Complete Music Production

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: We are very proud of everything we do, and could not isolate one client from another, established or not, they each have tremendous love for music, and we do our best to capture that and relate it to the audience.

Q: What are you working on at the moment?

A: We are expanding our services in North-America to include video production and are launching our first music TV channel in Belgrade (Dynamic TV and www.DynamicProdukcija.com) for our international clients in Serbia. We look forward to a TV channel for Canada and the US in the next year.

Q: Is there anyone on SoundBetter you know and would recommend to your clients?

A: We are new to this community.

Q: Analog or digital and why?

A: Both... and, why not!?

Q: What's your 'promise' to your clients?

A: We promise you will use us again!

Q: What do you like most about your job?

A: Every client, every track we work on gives us an opportunity to create and impress. Its an overwhelming feeling when you’ve been doing it for so long, and yet are still able to impress yourself with every new mix you do.

Q: What questions do customers most commonly ask you? What's your answer?

A: “Can you do it for less?” is a question we typically answer with: “Our prices only reflect the physical time we put in a task. We don’t charge for the enhancement done to your project, because it’s priceless”

Q: What's the biggest misconception about what you do?

A: The size of the mixing console! For some reason, people still get impressed by the number of channels. I’ve seen better mixes come out of basement studios, than those of some multi-million dollar ones (not to mention any names). At the end of the day, its how the engineer uses his equipment and how comfortable he is with it. And the #1 gear for a great mix is what’s hanging on each side of his head… his ears, the ability to use them and really LISTEEEN!

Q: What questions do you ask prospective clients?

A: Desires, dreams, are the main fuel that drives people through life. We like to get to know our clients and their visions, so we can do our best in the role they entrusted us with. There is no dream to big or ambitious for us, so we try to encourage others as well to let go to their full potential.

Q: What advice do you have for a customer looking to hire a provider like you?

A: Look for genuine people that you feel comfortable working with and follow your instinct! If you’re not getting a good “vibe”, neither will your music. I will be the first to admit, we are not everyone’s match, nor do we, for the same reason, take every project on. We love what we do, so why spoil it.

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: Matches, knife, rope, shovel and an axe

Q: What was your career path? How long have you been doing this?

A: In early 80’s I started a Serbian rock band in Europe “Srcani Udar” (Heart Attack – www.srcaniudar.com) which lead to studio, guitar session gigs, which lead to production and sound engineering. The path lead me to meet and work with a number of European superstars, who later became my clients and year long friends, and for whom I’ve written, produced, recorded, mixed and mastered a number of hits that have been on top 10 music charts in 5 European countries. Over the past 20 years, word of mouth lead many others to join the Dynamic club.

Q: How would you describe your style?

A: There is something a bit eccentric in the way we produce music, a certain level of unconventional if you will, and that may be the main ingredient that sets us apart.

Q: Which artist would you like to work with and why?

A: We love working with artists that are open to suggestions and change. Often a small change in the production gives the song that “missing something”. Music is about capturing the songwriters’ emotions, in a way that the listener will feel the same ones. So if a song is just “well” mixed and mastered and doesn’t trigger anything… there’s something missing.

Q: Can you share one music production tip?

A: Don't try to hear the whole song with the first instrument you record.

Q: What type of music do you usually work on?

A: We have produced, mixed and mastered over 300 full albums, and a few hundred individual tracks ranging from single music releases to radio intros and jingles. For the most part, we have worked on pop, rock, hard rock, metal, dance and hip hop, but have done symphonic tracks for feature movies and short films as well.

Q: What's your strongest skill?

A: Listening.

Q: What do you bring to a song?

A: Effective mix and mastering of a song is not just about EQs and volume levels or adding filters, wideners, compression, reverbs…or any other industry commonly used effect and plug-in. Cookie cutter presets are not allowed in our studio. Our approach is to give the song and individual tracks “air” and dynamics so they “flow” and not compete with each other in the same space.

Q: What's your typical work process?

A: We look at ways to create unique mixes within the clients’ genre so that each finished product has its own signature stamp, “hook”, that will grab the listeners’ attention. This requires paying close attention to the dynamics of the song and identifying areas to be emphasized or reduced dynamically within the mix, anticipating in advance what will be brought up in the mastering process.

Q: Tell us about your studio setup.

A: Dynamic is located at 4632 Victoria Avenue in the heart of downtown Niagara Falls. The recording studio is comprised of a central control room, vocal booth, acoustic room, amp room, and video editing room, while providing an inviting lounge and listening area from where the whole production can be observed.

Q: What other musicians or music production professionals inspire you?

A: Original artists, songwriters and producers, established or not, who have identified themselves and their sound, and not afraid to jump in the industry with both feet.

Q: Describe the most common type of work you do for your clients.

A: Dynamic provides a wide range of services, both in-house and online: mix and mastering services, recording, pre and post production, vocal tuning, audio editing and complete audio production from music to radio jingles and voice-overs.