Hi! I'm James Herrera, I'm 20 years old, and I'm a producer, mixing engineer and singer/songwriter. Almost Unlimited FREE revisions.
I have been doing music production for a quarter of my life, and I've had the pleasure to work with many people in the industry. My biggest goal in the music that I work on is that the client and I are on the same page. And I want the artist's vision to become real and alive.
This new way of making great and commercially available music from the bedroom is what defines my style and my vision as a producer, singer and mixing engineer.
All of my work is RADIO READY QUALITY.
I would love to hear from you. Click the contact button above to get in touch.
Contact me through the green button above and let's get to work.
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Interview with James Herrera
Q: Analog or digital and why?
A: Analog plugins, because they're not so expensive and they give very similar resaults
Q: What's your 'promise' to your clients?
A: Radio ready quality always.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Easy: My laptop, my UAD Arrow, my Beyerdynamics, my RODE and a Canon camera for music videos.
Q: Which artist would you like to work with and why?
A: I'd love to work with Rauw, not just because I would nail their sound, but because of the immense amount of raw creativity they have, and that voice of course.
Q: Can you share one music production tip?
A: Yes, Dont Over-do. Add what you need to add to the song and remove what you need to remove. Usually if you bang your head against the wall too much the song is not gonna come out the way you and the artist want.
Q: What type of music do you usually work on?
A: I usually work on Latin, RnB, Hip Hop and Reggaeton tracks.
Q: What's your strongest skill?
A: My stongest skill is adapting to the artist's vision and applying my own touch to it.
Q: What do you bring to a song?
A: I like to say that my work brings life to the songs, but that sounds a little bit cheesy. I'll say that my work brings a song what it needs to convey an emotion to the listener.
Q: What's your typical work process?
A: Pretty much all my work process is in the box. I usually start tiding everything up and then hear the song to catch the vibe the artist is trying to convey. Then I start adding and subtracting everything that the song needs in order to push that vibe to the next level. That's my typical work process as a mix engineer. As a producer I try to create or enhance the vibe that the artist wants or needs.
Q: Tell us about your studio setup.
A: My studio setup is fairly simple but very effective. My main workhorse is a 13 inch Macbook Pro with a UAD Arrow. I do all the monitoring through a pair of DT990 headphones. And my go-to microphone is a RODE NT1. As you can see I could fit all that equipment in a backpack, and I sure do. That said, I can provide radio ready products from that tiny setup. And the results speak for themselves.
Q: What other musicians or music production professionals inspire you?
A: One of my biggest inspirations are FINNEAS, El Guincho and Pharrell, among many
Q: Describe the most common type of work you do for your clients.
A: I most usually get asked to mix Trap style vocals and instrumentals. I love doing it and even more I love producing a song from scratch!