Raul Lozano on SoundBetter

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Raul Lozano is a singer/songwriter/recording artist reppin’ Brownsville, Texas. Before Raul became a solo artist, he was the lead keyboardist and 2nd voice in Revo Live Band with his cousins (3rd generation musicians from his dad’s side of the family). At just 9, Raul was introduced to 80s Pop Music, Spanish Pop/Rock, Cumbia, & Hip-Hop. Now, his setup consists of a Mac Book Air and Logic Pro X, with an Apollo Twin audio interface and a vast series of plugins. During Raul’s time performing with his dad’s band, La Farra Hermanos Lozano & his cousins’ Revo Live Band, he got to do many private & public events and radio & television interviews. Raul’s 1st appearance with Revo was in Odessa, Texas, at the Súper Tejano Show opening for Kingz One (made up of ex-members of the Kumbia Kingz) and Rockteńo Group, Siggno.

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Credits

Joe Vic Reyna y Los Kumbacheros

Languages

English
Spanish

3 Reviews

Endorse Raul Lozano

by the g.
Verified
super easy to work with, had the finished product to me in a day, and in high quality.

a pleasure collaborating with Raul
by Forrest
Top tier work ethic. Puts his heart behind your project as if it were his own. Really easy to work with and very understanding with the process.
by Joe Vic Reyna
Great work ethics, amazing attitude and does whatever he has to do to get your project done!! Very professional and extremely easy to work with!! Highly recommended.

Interview with Raul Lozano

Q: What advice do you have for a customer looking to hire a provider like you?
A: Make sure you take the time to research someone. Don’t let anyone oversell themselves to you, and don’t underestimate someone.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: My phone and its charger My laptop and its charger A water machine?
Q: What was your career path? How long have you been doing this?
A: I did education and training for one year in high school. I was a freshman convinced I wanted to be a teacher. Still, now I consider that profession but it’s the people person and showman in me wanting to be in front of a group of people talking and inspiring 24/7.
Q: How would you describe your style?
A: My style is fresh, minimal, and catchy.
Q: Which artist would you like to work with and why?
A: Russ. He’s a musical INTELECTUAL! You cannot deny him his accolades or accomplishments from sales to features to his impact on the culture of Hip-Hop. There’s a lot I can learn from someone like that.
Q: Can you share one music production tip?
A: Follow your heart and gut. Your ears and brain love to whisper lies to keep you from ever finishing or sharing your creation. Don’t listen to the self-doubt. Listen to what you’re dreaming of in your head in the moment of creation, and let it take you wherever it does.
Q: What type of music do you usually work on?
A: Hip-Hop.
Q: What's your strongest skill?
A: Memorization.
Q: What do you bring to a song?
A: I bring big energy, strong vocals, and a strange and memorable melody.
Q: What's your typical work process?
A: I start by creating the composition or story. Either the lyrics or beat to establish what I call our intent. Whichever comes out first is what dictates what I do next. After that, I simply do things that compliment what’s already being recorded/performed in terms of musical arrangement.
Q: Tell us about your studio setup.
A: Now, my setup consists of a MacBook Pro and Logic Pro X, with an Apollo Twin audio interface and a vast series of plugins and virtual instruments.
Q: What other musicians or music production professionals inspire you?
A: Some major artists include Cristian Castro, Michael Jackson, Russ, Eminem, Ariana Grande, & Justin Timberlake.
Q: Describe the most common type of work you do for your clients.
A: Most of my work is providing vocals for songs either hooks, verses, or harmonies. A lot of my work is in live performances and shows but now I make beats and engineer for artists in person and remotely.
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: Last project I released was a 2 feature single that I produced and put together. It included two very awesome artists from California and Atlanta. This was my dream project so I handled pretty much all aspects of production except for the mixing and mastering.
Q: What are you working on at the moment?
A: I’m currently working on my publishing through HMV ENT and continuing my education through university and independently.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: No, not yet.
Q: Analog or digital and why?
A: Both. Some analog just can’t be beaten and some digital lack real feeling.
Q: What's your 'promise' to your clients?
A: I promise you are gonna get the best of me and a better me every time we work.
Q: What do you like most about your job?
A: Meeting people and helping them bring to life their dream.
Q: What questions do customers most commonly ask you? What's your answer?
A: How much do you charge? I don’t answer. I deflect and I ask them about them. Get to know your customer. They found you for a reason. They’re looking. Make them feel sought out for as well. It’s an impression they’ll never forget.
Q: What's the biggest misconception about what you do?
A: That it's easy and anyone can do it.
Q: What questions do you ask prospective clients?
A: I ask about experience. Their motivation to finish this project. How they plan to finalize the production for engineering, distribution. Splitting the song, registering the song etc.