Bringing your music to life!

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: I recently worked on a project for a client in Atlanta that sent over a record by an artist name KROOK. I particularly proud of this project because I sent over 1 mix and they loved it. As the chief mix engineer, I did not have to send over multiple versions.

Q: What are you working on at the moment?

A: Currently I'm working on some mixing and mastering for my son (BWHITE5200) which recently signed a distribution and marketing deal with Hit Makers Distribution and Marketing.

Q: Is there anyone on SoundBetter you know and would recommend to your clients?

A: N/A

Q: Analog or digital and why?

A: Both. They both provide a different sound for different songs. Analog tends to be warmer while digital can sound rigid at times which could be suitable for most hip-hop records.

Q: What's your 'promise' to your clients?

A: I promise my clients I will provide an ear to detail and deliver a quality product at the completion of the project.

Q: What do you like most about your job?

A: I enjoy the challenge of listening to new rough mixes my clients send me. I enjoy coming up with a roadmap to provide a better mix for radio and other broadcast media.

Q: What questions do customers most commonly ask you? What's your answer?

A: "What do you charge for studio time?" This is what's asked often of my service. depending the artist I work with, studio time is typically $45.

Q: What's the biggest misconception about what you do?

A: The biggest misconception of my work is that I'm a DJ. I'm not a DJ!

Q: What questions do you ask prospective clients?

A: My primary question is always, "what is your goal for this project?" I'd like to know what their vision is and learn how I can best deliver what their looking for.

Q: What advice do you have for a customer looking to hire a provider like you?

A: Read between the lines but don't judge the book by it's cover. Some with more experience will offer exactly what a client is looking for. However, there are also are professional with less experience on record/SoundBetter but can provide either same or better experience for less money.

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: My MPC, Microphone, Mac Computer, Mic Preamp, and Studio Monitors (counting those as one).

Q: What was your career path? How long have you been doing this?

A: My career path was to become a rap artist. I really just wanted to be an artist and not worry about the engineering aspects. But I became intrigued in doing my own recording that I began my journey on the engineering side of things. I've been engineering and rapping for almost 20+ years.

Q: How would you describe your style?

A: My style is like water. It's constantly changing and evolving as it moves through different channels and terrain.

Q: Which artist would you like to work with and why?

A: I'd like to work with Pharrell and Q-Tip. I list two because Q-Tip is one of my favorite artists of all time and Pharrell seems to be so diverse in music production and studio performances. These two artist/producers could teach me a lot about the industry and also open a mind to creative writing and production.

Q: Can you share one music production tip?

A: One tip I'd provide is to always create movement in your work. Don't be lazy or complacent with the same redundant/predictable pattern(s) in your work.

Q: What type of music do you usually work on?

A: I typically work with a lot of Hip Hop/Rap artists. But I work with all genres.

Q: What's your strongest skill?

A: MIXING - Attention to detail is one of my greatest attributes. Dissecting a session and finding the strong, weak, and weakest points is just habit for me. When I hear a recording I tend to listen first; identify dissonant qualities of a session or song and implement quality change processes. This could be anything from level/gain staging to EQing. The other SKILL that has no technical relation is music production... I MAKE BEATS!!!

Q: What do you bring to a song?

A: Attention to detail. Every client or artist deserves an engineer or producer with a canning ability to provide detailed feedback regarding their performance or production work. As an artist myself, I bring experience as well. So in essence my clients are just getting an engineer who just pushes buttons, they're getting someone who can really provide feedback from an artist stand-view.

Q: What's your typical work process?

A: 1st; understanding client need. 2nd; understanding how I fit in to bring that need to reality. 3rd; communicate to client the perceived outcome. 4th; more listening to the client. 2nd stage: Fire up Pro Tools or which ever DAW is needed; perform Magic!

Q: Tell us about your studio setup.

A: My studio setup is comprised of professional grade hardware and software. I currently am functioning strictly out-the-box; no consoles. I have 2 mic preamps; 1 digital and the other an analog pre amp; both are by Focusrite. I have two 32'' monitors I recently purchased from LG for visual purposes. I would say my set up is small but extremely powerful and very capable of competing with a million dollar commercial studio.

Q: What other musicians or music production professionals inspire you?

A: Music production by Pharrell, Mantra, Timbaland, Zaytoven are currently on my radar. Music performances by Mystikal, Bruno Mars, Pharrell (again), Pusha T, NOVAMAN | On Da Beat, and James Morrison inspire me to continue making great music and to provide quality services to those in need.

Q: Describe the most common type of work you do for your clients.

A: The most common type of worked I perform is recording, mixing, mastering, and music production.