What questions do customers most commonly ask you? What's your answer?
They usually are just curious about prices and will sometimes ask something too generic like. "How much for a beat?" or "How much for a remix?". However this price will vary depending on a lot of factors so I'll have to ask a few follow up questions to determine an answer as well as working out their budget because often I can still create something within a clients budget but it might not be to as high of a standard that I can do, so I might present them with a couple of different options and prices.
Tell us about a project you worked on you are especially proud of and why. What was your role?
I'm one of those people that gets most excited about whatever I did last. A couple of recent songs, "Low", "Say Hello" and "Look at You" I'm very proud of. Those are song that I've produced for the songwriting team The Gordon Brothers that will be pitched to artists in the future.
What are you working on at the moment?
I'm working with The Gordon Brothers who are a hit songwriting team that were responsible for all of songwriting credits in the artists mentioned above. We have about 6 songs going at once at the time of writing this. Most are almost done and some of the previous song I've done with them are being pitched to various labels and artists. I am also working on a bunch of songs for various independent artists.
Is there anyone on SoundBetter you know and would recommend to your clients?
Not yet but I'm sure I'll find some in the future.
Analog or digital and why?
I hate this question, I kinda feel like the analogue guys just like it because they are used to it, everything can be emulated on the computer now. The only way to manipulate a sound is through EQ, harmonic distortion, compression and limiting. Analogue desks might do some of those things unintentionally but you can do it all intentionally on the computer if you know what you're doing.
What's your 'promise' to your clients?
I make sure my clients are always happy and feel in control.
What do you like most about your job?
I get to create music for a living and do what I love doing.
What's the biggest misconception about what you do?
Well the general public confuse DJs and Producers often. I started as a producer and I make a living as a producer but I also do a little bit of DJing however I got into the much later and I mainly do it because most people expect me to be able to DJ. They're really not the same thing at all.
What questions do you ask prospective clients?
It will obviously vary depending on whether the client is a singer, rapper or songwriter but some of the questions I ask is? Do you have a particular sound that you are after? What is your demographic and market. Eg, US east coast, west coast, UK, Europe? What is your budget? Do you want a vocal hook written or performed on your song and if so, what is your budget for that?
What advice do you have for a customer looking to hire a provider like you?
There are a lot of cheap beats online but you really get what you pay for. Nothing beats a custom exclusive beat or remix that fits your style. Not to mention that the cheap beats online are often only leased which means they aren't exclusive to you unless you upgrade to an exclusive licence. For that price you could probably get your own beat tailor made for your style or song.
If you were on a desert island and could take just 5 pieces of gear, what would they be?
1. My hot girlfriend
2. My keyboard/midi controller
3. My laptop
4. Some solar panels otherwise none of that stuff would work
5. Some sort device that converts salt water into drinking water so that I don't die as the word desert isn't too reassuring
What was your career path? How long have you been doing this?
I started producing at home at only 13 years old. By the age of 16 I had songs on commercial radio. At 18 years old I started working at Fresh Fm in Australia, doing production and hosting the local music show Fresh Air. I was in charge of scheduling local music content and interviewing local producers and DJs. I asked to work on songs with the best people in the industry who all said yes since I was hosting the biggest local music show on radio in the state. I got to learn a lot from them. At the age of 19 I left radio and I started my own recording and production studio, which I have been doing full time successfully since and I am now 31. All of my sucess since then has really just been word of mouth and referrals. The studio website is also usually in the top 5 studios on google for my city.
How would you describe your style?
I'm better at fusing different genres together than most people so I don't like to say I just produce one genre but I guess my style is really more US based Hip Hop,Trap Urban and with cutting edge EDM sounds fused into the mix.
Which artist would you like to work with and why?
Mariah Carey, she just has such a good range and her producers are always hot so it would be a good compliment.
Can you share one music production tip?
Learn to play the piano.
What type of music do you usually work on?
Hip Hop - Trap, East Coast, West Coast,
Urban - Rnb, Club
What's your strongest skill?
Playing by ear and working with existing material and ideas as well as producing originals.
What do you bring to a song?
All of the music ;) Not just that but a new fresh vibe and I try to make sure that the music brings out the best in the songwriting and the performance.
What's your typical work process?
If I'm working with a singer/songwriter or a songwriter and they want new production to a song they've written I'll either record or be supplied with an A Cappella. I usually don't listen to the original beat if there is one and create all of the music to fit the A Cappella. Then once it's finished, if there is an original beat or backing I'll then listen to it just to make sure that my version is better and different enough from the original.
If I'm working with a rapper or DJ, they might have a sound in mind and I'll emulate the sound of the style they have in mind without. Other times, I'll suggest a sound or pitch an idea.
I also just produce instrumentals/beats and then pitch these to different rapper and songwriters to write a top line to.
Tell us about your studio setup.
I have a commercial recording studio in Adelaide, Australia which is my home town. 2 isolation tracking rooms, a control room and a live room. Class A Daking and SPL pres, Tascam Console with 40 motorized faders. Synths, 88 note fully weighted keyboard, Korg padKontrol and many VSTis such as Kontakt, Nexus, Sylenth, Spire and countless sample packs.
I also have a powerful i7 laptop with a 1tb SSD which is a complete clone of the studio computer as well as a small portable keyboard/midi controller for making beats on the go when I'm travelling or working in other studios in the UK and the US.
What other musicians or music production professionals inspire you?
Timbaland, Quincy Jones, will.i.am, Diplo
Describe the most common type of work you do for your clients.
I have clients who come into my studio who are solo artists/singers or rappers and for those people I will create a custom beat for them and record them.
I also work directly with established songwriters who are signed to different music publishers who write over existing backings (known as top line writers). Often these backings aren't that great so I create, write and produce completely new music for their songs prior to them submitting these songs to their publishers and my version will become the original version. The publisher will then pitch these songs to different labels and artists, hence why I end up with impressive artist credits.
I also produce instrumentals/beats which are given to top line writers, rappers or sold online.