Music Producer - Song Writer - Sound Designer Credits: Mickey Shiloh, Yoshi, Atikin,
Alp Allen Giovanni Altiner AKA Secretnoise is an up and coming Los Angeles ASCAP Music Producer, Composer and Sound designer with a wide range of diversity in his style and genre including EDM, Electronica, Hip Hop,Trap, Soundtrack. His music has been published worldwide under various US and European Labels, and has been on various Radio Stations in the US and Canada. An extremely passionate composer who grew up around a musician family, and currently continues to produce a variety of music for various artists in the Industry. Allen is also a veteran Visual FX Art Director for the Feature Film Industry with over fifteen years of experience in Film Production.
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Interview with Secretnoise
Q: Describe the most common type of work you do for your clients.
A: Currently I am working on Hip Hop, Chill Hop and Trap type of production mostly Radio/Commercial style
Q: What other musicians or music production professionals inspire you?
A: I find inspiration in a variety of music styles and musicians, so I listen to everything on a daily basis, including commercial or underground music. I believe it is important to listen to any type of music.
Q: Tell us about your studio setup.
A: I mostly work from my home studio with proper sound set up, and when I work with my clients I rent studio time to listen to the production, and make changes. Some of my clients in Los Angeles will usually meet me in person at the Studio so it can be a collaborative effort since the opinion of my clients are the most important value in my production approach.
Q: What's your typical work process?
A: I usually work on the piano and focus on unique, catchy melodies. Next I will program the drum patterns and start laying additional elements of sounds. I love taking advantage of a creative approach to design unique sounds to create underlying sound bites/vox and elements. Ones I have the intro and Chorus, I usually move over to the verse/break/bridge and finally finish the song/track
Q: What do you bring to a song?
A: It's structure, unique elements, sound particles that form and shape sound design and the harmony where everything works and sounds seamless.
Q: What's your strongest skill?
A: Paying attention to the clients needs, and really focus on what I need to deliver, as well creating catchy tunes and beat production.
Q: What type of music do you usually work on?
A: Currently Hip Hop, Trap and EDM, but I always take a break to compose other styles, which helps me come up with fresh ideas on my next projects.
Q: Can you share one music production tip?
A: Create template files and really spend a lot of time focusing on a workflow that becomes your style & approach. Always try to design new sounds for new music you are creating and stay away from repetitive sounds. earn as much as you can there is so much to add to your knowledge in the Music Industry and be humble.
Q: Which artist would you like to work with and why?
A: Too many to list but I really really enjoy working with new up & coming artists.
Q: How would you describe your style?
A: My style really focuses on what genre I am working on, and my approach is sort of like telling a story and not just a song creation, so it depends on what type of audience I am trying to reach to
Q: What was your career path? How long have you been doing this?
A: I grew up around musician parents and started playing the piano at age nine and never stopped. I've been composing music for the last fifteen years and professionally I've been producing & publishing music for the last five years.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: My laptop, my midi keyboard, my speakers, all the back up install files on my hard drive
Q: What advice do you have for a customer looking to hire a provider like you?
A: Give me as much information as possible and references to what the end result should sound like. Tell me what you are passionate about and why you want to create music, the more I find out about my liens, the more I get excited about the project to create a flavour that become their hit song
Q: What questions do you ask prospective clients?
A: A variety of questions related to their end goal and what they have to provide me with as far as references, ideas and inspiration
Q: What do you like most about your job?
A: Collaborating with other talented individuals and living in the world of sounds
Q: What's your 'promise' to your clients?
A: You will not be disappointed
Q: Analog or digital and why?
A: I would say both have advantages, depends on what the client wants
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: YES, Mickey Shilo is truly amazing, you would be missing out if you don't with her. Her writing skill and voice is truly brilliant !
Q: What are you working on at the moment?
A: I am working on several Hip Hop and Trap songs for several Hip Hop Artists in Los Angeles
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: I've composed a Pop track " The End " back in 2013 with a Canadian Singer Jey Flores and it was a great project and experience that end up playing all over the world on DJ sets