Premium mixing, mastering and audio post production based in south London. Authentic analogue sound with world class equipment.
Joe Reeves is a London based recording, mixing and mastering engineer. He has 12 years experience producing music for a range of artists of all genres. Joe trained at Visconti Studios in London (previously Coombehurst Studios). He worked for multi WAMI winning engineer/producer Rob Grant at Poons Head Studios in Perth, Australia, with some of the world’s best equipment.
Known for his dedication, attention to detail and creativity, Joe always puts the integrity of the music first. Artists who work with Joe Reeves Recording can expect a professional, industry standard, authentically analogue sound.
Joe has extensive experience in audio production for multiple types of media - radio, TV, podcasts, exhibitions, events and live sound. His productions have been broadcast on BBC radio, prime time British TV and across the internet. Additionally, his original compositions for media have been broadcast on TV and exhibited in multiple galleries nationwide.
As a classically trained performing musician and formally trained music producer with years of experience in multiple bands, Joe understands the mindset of the artist. It is of vital importance for music producers to understand melody, harmony, structure, arrangement and to have the ability to communicate ideas with creative partners.
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Interview with Joe Reeves Recording
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: An EP by Bournemouth based artist Jack Grace called 'Polar'. We set up a studio in a Dorset cottage and recorded the EP over a week. I was producer, engineer, mix engineer and mastering engineer.
Q: What are you working on at the moment?
A: Exciting new projects from up and coming artists.
Q: Analog or digital and why?
A: Analog. Even in the digital world we live in, the source of all music is still analog and we shouldn't forget that.
Q: What's your 'promise' to your clients?
A: I will be 100% committed to their project, and dedicate my time and energy to giving the best I can. I work beyond the call of duty and put the integrity and quality of the music first.
Q: What do you like most about your job?
A: I get to play with my favourite toys all day.
Q: What questions do customers most commonly ask you? What's your answer?
A: Q: Do you think we should autotune the vocals? A: Only as a very last resort. Q: Should we fix all the small problems? A: No, these are what makes your performances unique.
Q: What's the biggest misconception about what you do?
A: I'm not a DJ!
Q: What questions do you ask prospective clients?
A: How much creative space is there in the project? What are you expecting to hear in the first mix? What are your plans for release?
Q: What advice do you have for a customer looking to hire a provider like you?
A: Don't necessarily go for big credits, promises of exposure or quick turn around times, go for whats right for the music. Go for a partnership that works. Music is nothing without collaborations that focus on the music.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: My American Fender Jazzmaster and Princeton Reverb amp (does this count as one?) Computer with Pro Tools - nothing without it. Roland Space Echo - unbeatable. UA 6176 - valve pre and compressor, most used tool. Soundtoys 5 - always.
Q: What was your career path? How long have you been doing this?
A: I picked up guitar aged 7 and began playing in bands. I discovered a passion for the recording and mixing process through early recording attempts on very minimal equipment. I went on to study music production at university and made a name for myself as 'the studio guy'. I started freelancing professionally whilst still studying. After graduating in 2012 I moved to Australia and cut my teeth working at Poons Head Studios in Fremantle (Tame Impala, Lenny Kravitz, Miley Cyrus, Melody's Echo Chamber et al) under producer Rob Grant. I have been working freelance since.
Q: How would you describe your style?
A: I try to approach all my productions from a fresh perspective and add my creative ideas to make something unique, but keeping it anchored in a commercially viable place. I'm a big fan of the likes of Radiohead, The Flaming Lips, Beck, etc. who are mainstream but produce music from a creatively free and musically esoteric place.
Q: Which artist would you like to work with and why?
A: The Flaming Lips, purely for their brave and unadulterated creativity. For better or worse they always produce something truly unique and left of field, and I deeply respect that.
Q: Can you share one music production tip?
A: Rules are only there as a guide. Leave no stone unturned in your search for the sound you want.
Q: What type of music do you usually work on?
A: Usually in the wider pop/rock scene, psychedelic rock, dream pop, electro pop, alt rock, ambient electro... but literally anything. I'm attracted to music that displays originality and creativity in whatever genre it sits in.
Q: What's your strongest skill?
A: Work ethic, commitment and passion. Music is nothing without these things.
Q: What do you bring to a song?
A: Energy, style, creativity, commitment, professionalism.
Q: What's your typical work process?
A: Bringing the life and energy out of recordings. I spend a lot of time looking for ways to 'break' the equipment I use - turn it on its head, use it backwards - to get a unique sound palette. You want a song to be solidified in its genre, but have its own unique taste and character that defines it apart from the rest.
Q: Tell us about your studio setup.
A: A modern hybrid digital/analogue mixing suite with vintage analogue flavours.
Q: What other musicians or music production professionals inspire you?
A: Nigel Godrich, Dave Fridmann, Tony Visconti, Brian Eno, George Martin
Q: Describe the most common type of work you do for your clients.
A: Mixing, overdubs, editing, mastering, stem mastering.