Singer / Composer / Producer

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: My Laptop, Headphones, a decent USB condenser Mic, a solar panel kit that powers up everything. Can't believe I just need these 4 !

Q: What are you working on at the moment?

A: Currently working on exciting original productions under mQube Records, and a constant flow of client projects.

Q: Analog or digital and why?

A: Analog and digital merges seamlessly in the world today. That's the way of the future. Though I love both, my preferred style is digital.

Q: What's your 'promise' to your clients?

A: I won't just leave you satisfied or delighted - Together we will create Magic!

Q: What do you like most about your job?

A: Being able to work in a constant flow - boundless energy, along with a constant feeling of doing something exciting and impactful to the world, always keeps me going.

Q: What questions do customers most commonly ask you? What's your answer?

A: Q. How much do you charge? A. Well, that's totally a question in the thin air. A lot of factors contribute to the budget. You really need to open all cards before fixating on price. The other way around is starting with your minimum budget, and then working your way upwards by adding features / specifications you need. Q. When should we hire you? A. Ideally, at the conception stage. But latest, before you go into production. Having a music director / producer any later is bound to have limitations in final outcomes. Q. Can you do revenue sharing deal instead of upfront payment? A. Are you an established name already? Sure then! Are you an emerging artist? Let's discuss a split scenario.

Q: What's the biggest misconception about what you do?

A: Biggest misconception that directors and clients often have is that they need only the best studio and gears to produce the music they wish to, but in fact, one can outperform even the established maestros with just a basic setup and a few right tools. What matters is experience, versatility and alignment of visions.

Q: What questions do you ask prospective clients?

A: What's your vision for your project? Does it align with the kind of music and artist you're looking for? How does your timeline look? Do you prefer a 100% Work-For-Hire contract or a flexible revenue split collaboration?

Q: What advice do you have for a customer looking to hire a provider like you?

A: Always make sure that a music producer is good at sound designing, as its a key feature missing in most producers who rely largely on sample and preset libraries. That way he/she will end up making your project unique. Also, for background music and soundtracks, look out for more versatile musicians who love making experimental music too, as you really need to stand out in scores for films.

Q: What was your career path? How long have you been doing this?

A: Can't believe its been over 15 years. Started off just as a hobby in 2005, messing around Fruity Loops! Learnt through peer review community SectionZ, which I later handled as admin, and organized Summer Electronic Music Games in 2009, bringing in industry players to give away prizes in form of VSTs and more. Worked on client projects, formed bands but always came back to being myself, making my own stuff, got a chance to work in first movie in 2011-12, and then the journey has never stopped.

Q: How would you describe your style?

A: My music often is Lauv meets Daft Punk, with a heavy dose of Green Day / Linkin Park's lyrical and vocal energy.

Q: Which artist would you like to work with and why?

A: Lauv, Daft Punk - I absolutely adore the freshness lauv brings in his music. And Daft Punk are legends, everything they touch turns to gold.

Q: Can you share one music production tip?

A: Dig into the sound of your song to the minutest level possible. Control it at the smallest level. And its possible only when you're in flow. So - BE IN FLOW. That's the advice I would like to give. That's the best way to control the final / bigger outcome in any production project.

Q: What type of music do you usually work on?

A: I love working on everything electronic - pop, electro pop, rap, hip-hop, trap, ambient, EDM, electro rock, experimental, soundtracks and more. I literally know no boundaries when it comes to the kind of music I love to make.

Q: What's your strongest skill?

A: Production is my thing. I love to materialize even the most difficult sounds and the most other-worldly experiences. I love to experiment without boundaries, and then make it align with the project in a perfect harmony. Sometimes, I end up adding more insights and value than what client came expecting from me.

Q: What do you bring to a song?

A: I first ideate, brainstorm and visualize with clients the final experience they want from their project. I write / compose, produce and arrange demo songs, and record demo vocals where needed. I also produce, mix and master the final renders.

Q: What's your typical work process?

A: I begin with the story. I want to feel it first. The imagination brings me to the zone where I get absolved in the dream-world being crafted by my clients, and then start working on my auralization of the same. After a few rough idea sketches / demos, I decide with clients which one sounds remotely better, and then bring them the 80% version. This can last from a few days to weeks, depending on size and scope of the project. Only when both clients and I are delighted with results, we move on to next stage - the final recording, mixing and mastering - which takes a week or two. If clients demand, I help them release music through my label mQube Records too.

Q: Tell us about your studio setup.

A: I have a home studio which works as my main place, where I can provide my clients a comfortable zone without hourly payments. We hire the best in town studios where we feel the need to, which differs from project to project.

Q: What other musicians or music production professionals inspire you?

A: I am highly inspired by Sunny MR, a maestro from Bollywood and a close friend. I also get inspired from Hans Zimmer, Savant, Lauv and Daft Punk a lot.

Q: Describe the most common type of work you do for your clients.

A: My clients love the way I listen and feel their story first, and make them refeel the same through music I create just for them. There's a perfect alignment of their vision of story and my vision for music, which makes them come back to me for new projects.