Audio Engineering is what I'm best at; I'm very passionate and involved with every project I do, trying to extract and highlight the absolute best of the ideas my clients provide.
Adam has studied under various industry professionals, such as Dana Jae Labrecque and George Peterson Jr. He has a trained ear in mixing and mastering in the studio along with live- sound mixing and recording. Adam has worked in both favourable and unfavourable studio and live sound condition which have proven his ability to be adaptable in his field. Adam has a keen understanding of acoustics for recording, mixing and live recording. He uses this knowledge in order to deliver the best sound quality possible for a mix. Adam has put countless hours into working with ProTools and Logic Pro X mixing and mastering projects that he himself recorded on multichannel mixers such as the Trident 88, Avid C24, and now his personal controller of choice: SSL Nucleus 2.
Adam's education and experience have brought him to work in almost every outlet in the sound industry; from Audio Visual services for hotels across the Bay Area to studio production and internships with studios in the same area. Working within this industry has brought Adam to put many physical hours into building out the ideal studio space for his work mixing and mastering: Fogel Sound Productions at Secret Studios in San Francisco, where you can work with him directly.
Adam Fogel | Producer, Audio Engineer
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Interview with Fogel Sound Productions
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: I've been very proud of Pterylas new single: "i don't cry in airports (anymore)." As the leading producer and engineer, It's the most satisfied I've been with an indie-pop release yet.
Q: What are you working on at the moment?
A: A couple of pop tracks for an indie film, some singles with Pteryla, and content management for a couple of new-age piano artists.
Q: Analog or digital and why?
A: For preamps, amps and compressors: Analogue all the way. Nothing so far has been able to completely duplicate the warmth of distortion that analogue compressors, amps and preamps can deliver. As far as almost anything else though, I'd go digital. Technology has come so far in duplicating analogue processors, and even creating better ones (like convolution reverbs)
Q: What's your 'promise' to your clients?
A: I will help you develop, record and release your musical vision to the highest possible quality standard.
Q: What do you like most about your job?
A: When a song comes together.
Q: What questions do customers most commonly ask you? What's your answer?
A: Are you a producer?- Yes, I am, though I don't make hip hop beats primarily. I would rather record and produce what you have created and help your song develop further.
Q: What's the biggest misconception about what you do?
A: Although I can add to a track compositionally, I do not "make beats."
Q: What questions do you ask prospective clients?
A: How much time and money are you willing to spend on your project?
Q: What advice do you have for a customer looking to hire a provider like you?
A: The more of a vision the client has for their sound, the better the process.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Assuming I have all the necessary cabling and power needs: 1. A laptop with appropriate memory parameters, 2. MBox 3 Interface 3. Godin xtSA - Koa Top (Midi Guitar) 4. Heil PR30 5. Roland JUNO-DS88 88-key Synthesizer
Q: What was your career path? How long have you been doing this?
A: I've been a studio engineer for about 3 years now. I put plenty of hours in the class studio working with as many music projects as I could to get the hang of mixing and mastering with different sounds/timbres.
Q: How would you describe your style?
A: More new age and modern with a nostalgic essence.
Q: Which artist would you like to work with and why?
A: Any artist that is willing to work with me as I will them.
Q: Can you share one music production tip?
A: Always reference mix in EVERY medium! From earbuds to car stereos to computer speakers.
Q: What type of music do you usually work on?
A: Mostly Electro-pop and Indie-pop at the moment.
Q: What's your strongest skill?
A: I love mixing. I love finding out new techniques and applying new strategies for a better sounding/ higher quality mix.
Q: What do you bring to a song?
A: I pride myself in being fully enveloped in the artist's vision and do everything I can to dig out the hidden gems of an artist's talent and flair.
Q: What's your typical work process?
A: First and foremost I like to study the sound of the artist(s) themselves and discuss what sort of sound they are aiming for with their project. This changes the way I approach how I'm going to record the Vocals, Instruments and such. Then I go ahead and get the fundamentals recorded, do overdubbing and add any additional flare. Once all the recording is done, I look to embellish the track and send it off to be mastered- or do the mastering myself with plenty of reference-mixing in between.
Q: Tell us about your studio setup.
A: I'm a remote engineer. In order to record and produce, I've done everything from recording in artist's home setups to renting studios to record an album/EP.
Q: What other musicians or music production professionals inspire you?
A: Some Producers that inspire me are Dave Pensado, Chris Lord-Alge, Bob Ludwig, Dr Dre,
Q: Describe the most common type of work you do for your clients.
A: Recording, Overdubbing, Mixing, and Mastering