"Care About Sound" is my motto, I love music and I take pride in making it sound at its best while maintaining focus on the artistic vision first intended by the artist. I am specialised in Hip Hop and Electronic Music and I've got the sensitivity and experience to adapt my techniques to different genres of production.
I'm Paolo Lorenzino and In 2016 after more than 15 years experience I've founded Substrato Studio consisting of a 20 square meter room, acoustically designed by Marco Canavese (Scuola APM) to provide the most accurate audio reproduction while monitoring your mixes. This helps me to make the right decisions while working on your Art.
I am constantly researching and developing new techniques to stay on top of my business and my prerogative is to obtain from my clients complete satisfaction with their final masters.
Usually when I work with new clients, after critically listen to the tracks and addressing potential tech issues I ask for a couple of reference tracks as an example of what they would like to achieve sonically with their music.
Please send over your track for a free trial, I'm looking forward to work with you!
My Linkedin: http://bit.ly/2VSYqoi
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Interview with Substrato Studio
Q: Can you share one music production tip?
A: To make a bassline stand out in your laptop speakers a common mistake is to raise its volume, doing this will eat your track headroom. Instead use an aux to send a copy of your signal to a new bus channel, at this bus channel apply an hi pass filter and use saturation to taste. Now blend in your distorted bass sound to your original bassline.
Q: What's your 'promise' to your clients?
A: I Promise that if your music does not sound at its best it won't leave the studio.
Q: What do you like most about your job?
A: I Like to be at the studio with the artists, I like experimenting when it's possible, my favourite part of the process is mastering, the final touch.
Q: What questions do customers most commonly ask you? What's your answer?
A: Could you give a couple of db to my voice? Sure, I give you the version that in my opinion works better and then the version with your voice with a couple of extra db, so you can listen in your system and make the choice that is the most right for you.
Q: What's the biggest misconception about what you do?
A: That I can make average sound or weak production/performance sound amazing, truth is that I can make it sound at its best, no more than that :)
Q: What questions do you ask prospective clients?
A: I ask for a sound references, I ask if they worked previously with other engineers and what didn't work and if they can provide their favourite (already released) songs from their catalogue.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Laptop Soundcard Sampler Microphone Wifi :)
Q: What was your career path? How long have you been doing this?
A: I've Graduated in 2006 from Scuola di Alto Perfezionamento Musicale based in Italy and started to gain experience in state of the arts studios while keep studying new techniques and working on my solo projects. I've also further my study in London College of Communication, gaining a degree in Sound Design and Music Technology.
Q: How would you describe your style?
A: Underground Hi-Fi :)
Q: Which artist would you like to work with and why?
A: I'd like to work with rappers, singers, beat maker and producers.
Q: Analog or digital and why?
A: I come from a digital era but had the chances to work in studios with neve 5088 and SSL consoles, I saw people working with plug-ins only while sitting in a room with the most amazing hardware gear turned off. I've understood that it was because of total recall capabilities and practicality/speed of execution. I think that nowadays you could achieve hi quality professional results with plugins only but you need to know when and how to use them properly. My answer is: "Hybrid!"
Q: What advice do you have for a customer looking to hire a provider like you?
A: Communication is key, try to explain your vision and have your tracks organised and well labelled.
Q: What's your strongest skill?
A: Empathy, Patience and Determination.
Q: Tell us about your studio setup.
A: My studio consist of a 20 square meters room acoustically designed by Marco Canavese (Scuola APM) to provide the most accurate audio reproduction while monitoring your mixes. This helps me to make the right decisions while working on Mixing and Mastering. I Run an hybrid setup consisting of RME converters, Warm Audio Stereo Bus Compressor, Genelc Monitors, Logic Pro, Ableton Live, Fab Filter plug-ins, Waves, Sound Toys,..
Q: What other musicians or music production professionals inspire you?
A: Eddie Sancho, Joey Raia, Mike Dean, J Dilla, Dr. Dre, DJ Premier, 20Syl, Black Milk, El-P.
Q: What type of music do you usually work on?
A: Hip Hop, Electronic, Trap, Electro pop.
Q: What do you bring to a song?
A: "Care About Sound" is my motto, I love music and I take pride in making it sound at its best while maintaining focus on the artistic vision first intended by the artist. To a song I bring a crisp sound with a balanced low end and detailed High and mid frequencies.
Q: What's your typical work process?
A: Usually after critically listen to the tracks and speak to the client about their vision I address potential tech issues and I ask for a couple of reference tracks as an example of what they would like to achieve sonically with their music.
Q: Describe the most common type of work you do for your clients.
A: My main focus and load of work comes from mixing and mastering music.