Producer, Songwriter, Topliner

Q: What's your typical work process?

A: I usually tend to throw a lot of ideas on the plate as fast as possible. My work is based around the things that i feel at a certain time, so it's important for me to take advantage of that. I personally think that it's easier to remove elements than to add, so my work always starts out with tons of ideas but ends up being compromised a much as possible, to the point where it can stand on its own with as few elements as possible. Minimalism is a focalpoint in my work.

Q: Tell us about your studio setup.

A: My studio setup is put together by few, but quality-rich products. I've never worked with analog gear and I haven't reached a point yet, where I've find it necessary. A quick overview: Yamaha HS7 Monitors, Novation Launchkey 49, Maschine Mikro, Steinberg CI 2 Audio Interface, Beyerdynamic DT 770 Pro 250OHM Headphones, Mac Pro + Macbook Pro

Q: What do you bring to a song?

A: I bring a nerve - and this nerve varies a lot. It's all about the song, and when i'm sent a song, I am all about the song. I pour my thoughts and feelings into a song until i can feel that my abilities have been used to their full potential.

Q: What other musicians or music production professionals inspire you?

A: People who aren't afraid of using bold sounds, things never heard before, sudden breaks, new words, creative melodies and exciting harmonies. People who aren't afraid to spice things up by having an untraditional approach to their creative work.

Q: Describe the most common type of work you do for your clients.

A: It all depends on the work that I am set to do. As a producer I focus on creating the best product out of the material that I've been sent. The productions are based on where i sense the track is going, but I do go back and forth with my clients to make sure that both parties are happy and that the final product has not been tackled with compromise.

Q: What advice do you have for a customer looking to hire a provider like you?

A: Try something unusual: Something that wasn't the first thing that came to mind. I find that it's when songs are put in a genre or a style of production which they were not thought out to be in at first, is where they are strongest. Wrote a ballad on guitar? Find a drum and bass producer! Made a sick riff? Find a beatmaker and sample the shit out of that riff! It's all about the approach.

Q: Which artist would you like to work with and why?

A: I definetly have a couple of heroes that it would be an honor to work with. 1. Pharrell Williams - His productions are so vivid and he is one of the reasons that i started producing. His approach to production and songwriting is so inspiring. 2. Theophilus London - His coolness is vital. I think that more artist should work on their cool haha. His minimalism and aesthetics just shine through his lyrics and songs, which has had me in love since day one. 3. Rufus Wainwright - His voice and style of writing is out of this world. I really can't describe it more thorough; he's just amazing

Q: Can you share one music production tip?

A: It might sound simple and unserious, but: Produce as if you where a child playing. I can't underline and highlight this enough! Use your childish approach and inquisitiveness when you're producing. "What if i add this filter to this sound?" - "This chords sounds exciting, but isn't in the scale - Let's use it anyway" are both great example on how I've moved me the most as a producer and at the same time had great amount of fun while doing it.

Q: What type of music do you usually work on?

A: I usually work on hip hop. My love of music and my career all started from that. The amount of hip hop projects on my computer is amazing in some way, but I still end up making more. With that said, I don't really have any boundaries when it comes to genre. If I feel that i can improve a song, then I do my best to do so. I'll be honest about it if people send me a track. It would be a shame if a song doesn't reach its full potential because of me.

Q: What's your strongest skill?

A: Untraditional thinking. I admit that i like pop and enjoy creating it; I just like it to be a little more out of the box than usual.