Joe on SoundBetter

Getting a producer is not all that difficult, but getting a producer to bring your vision to life is hard. Because understanding that ultimately the artist will be delivering the story that they WANT to tell, bringing that VISION to life is something not all producers understand.

Hey! Nice to meet you. I’m SJ Foong (people call me Joe). I’m a music producer based in Kuala Lumpur, Malaysia. If you don’t know where that is. No big deal. I help singer-songwriters and vocalists transition to full-blown pop acts. Sometimes this means taking an acoustic song and transforming it into an electro/pop production. Sometimes this means making a track for you to write to. If an artist feels like their sound is outdated or doesn’t stand out. I come in the fix it. Or If you're an artist looking to expand your EP for remixes, I'm more than happy to tell your story through my sound.

Having a "go-to" producer is not that easy because you are essentially TRUSTING that producer to deliver your VISION.

My process is simple, we'll start with a call so that I am able to understand your project in detail. All of the terms will be laid out so that there are no surprises. Typically the turnaround time on most projects would be between 5 - 8 business days. At the end, you will receive all the necessary files.

Contact me through the green button above and lets get to work.

Contact me through the green button above and let's get to work.

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Interview with Joe

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: I was the producer for one artist I've worked with and within a short period of 5 months i think?: 1. 100,000 streams on one song. 2. 3 songs are on Spotify's Editorial playlist. 3. From 0 monthly listeners to a stable 12,000 monthly listeners. Oh, and did I mention? - $0 Marketing budget.
Q: What are you working on at the moment?
A: A lot of trap pop and edm at the moment.
Q: Analog or digital and why?
A: Both, but both has its pro's and cons.
Q: What's your 'promise' to your clients?
A: If you have a vision, I will bring that vision to life.
Q: What do you like most about your job?
A: Making music, being able to squeeze that creative juice into the wee hours.
Q: What questions do customers most commonly ask you? What's your answer?
A: How long have I been doing this? More than 7 years.
Q: What questions do you ask prospective clients?
A: What are you hoping to achieve with this project? What are you goals in your music career? Where can I find your social media & your previous work? (If applicable)
Q: What advice do you have for a customer looking to hire a provider like you?
A: Be prepared for the questions I'm going to ask you! hahaha
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: 1. Computer 2. Yamaha HS8 3. Pioneer CDJ's/Mixer 4. Ableton Push 2 5. Any high end audio interface
Q: What was your career path? How long have you been doing this?
A: I've been making music for more than 7 years now, I mainly work with artist who are serious about taking the music career to the next level.
Q: How would you describe your style?
A: Modern EDM/Pop but at the same time, timeless.
Q: Which artist would you like to work with and why?
A: Demi Lovato. She is an incredible singer!!! And has an attitude! LOL.
Q: Can you share one music production tip?
A: Sidechain, this will give room to drums to pop.
Q: What type of music do you usually work on?
A: A lot of EDM and Pop.
Q: What's your strongest skill?
A: I'. able to identify and understand what are the client's issues and how to bring the client's vision to life.
Q: What do you bring to a song?
A: My sound is able to make the client's song speak to their audience.
Q: What's your typical work process?
A: I like to jump in a call with the client to understand what their goals are in their music. Typically this would take maybe an hour to see if its a fit. After that, I'll go in to the pre production stage to understand what they are trying to achieve musically. I'll then send them a draft, get feedback and revise it. Once they are happy with the results, I release the stems they need to the client.
Q: Tell us about your studio setup.
A: Ableton Live 10 Ableton Push 2 Yamaha HS7 Focusrite 2i2 Roland A-49 MIDI Keyboard
Q: What other musicians or music production professionals inspire you?
A: Pharrell Williams, Halsey, Khalid, Lauv, Illenium, Martin Garrix, Gryffin, Calvin Harris, Alesso, Diplo, Seeb, Chainsmokers, Avicii(RIP),
Q: Describe the most common type of work you do for your clients.
A: I mainly work with singer/songwriters who has music written, but they want their music to be produced in commercial EDM/Pop genres. I help bring their vision to life through their music.