Tell us about your studio setup.
I do majority of my work on my late model MacBook Pro. I have a Mbox 3 with Pro Tools. I do most of my production in Protools using virtual instruments unless a song calls for live instrumentation, I'll outsource if I need to. I also own FL Studio, and Reason just in case I want to use the sounds that come from them. I do most of my mixing in ProTools as well. I use Waves Mercury Bundle which has 100's of different plugins to achieve high quality mixes. I sometimes use Izoptope Ozone 6 Advanced to mix vocals. Everything gives a different color, so I try to have all of the latest software for production and engineering.
Tell us about a project you worked on you are especially proud of and why. What was your role?
I'm most proud of the work I did on a 2 Live Crew project. My role was beatmaker, co-producer, and assistant engineer. I'm so proud of it because even though I didn't executive produce it, I played a big part in the overall sound of the project. Not only that, I got to work with a legendary group from my area. I still have a great relationship with those guys, which made me proud to be a part of that process. The executive producer also played a BIG part in my progression as a producer/engineer. He has around 10 platinum and gold records, so for him to approve of my work, and give me pointers to improve my sound, man that was super cool!
What are you working on at the moment?
I am currently producing, mixing and mastering tracks for clients from California, Miami, New York, all over! I'm just making music and having fun doing it.
Analog or digital and why?
I really have no preference. Whichever works for the project I have in front of me at the moment, I'm going that route.
What's your 'promise' to your clients?
I promise to go the extra mile to make sure your music is the way you want it, and to the highest possible quality it could be.
What do you like most about your job?
The ability to be creative when it comes to a client's music and most of all client satisfaction.
What questions do customers most commonly ask you? What's your answer?
How long have you been making music? 10-20 years in total. How long will it take for you to finish my work? 3-5 business days, depending on how many songs I have to do for you. What do you think of my song? I tell the honest truth if its good or bad.
What's the biggest misconception about what you do?
That it an easy 1-2-3 step process. Trust me, it's not.
What questions do you ask prospective clients?
What DAW do you use to record? Did you produce the instrumental and do you have the stems? When you wrote the song you need a beat for, what was your vision? What emotion do you want to evoke with this record? What do you look for in a producer or engineer?
What advice do you have for a customer looking to hire a provider like you?
Make sure you know exactly what you need and want done, most importantly make sure that person can deliver those needs. Are you willing to trust that producer's experience/judgment when it comes to your songs?
If you were on a desert island and could take just 5 pieces of gear, what would they be?
MacBook Pro, MPC 4000, 2tb Hard drive, Keystation Mini 32 Key, and my Sennheiser 380 Pro headphones.
What was your career path? How long have you been doing this?
I've been involved in music since I was 9 years old. I wrote my first ever song at 9 (I still have it too, lol). I dabbled in being a performing artist for maybe 8 years, until I couldn't get production anymore. I took the initiative to learn production and I eventually left the whole artist thing behind. I attended Full Sail University for a while. I have a total of maybe 10-20 years in the field of music. Ranging from writing songs, to writing hooks, performing at shows, producing full projects for local artists, tried to be a DJ, got into engineering once I started at Full Sail.
How would you describe your style?
Refreshing and Creative
Which artist would you like to work with and why?
T-Pain. He is an amazing songwriter and producer. He's so creative and edgy at times, I think we'd make some great music together.
Can you share one music production tip?
Garbage in, garbage out. If you don't get recording takes, or use high quality sounds when crafting songs, the probability of the quality suffering will be very high. Take your time! No need to rush anything, quality takes time.
What type of music do you usually work on?
Hip hop, R&B, Pop, Instrumental.
What's your strongest skill?
I listen very well. To clients instructions, to reference tracks, to rough drafts. I'm very good at listening.
What do you bring to a song?
Energy, creativity, a few years of experience in different fields of music. I used to be an artist for quite a few years, I hang around Dj's and Radio Programmers. Just experience as a student and fan of all types of music.
What other musicians or music production professionals inspire you?
T-Pain, Pharrell Williams, Dave Pensado, Derek Ali, Ken Lewis, Zaytoven. Most of the clients I've gotten the opportunity to work with have inspired me as well. I've ran into some very very talented people.
Describe the most common type of work you do for your clients.
Produce original music, Mix and master songs, Edit and clean up vocals for vocalists.