Multi-Platinum Producer from London, UK. Currently signed with Generation Smash (Smash The House - https://www.smashthehouse.com/ )
I am a music producer, DJ, and a voting member of the Recording Academy (GRAMMYs), signed to Smash The House label Generation Smash. My beats/songs have been featured in releases by SONY Music, Sean Kingston, LL Cool J, Alkaline, Famous Dex, Lil Tjay, Neja, Ridgewalkers, and many more.
My remixes have reached over 2.45 million videos on TikTok for a total of more than 1.5 billion views. My music has been featured in more than 5000 TV and Radio ads, and fashion runaways by D&G, Ralph Lauren, Louis Vuitton, and GAP.
I am currently working with several independent European and US-based labels and as an independent producer for up-and-coming singers and songwriters.
Radio Airplay: United States USA: KEXP, KUNM, WIOQ, WWYL [Wild 104.1], KXCI, KGLT. Ujima 98 FM (UK), WWYL [Wild 104.1], Capital FM UK, Capital Dance UK, Capital FM (Edinburgh), Best Radio (Israel), 2BR Radio (UK), FM O DIA (Brazil), XHZM-FM [Ultra 92.5 FM] (Mexico), Joy 94.9 FM (Australia), Blink 102 FM (Brazil).
Tell me about your project and how I can help, through the 'Contact' button above.
1 ReviewsEndorse Coke Beats
Interview with Coke Beats
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: I enjoyed working on the song "Overseas", particularly because of the pre-production and production process. We had Alkaline cutting vocals in Jamaica, Serena Rigacci in Milan, Italy, and finally Famous Dex doing his magic while visiting the UK. It was truly an international collaboration, so many talented people involved in the project. I love to work with international teams with diverse backgrounds.
Q: What's your 'promise' to your clients?
A: I will do my best to bring any demo to a fully finished song, ready to be played on any medium and enjoyed by audiences around the world.
Q: What questions do customers most commonly ask you? What's your answer?
A: Q. What do I need to start working on a song with you? A. Anything is ok, it could be a phone recording or a raw demo on a laptop, as long as the foundation of the song is there.
Q: What advice do you have for a customer looking to hire a provider like you?
A: Have a clear idea of what direction you want to go, and at the same time be open to working together and collaborating.
Q: What are you working on at the moment?
A: I have recently signed a deal with Smash The House label Generation Smash. I am super excited to see how people will react to my first release with them, and I will be planning to work on my 2024 EP sometime at the end of 2023.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: Yes, Electra Lovelle! She is a fantastic singer and songwriter based in Atlanta, GA.
Q: Analog or digital and why?
A: Both. It really depends on the song, artist, and artistic direction. There is beauty in both formats.
Q: What do you like most about your job?
A: Being able to work with talented and inspiring people.
Q: What's the biggest misconception about what you do?
A: That what I do is easy to do. Being a multi-genre music producer requires being a musician, sound engineer and most of all, a very good listener!
Q: What questions do you ask prospective clients?
A: What is their timeline and what sound/references do they have.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Assuming there is no electricity or internet, I will definitely bring my guitar, a box full of new strings, lots of music sheets, and a never-ending pencil.
Q: What was your career path? How long have you been doing this?
A: I have been working in the music industry for more than two decades. I started as a session player and DJ, touring across Europe and Asia. Then I moved to Boston, MA to study performance and music production at Berklee College of Music and since then I have been busy producing artists around the globe.
Q: How would you describe your style?
A: I love to create a space where the artist can be free to create. I believe in freedom of expression and music that can touch the listeners in a unique and powerful way.
Q: Which artist would you like to work with and why?
A: Diplo (eclectic tastes), Max Martin (pop songwriting magic), and definitely Rick Rubin (the guru!).
Q: Can you share one music production tip?
A: Be yourself, always.
Q: What type of music do you usually work on?
A: Pop, Hip Hop, EDM.
Q: What's your strongest skill?
A: Bring the best out of an artist without forcing it.
Q: What do you bring to a song?
A: My 20+ years of experience producing music for singers/songwriters and writing music for TV and film productions.
Q: What's your typical work process?
A: I love to develop a song from scratch or start from a demo/beat, and then capture that magic feeling when there is complete freedom in the process of creation, The muse may strike at any time.
Q: Tell us about your studio setup.
A: Pro Tools Ultimate, Avid S3 desk, Reaper DAW, Steven Slate Audio VSX, Yamaha HS 7. Korg MS-20, Behringer Neutron, Moog Sub Phatty Analog Synthesizer, MPC 2000xl, Roland SP 404sx. Fender American Stratocaster Standard, Gretch g5120, Westone fretless bass, German upright bass, Cordoba classical guitar, Yamaha drum kit, Alesis Drum Pad, Vox AC30, TR 808, U-Bass.
Q: What other musicians or music production professionals inspire you?
A: Max Martin, Mark Ronson, Quincy Jones, Diplo, Skrillex, David Guetta, Moby.
Q: Describe the most common type of work you do for your clients.
A: Songwriting, artist development, music production, and A&R.