Do you celebrate diversity? Are you unique enough? If you are an independent artist from any genre, we're focused on bringing your music to the next level so that you can feel comfortable promoting it against any other major artist.
I'm the CEO of an independent record label from Mexico City, formed by various artists, audio engineers and music producers that celebrate the inner diversity of music. Our mission is to create an image, sound and experience that matches your intensity and your music. With top notch young personnel, we have several deals with different studios around Mexico City so that we are always working with the right tools, personnel and environment for your own unique project.
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Interview with César A. García
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: I personally worked in the recording, mixing and mastering of the song highlighted in our profile. Hoy - Fuego Sacro.
Q: What are you working on at the moment?
A: Due to COVID-19 Pandemic, we're promoting a new concept called "Sesiones Desde Casa", in which musicians record themselves from home and then we produce it. We will showcase those performances in an MTV type show monthly LiveStream on YouTube.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: I don't really know anyone on SoundBetter but I'm looking forward to create several connections.
Q: Analog or digital and why?
A: Hybrid! I strive to always combine the best of both worlds.
Q: What's your 'promise' to your clients?
A: We maximize your image and your sound so you feel completely comfortable promoting your music to the world.
Q: What do you like most about your job?
A: I enjoy mixing so much, and also when the artists realize their potential thanks to us and work to get to it.
Q: What questions do customers most commonly ask you? What's your answer?
A: Normally customers are weary of record labels because they feel like they are supposed to push them in inhumane ways and limit their creative flow. We strive for artists to feel comfortable enough to create whatever they want while also letting us do our work for them.
Q: What's the biggest misconception about what you do?
A: People always ask us which genre we specialize in (just like SoundBetter lol). But the point is to celebrate diversity in music together, that's why we also work as a platform for new artists and producers.
Q: What questions do you ask prospective clients?
A: What do you want to do with your music?
Q: What advice do you have for a customer looking to hire a provider like you?
A: Try to talk to them personally. Feel if they are listening to what you need.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Obviously computer, interface and monitors. Also headphones for another reference and maybe just one preamp then (i'll have to print everything in mono, I guess I'd have a lot of time to print every track lol)
Q: What was your career path? How long have you been doing this?
A: We are mostly conformed by audio engineers and producers from SAE Institute Mexico. We've been producing artists for about 3 years now.
Q: How would you describe your style?
A: We have a very relaxed style that we feel it's needed to celebrate diversity and for the artists to feel comfortable.
Q: Which artist would you like to work with and why?
A: I've always been a fan of Radiohead and Nigel Godrich's production.
Q: Can you share one music production tip?
A: It's all about the stereo image, which is basically a 3D plane. Try to always picture in your head where in this 3D plane your most characteristic instrument will sound (for example, a guitar) and then start building the rest of the instruments around it.
Q: What type of music do you usually work on?
A: Latin genres like Cumbia and Reggae, Alternative Rock, Jazz, Trap and Hip-Hop.
Q: What's your strongest skill?
A: Recording, Mixing and Mastering
Q: What do you bring to a song?
A: The creation of spaces, atmospheres and textures to maximize it's original potential.
Q: What's your typical work process?
A: For the mixing process we usually work in three stages: First we'll mix the song in-the-box (and listen to it in any device we can), second we'll monitor and mix the details in the studio and when we're satisfied with the reference, we'll print stems with the Avalon preamps to add color to the most important elements like voices or guitars.
Q: Tell us about your studio setup.
A: We mostly work with Logic Pro X, Pro Tools or Reaper, with a pair of Yamahas HS8 and an UAD Apollo Twin interface. We have two Focusrite OctoPre for recording and a pair of Avalon Preamps.
Q: What other musicians or music production professionals inspire you?
A: David Byrne, David Bowie, Café Tacvba and Gustavo Santaolalla, Tiny, The Beatles and George Martin, Pink Floyd, Radiohead and Nigel Godrich, Tainy, OvyOnTheDrums, Daddy Yankee, Caifanes
Q: Describe the most common type of work you do for your clients.
A: The intention of this profile is to promote my independent record label, Tequila Music. I'm the CEO and Chief Audio Engineer, and together we help local artists from around Latin America to create an image (by creating logos, brandbook, color palette, etc) and sound (by working closely with the artists in their pre-production, production, recording, mixing and mastering) that is unique to each artist. We celebrate all diversities in music of our region instead of trying to encapsulate our efforts to just one genre.