EDM Music Producer

Q: Analog or digital and why?

A: 80% digital 20% analog, just to make unique combination

Q: What's the biggest misconception about what you do?

A: That I'm "selling out". Actually I'm doing what I love to do!

Q: What questions do you ask prospective clients?

A: Mostly what's on their mind, their vision, ideas and references

Q: What advice do you have for a customer looking to hire a provider like you?

A: Be more descriptive and organized please.

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: MacBook, UAD soundcard, Apple AirPods, Senheiser HD-25, a chair :)

Q: What was your career path? How long have you been doing this?

A: Doing this for 12 years, just google Alex Larichev and you'll know many more!

Q: How would you describe your style?

A: Collaborative :)

Q: Which artist would you like to work with and why?

A: I'm really happy with all the client I work with because we are always on the same vibe

Q: Can you share one music production tip?

A: Newcomer tip: Don't overuse plugins, use your stock plugins and a just a few external. Read manual and watch tutorials. It's better to KNOW your instrument rather then DON'T know and have bunch of them searching via tons of presets. Pro tip: For your main lead sound create 4-5 send channels with 1-20% wet signal on and use various stereo modulating plugins like stereo delay, widener, chorus, some weird distortion to make your lead POP through entire mix more than ever ;)

Q: What type of music do you usually work on?

A: Any dance music genre that can be made on computer. Sounds good ? :)

Q: What's your strongest skill?

A: Sound-design, arrangement and mixing. Deffo hitting hard on that!

Q: What do you bring to a song?

A: Whatever on your and my mind. The results are always unexpected

Q: What's your typical work process?

A: LET US KNOW YOUR IDEA Please let us know your ideas and wishes. Go in as much detail as you can. Include a reference track so that we can know which genre and sound we should stick to. Original tracks: Your message with a Soundcloud or Youtube link as a reference track is usually enough for us to get started on your project. Please be specific and let us know all your criteria. Remix: Let us know which track you want to remix with a streaming link. Make sure you provide us with a remix pack download link. If it's a vocal track and you don't have a remix pack – find an acapella and send it to us. If it's a competition – send us a link with information about it and set deadlines. Co-creation: Send us a Soundcloud link with your track/idea and a reference track. Then we will review your track and let you know if it's possible to take it to the next level. If your track is approved by our producers then you will be required to send us WAV multitrack stems and MIDI files. We can also improve your track directly in your DAW project and send the files back (extra charge). ASSIGNING ORDER TO A PRODUCER Once we have your specifications within 24 hours of your request you'll receive a reply confirming that order was received. FREE DEMO / CONTRACT / PAYMENT In 2-5 days I'll we'll create demo preview for you. Once you have checked the demo, you can choose from the following options: A. Approve and continue working with the demo. At this point we will discuss the deadline, sign a contract and you'll pay 100% of the price. B. Give us more details if you aren't satisfied with the demo and we will make a few more demos for your approval. If the following demos do not meet your expectations we'll simply stop the project. You do not have to pay anything at this point, because we don't charge any price for a demo preview. ARRANGEMENT PHASE The producer will work on the approved demo. We create numerous versions of the track until you are completely happy with it. Of course you can give us feedback anytime. FILE TRANSFER The final product will be sent to you for your approval. If you like it - we create and send you the approved package with all necessary files from your order.

Q: Tell us about your studio setup.

A: I work in Logic X, Ableton and FL Studio. Using MacBook Pro w/ Bootcamp if I need Windows. I have a GREAT sound-proof and isolated studio next to my living house with Focal SM9 speakers, Moog Subsequent 37 synth, UAD Apollo Twin X sound-card with bunch of analog emulated plugins. Also I use Rode K2 mic to record some vox shouts and toplines.

Q: What other musicians or music production professionals inspire you?

A: Basically anything that's around EDM Friday Cratediggers, Mint and Housewerk playlists. If we are talking about POP or Hip-Hop/R&B I'm always referring to Spotify TOP100 global.

Q: Describe the most common type of work you do for your clients.

A: 90% of my work is ghost production and the rest is mixing, mastering, co-creation and any other audio related type of work

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: Well, I can say that EDM Ghost Production platform is something I'm really proud of. We literary changed ghost production industry and gave so many music to customers!

Q: What are you working on at the moment?

A: I'm always working on new music, but due to NDA I can't announce that. No worries, I'm doing good! :)

Q: Is there anyone on SoundBetter you know and would recommend to your clients?

A: Not really, just starting out here!

Q: What's your 'promise' to your clients?

A: You wouldn't ever be disappointed

Q: What do you like most about your job?

A: Turning my customers into friends

Q: What questions do customers most commonly ask you? What's your answer?

A: About time, deadline, NDA, contracts. I do provide everything they require in DM.