Don't imitate, innovate!
Alt-Pop, Electronic, Ambient, Drum 'N Bass, EDM and Electro-Rock
I’m a producer, songwriter and audio engineer in the Washington DC area with over 10 years of experience. I've produced and Mixed 15 album and over 20 singles to date. I can work remotely, or at my private recording studio where I have all the toys and creativity to create original, avant-garde music that stands on its own, but can easily be accessible to the mainstream.
Sorry, I don’t do cookie-cutter or cut and paste music, but if you're looking to create and /or enhance your musical Identity, I'm your secret weapon. contact here, or visit my production website.w
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Interview with Fletcher
Q: What are you working on at the moment?
A: Currently, I'm working on my own musical projects.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: Not yet.
Q: What's the biggest misconception about what you do?
A: Based on "some" peoples preconceptions they think I do Hip hop / trap.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: My Giga, Computer, Bass Guitar, Amp and a generator, of course.
Q: What was your career path? How long have you been doing this?
A: I've been producing independently for the last 10 years, its time to break through by going beyond and working with like-minded individuals.
Q: How would you describe your style?
A: A hybrid of sound. Taking various influences from other genres of music and creating my own category.
Q: Which artist would you like to work with and why?
A: Madonna, because she's an innovator, open minded and it would challenging.
Q: Can you share one music production tip?
A: Be a innovator, not a Imitator. It's o.k. to be influenced, but copying a style shows lack of originality. Strive for that.
Q: What type of music do you usually work on?
A: Electronic Music. I started mainly doing DnB, Jungle, Breakbeat and EDM, but over the years I've done more commercial based Electronic and have dived into more Rock and Folk music.
Q: What's your strongest skill?
A: Arranging! I have the knack of knowing what to place and where, anything from accents to horns. I can created unique songs that could fit in today's market, yet I can also make songs that have a style you've never heard before.
Q: What do you bring to a song?
A: Textures and atmosphere, but mostly I build a style based on the artist. Either we are creating a musical identity or adding to one. Hopefully at the end of the day, we've created something you've heard before. A fan of juxaposition, I enjoy making songs that are lively, even if the subject is dark.
Q: What's your typical work process?
A: I first sketch out the the song by keyboard, then arrange via the DAW. Depending if it's a acoustic/live session, I would program / sequenced, then record to pro-tools, record vocals, then the song is edited and mixed.
Q: Tell us about your studio setup.
A: I have a Pro-tools based private studio running through a classic Control 24 board. Everything is done digitally, except for the mic outboard gear. I have about 20 mics. I have a production suite I use through a DAW system that is linked to pro-tools. I'm starting to use virtual instruments, but I have over 20 modules and keyboards that have a endless supply of sounds. I don't use construction kits, but I do use drum samples on occasion for remixes.
Q: Describe the most common type of work you do for your clients.
A: Electronic music and alt-pop mainly, both mainstream and underground. But I've been working with other artists in the Rock and Folk where they look to add electronic elements to their music.
Q: What other musicians or music production professionals inspire you?
A: Too many. But I would say for melody and structure: Jimmy Jam and Terry Lewis, for Electronic and rhythm inspiration, Roni Size and for Lyrical: David Bowie and Trent Reznor.....just to name a few.
Q: What advice do you have for a customer looking to hire a provider like you?
A: If you're looking to do something that isn't cookie-cutter, I'm the one. If you want to represent yourself as a individual and not just a cog, I can help. Willing to work outside the box and create something that is unique, that stands out in the over saturated world of music.
Q: What questions do you ask prospective clients?
A: Who they are. Where are they from. Where do they want to be. How do you want to be represented musically. Do want to be famous or successful.
Q: What questions do customers most commonly ask you? What's your answer?
A: Can I emulate a certain sound or beat. I usually say I can, but why?
Q: What do you like most about your job?
A: Being able to create with other creative people to make something the world has never heard.
Q: What's your 'promise' to your clients?
A: If you didn't have one before, you will have a defined musical style that's only yours.
Q: Analog or digital and why?
A: Digital. Because it more efficient and has more options at every point in the production chain. Plug ins have become close to reproducing analog.
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: The Random Spike's first album simply called Debut. Released in 2008, it's the most creative and unique album, with some of the best written songs.