Alexandra is an accomplished singer and songwriter (Sony ATV) and the first African American K-Pop Star in history. She is always professional, punctual, and excited to bring a record to it's fullest potential.
Sony ATV Pop Singer/Songwriter specializing in commercial, Top 40 style songwriting and vocals. Keen ear for vocal production and marketability in the music industry today. Well known in the K-Pop market for three albums as the first and only non-Asian K-Pop Idol since debuting in veteran girl group, Rania in 2015.
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Interview with Alexandra
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: Jimmy Burney - Songwriter, Artist, Vocal Producer
Q: What's your 'promise' to your clients?
A: Alexandra takes pride in your project like it's her own, so you will never experience anything short of a pleasant experience and a well executed performance.
Q: What's the biggest misconception about what you do?
A: Alexandra is a pop ARTIST, not a pop puppet. Her talent backs up her star quality one hundred percent.
Q: What questions do you ask prospective clients?
A: What is your ultimate goal? Let's zoom out to then zoom back in on the steps it will take to get there effectively and efficiently.
Q: What was your career path? How long have you been doing this?
A: -Signed by David Massey -Signed by LA Reid -Signed to pub deal by Sony ATV -Debut major label single -Debut as K-Pop Idol -Solo Artist
Q: How would you describe your style?
A: Smart pop.
Q: Can you share one music production tip?
A: Minimize. Give the ear 2 strong elements to latch onto and strip the "extra" away.
Q: What type of music do you usually work on?
A: Pop, Rap, Country, K-Pop
Q: What's your strongest skill?
A: Alexandra's gift for melody and lyrics are a cut above the rest.
Q: What do you bring to a song?
A: As a songwriter, Alexandra brings unique perspective coupled with strong pop sensibility to every record she writes. As an artist, her candy tone and personality-rich delivery take great records to another level.
Q: What's your typical work process?
A: Alexandra begins by diving first into melody and then narrowing in on clever concepts which she feels are the key elements of a great song. She centers every song around the chorus, working backwards once the chorus is memorable and BIG.
Q: Describe the most common type of work you do for your clients.
A: Alexandra is most often booked as a songwriter of lyrics and melody, or as a featured artist to bring greater exposure to a record with strong potential.