I am an experienced Music Producer, Sound Engineer and Sound Designer. I have worked on a vast range of projects, producing and composing music for artists and visual content, as well as post production and sound design for TV and Film (Adidas).
With a musical training background (Guitar, Piano, Bass, Vocals) and formal Music Production & Sound Engineering education (University of St Mark & St John), this broad approach helps me understand the different parts involved in the process of music making. In my hybrid studio, I am able to take on different tasks, such as Music Production, Recording, Mixing, Vocal Tuning, Sound Design and Mastering - combining analog warmth with precise digital tools, in order to achieve the best sounding results.
In the past 10 years I have composed and produced music for multiple purposes, using my skills as a guitarist and pianist, combined with my knowledge in electronic music and audio engineering.
I have worked as a Sound Designer for short movies (Festival De Cannes), promotional videos (Universal Music Group) and documentaries. As a producer and sound engineer, I believe it's my role to help the client fulfil his vision, while paying attention to the smallest details.
If you have any questions, don't hesitate to contact me, I would love to hear about your project!
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Interview with Assi Sender
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: I worked on a short film that was shown in Cannes Festival, capturing the experience that is new years eve in Berlin. Every year, Berlin turns into sort of a war zone, filled with pops and bangs of fireworks and as a sound designer, I had to make sure the sonic experience was as immersive as possible.
Q: What's the biggest misconception about what you do?
A: That you don't need a mix for a simple dialog track and background music - My job is to make sure not that it sounds good to you, but that it would sound good on any format where its played on.
Q: What advice do you have for a customer looking to hire a provider like you?
A: Never feel like you can't ask a question just because you're unsure of the "pro" terms. Its our job to be able to understand what is it that you seek to achieve in your project.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: An acoustic guitar, field recorder, Push controller, laptop and my Nord Electro.
Q: How would you describe your style?
A: My music involves different sorts of inspirations. While I'm formally education as Pianist and Guitarist, I also love working on beats and using samples I create to enhance the music I make.
Q: Which artist would you like to work with and why?
A: Vince Staples - He is never scared of the boundaries of genres.
Q: Can you share one music production tip?
A: Never limit yourself to what is right, sometimes the most beautiful sounds are created when you do the "wrong" things.
Q: What type of music do you usually work on?
A: My music is usually a hybrid of Indie and Hip Hop.
Q: What's your strongest skill?
A: I'm not afraid of diving into a project - I bring my philosophy education into the process of music making and sound engineering, making sure the vision of my client is never compromised.
Q: What's your typical work process?
A: When it comes to post production, I usually start from cleaning up first with digital tools, and then I start coloring the mix with my analog outboard gear.
Q: What other musicians or music production professionals inspire you?
A: I'm greatly inspired by hip hop producers such as Clams Casino and Gold Panda, as well as artist such as Isiah Rashad and Vince Staples.
Q: Describe the most common type of work you do for your clients.
A: Over the past couple of years I have been working mostly in the field of Sound Design and Post Production for visual content. Along side with that, I've been working with aspiring musicians, helping them take their songs from being a sketch, into a full blown prodution.
Q: What are you working on at the moment?
A: I just finished producing an EP for a singer songwriter, and we're about to start work on the second one. Aside from that, I also work on several projects for a stand up TV channel.
Q: Analog or digital and why?
A: Both, because why choose when you can make the most of both?
Q: What's your 'promise' to your clients?
A: For me, any project I take, becomes my own, and I am fully invested in it.
Q: What do you like most about your job?
A: I love to obsess about the little details, making sure that I always follow my high standards.
Q: What was your career path? How long have you been doing this?
A: Music has been in my life since I was a kid. My formal training started with piano when I was 7, and later on I moved to making electrronic music and playing guitar in my teen years. From the age of 18 to 28 I was a preforming artist in the local punk rock scene in Tel Aviv, playing guitar and singing for a band called This Means You. The process of recording our album got me interested in the other side of music, and I started producing. In order to expand my knowledge, following my BA in philosophy, I moved to Berlin, to study a BA in music production and sound engineering. Since I've finished my degree, I've been composing and producing music for various projects, post production for TV and Adverts, and producing artists.
Q: What do you bring to a song?
A: I mostly look to bring the artist out. It's not about what I like, but how I can help the artist get to have his voice represented in the most authentic way.
Q: Tell us about your studio setup.
A: I created a super transparent chain, using summing, compression and monitoring made by Dangerous music while I mix. With this setup I am able to treat many different type of projects, such as post production for TV and Advertisement, Composing and Producing artists.