Hey! My name is Yoav and I've been writing, composing, playing and producing professionally for many years now. I've recorded and programmed keyboards, produced and arranged songs for bands and solo artists and I'm also a huge audio nerd. If you're looking for unique sounding keys, production, writing and/or anything in between, give me a call!
I love to work, create and being creative; Starting with my own two projects: the progressive metal band "Distorted Harmony" and the eclectic Prog/Core project "ARP", I've also played for and worked with several local pro artists. From a simple synth/keyboard line to a full arrangement or a simple musical idea/composition to a complete production - That's what I live for.
My never ending journey to expand my knowledge, understanding and love of music started with classical and jazz piano, continued through my film scoring and composition studies in Rimon School of Jazz and Contemporary Music here in Israel and quite frankly - never stopped.
Thanks for being here, can't wait to work with you!
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Interview with Yoav Efron
Q: Describe the most common type of work you do for your clients.
A: Pre (from ideas to sketches) and Post Production (Progressive/Rock/Metal). Editing and quantizing audio. Arranging, creating and layering synths and keyboards.
Q: What other musicians or music production professionals inspire you?
A: Jens Bogren, Nolly, Colin Richardson, David Castillo and so many more.
Q: Tell us about your studio setup.
A: Two GENELEC 8040, a M-Audio keystation61, a Mac Pro and all the Virtual Instruments and plugins I need to make music (from Jazz to Metal).
Q: What's your typical work process?
A: Can't say that I have a typical work process ;)
Q: What do you bring to a song?
A: My experience and background in music as both a producer/engineer, a keyboardist and a writer/composer.
Q: What's your strongest skill?
A: Somewhere between Pre and Post Production for sure.
Q: What type of music do you usually work on?
A: Progressive, Metal and Rock
Q: Can you share one music production tip?
A: Learn Music Theory!
Q: Which artist would you like to work with and why?
A: An artist or a band that's looking for someone like me to add and be a part of their creative process.
Q: How would you describe your style?
Q: What was your career path? How long have you been doing this?
A: Started playing piano at 8 years old. Musical studies since high-school (6 years including College). Writing, composing (including a few orchestration gigs) since I was 21. Formed the Progressive Metal band 'Distorted Harmony' in 2009 (produced and released 3 studio albums) and the Prog/Core project 'ARP' in 2015. Up until recently worked in a local studio mainly focusing on pre/post production and mixing. I'll be 35 in July ;)
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Logic Pro X, M-Audio Keystation 61, beyerdynamic DT 770 PRO, Sylenth and the best iMac pro which I will never be able to afford otherwise!
Q: What advice do you have for a customer looking to hire a provider like you?
A: Ask, just ask. If there's something you need, want or simply don't understand all you need to do is ask.
Q: What questions do you ask prospective clients?
A: What can *I* do for you (as in - why do you need ME specifically). Style, Vibe and Genre (including references). Delivery time (deadline) and budget.
Q: What's the biggest misconception about what you do?
A: Why would there be any misconception?
Q: What questions do customers most commonly ask you? What's your answer?
A: Q: "Can you make it sound like XXXX?" A:"I can Indeed" Q: "Why are you sweating so much?" A: "It's hot in here"
Q: What do you like most about your job?
A: Creativity. Sounds kitchy, but after years of being stuck in doing the same thing over and over again I forgot how amazing it is to create and be creative.
Q: What's your 'promise' to your clients?
A: I'm here for you, what ever you need and I can help you with.
Q: Analog or digital and why?
A: Digital because of cables and awesome things you just can't do in Analog.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: Unfortunately, currently no.
Q: What are you working on at the moment?
A: New music for both bands/projects and musical collaborations with a few mates and colleagues.
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: My project ARP's EP, particularly the song - "Gone (not here)". It's too personal to explain why but I guess it will always be one of my proudest creations. My role was basically everything but playing Drums and Guitars.