AKG C12VR
2) 1 Vintage Fender Strat
3) 1 Bassman Guitar amp
4) Computer with Protools (and a data plan to get off the deserted island)
5) Universal Audio LA-2A Preamp
What was your career path? How long have you been doing this?
Our team has worked with audio since each of us were about 8 years old. I have been running sound and playing in bands for the past 15 years. 4 years ago I got involved in new opportunities such as attending Berklee College of Music and being the music director of a group called Ekklesia. It was an organization that would travel to the Dominican Republic and play music and serve in the communities.
How would you describe your style?
Diverse and evolving. My style is a blend of my own personal taste and what works in today's music. That is harder to answer that you would think.
Which artist would you like to work with and why?
I would like to work with Imagine Dragons as well as a singer like Alabama Shakes. I personally enjoy the style of music they play specifically.
Can you share one music production tip?
If a part doesn't added to the groove or the emotional significance of the song, why is it in the song?
What type of music do you usually work on?
Alternative/Indie has been my recent niche. Though I do have a Spanish artist I am currently working with as well.
What's your strongest skill?
Research, I am big on researching what people did to create what is working so I can bring that to my clients.
What do you bring to a song?
This depends truthfully on what your vision is. As a studio, we study music to understand what works and how people are creating the sound they have. If you want to sound like Katy Perry, we will bring the tips, and direction to get you there. If you want to sound like Ed Sheeran, we will plan and head that way from the start.
What's your typical work process?
First for us is the tour. We want you to meet us and get to know us before you agree to bring us on to your project. From there we want to talk through your music. We want a clear understanding of your vision for your project. Once we have the songs planned out and down on paper, we want to bring you in to start recording. We will have everything already ready to go for when you arrive. We will record in the order that helps your team the most. If you work better with the drums done first, we can start there. Typically, we like to have a scratch track done to a click. From there we can build the song any way you see fit.
Tell us about your studio setup.
We have a hybrid setup of analog and digital gear.
We run a Mac with Protools 11 HDX. It is connected to a C24 board. We have a main control room that has a full view into a large sound proof room that can house any of your needs.
What other musicians or music production professionals inspire you?
Production Professionals: Don Was, Prince Charles Alexander, Bruce Botnick, Val Garay,
Musicians: (Currently) Ed Sheeran, Paul McCartney, Katy Perry, Alabama Shakes
Describe the most common type of work you do for your clients.
We recently were asked if we do more pop/hip-hop albums, or do you do more rock/indie style recordings and our answer was, "YES".....
We have flexibility to meet a wide variety of requests from the client. Some days this is strictly working with midi and other days were micing a drum kit for a completely different sound.