Serving up hooks you need. On pitch, with speed.
****side effects may include: indomitable ear worms
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Interview with Alex Purdy
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: I'm super proud of my song FESTIVAL (feat. Johnny Long). He is an astoundingly incredible and experienced saxophonist - having toured internationally as the tenor saxophonist in the horn section for the legendary King of Soul and R&B Wilson Pickett, and the Midnight Movers. (You should see his full resume). I feel so blessed to have gotten to work with him...and that he came for Thanksgiving! My role in this song included: producing the song, writing the lyrics, singing, then mixing and mastering everything except the sax and vocals. The incredible, Scotty, at Omega Recording Studios recorded, mixed and mastered the sax and my vocals.
Q: What are you working on at the moment?
A: A punk-rock, tribal, Disney-inspired ditty with my best friend.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: YES. Orla Conway. She's a genius producer, vocalist and songwriter.
Q: Analog or digital and why?
A: Digital because it lets me collaborate with the world!
Q: What's your 'promise' to your clients?
A: I promise to keep my word, not take anything personally, not assume what you want, and always give you my best.
Q: What do you like most about your job?
A: Getting to play like a kid and get out of my comfort zone!
Q: What questions do customers most commonly ask you? What's your answer?
A: Do you think this song is good enough? I think what really matters is what you think of the song. You believing in your music is the only way forward.
Q: What's the biggest misconception about what you do?
A: That making kickass music is "hard." It's the reason I want to get up!
Q: What questions do you ask prospective clients?
A: How do you want listeners to feel after listening to your song? What's your budget?
Q: What advice do you have for a customer looking to hire a provider like you?
A: "There's one guarantee, you'll never be bored with me." To quote my best friend, Orla.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: 1. My surfboard ;) (for writing melodies on the waves of course) 2. AT2035 3. Apogee Duet 4. TC Helicon Voicelive touch 5. My beloved Macbook Pro
Q: What was your career path? How long have you been doing this?
A: In 2016, I graduated from Newhouse at Syracuse University...studied PR and took adderall. I stopped listening to music for 6 months during that time until a friend sent me Jon Bellion's song Jim Morrison. That song reminded me of who I was before the adderall and inspired me to quit. I decided to dive into watching tons of Logic Pro X tutorials and sneaking into music lectures at SU's Bandier program. Since then I've been producing music.
Q: How would you describe your style?
A: My style is the same as my Way Huge Russian Pickle FUZZ pedal: A custom job, one of a kind.
Q: Which artist would you like to work with and why?
A: The fellow female alpha, Dua Lipa. She's a firecracker!
Q: Can you share one music production tip?
A: Carve each track's frequency until each Hz is spread out like an elegant Charcuterie platter.
Q: What type of music do you usually work on?
A: Upbeat, funky, empowering, get-up-and-dance tracks! I'm here to inspire people into their power.
Q: What's your strongest skill?
A: My ability to create from a place of devotion and positivity.
Q: What do you bring to a song?
A: My whole self.
Q: What's your typical work process?
A: I don't believe in waiting to "fix it in the mix." I'm here to nail it while phantom power is still pumping.
Q: Tell us about your studio setup.
A: I use Logic Pro X, a Scarlet Focusrite 2i2, JBL speakers, Soundtoys plugins, and Ozone mastering software. And of course my little hot pink troll to keep me company.
Q: What other musicians or music production professionals inspire you?
A: Jon Bellion is a huge inspiration. I love his intense involvement in every part of the process - being able to rap, sing, write, produce and engineer is what it's all about!
Q: Describe the most common type of work you do for your clients.
A: First, I'll connect with them and really get a sense for what they're going for in the track. I want to make sure I bring their vision forward. That's number 1. Then, I'll come up with the lyrics and melody, record it into Logic Pro X and send over the product. I'm always happy to make changes and want to make sure the vocal is performed in the way the client intended. So, I'll make any necessary changes and send over the final.