I am specialized in mastering popular music for digital outlets, such as Spotify, Youtube, Appel Music, Tidal etc. The demands for different streaming services in terms of loudness and dynamics can differ and are constantly changing these days. I´ll make sure your tracks sound loud and fat without sacrificing any sound quality.
You´ll get state of the art services at a reasonable price level.
Working as audio engineer since 2007 I gained experience in multiple fields such as mastering, mixing, recording, sound design, programming, editing and producing.
In the past 5 years I fell in love with mastering, giving music so much with such discreet treatment is extremely fascinating. I still do mixing and producing but my focus became mastering and coaching.
Most of my clients these days are doing Hip Hop, EDM, Trap, Wave or something in between, but I am also very experienced with Pop and Rock music.
Lately I am also doing one on one coaching for musicians and producers.
Goals can reach from learning basic tech skills to advanced production techniques depending on the clients needs. It is possible to book online sessions and also real life studio sessions here in Vienna.
Get 50% off your first coaching session booking on sound better, including a free preliminary talk!
Send me an email through 'Contact' button above and I'll get back to you asap.
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Interview with Alexander Hwesta
Q: What are you working on at the moment?
A: Just did a master for an austrian rapper. Finished my own bands EP, and about to start mastering an EP for a rapper from Budapest. Also started Coaching a promising bed room producer from Vienna.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: Jonas Petersen, I know him from back in the day in Austria, he lives in LA now and is a Genius when it comes to anything related to orchestras and classic music. No matter if programming, recording and/or mixing those!
Q: Analog or digital and why?
A: 90% digital because the plugins just sound great these days, and total recall and jumping back and forth between projects in an unbeatable feature in today's music business.
Q: What's your 'promise' to your clients?
A: I will focus 100% percent on your needs and your product to help make it as great as possible without forcing my taste or ego upon.
Q: What do you like most about your job?
A: Getting to listen to new music before its released :P Just kidding, each master is a new challenge, a new creative way to embrace a track for what it is. But the best is the smile on my clients face as they are listening to their new master for the first time. In coaching I love to be able to address the needs/weak spots directly, hands on together with the client. It just saves so much time an energy to improve their productions and therefore makes them and me really happy.
Q: What advice do you have for a customer looking to hire a provider like you?
A: For Mastering, choose engineers from young/new to as experienced and known as is affordable for you, let´s say 5-10 engineers that fit your style/genre of music and outlet (streaming, cd, vinyl). Then try to get as much free test masters as possible. For the more famous engineers you probably will have to pay. Do this once with one song that represents you the most and the chance to find "your" go to Mastering guy is pretty good I´d say, and you´ll get a good overview what the market really has to offer to you.
Q: What was your career path? How long have you been doing this?
A: I am doing engineering since 2007, I started out in clubs, I did lots of recording and mixing before I focused on mastering around 2013/2014. In 2020 I started coaching production and engineering.
Q: What type of music do you usually work on?
A: In the past 5 yeas mostly Hip Hop, EDM, Trap, Wave and stuff like that. But also lots of Rock and Pop music. Every genre has its specialties and can be great fun to work with.
Q: What's your strongest skill?
A: I am really ambitious and stubborn when it comes to producing a great product/experience while still having great fun on every master,mix or coaching I am doing.
Q: What's your typical work process?
A: Communication with client so I get some vision and backround info // DAW setup // Checking out the material and coming up with a vision whats most important and where it has to go // Adding lots of love through my gear // Finishing touches and revision with client
Q: Tell us about your studio setup.
A: Hybrid, mixing analog outboard with working in the box on a mac pro with Cubase/Pro Tools/Ableton. I love analog preamps, eq´s and compression (fav. styles 1073 and 1176), but since all the digital stuff has gotten so good I usually use it for recording only. Mastering and mixing I do 99% digital I´d say.
Q: Describe the most common type of work you do for your clients.
A: Mastering for digital streaming services, making sure your music sounds great on all the different outlets. Coaching musicians/producers from basic tech skills to advanced production/engineering techniques.
Q: What questions do customers most commonly ask you? What's your answer?
A: I am getting a lot of: what makes a good mastering? I‘d say in same level a/b comparison there should be kind of an wow effect, but if you listen to the master only you shouldn‘t be able to pin point the changes.
Q: What's the biggest misconception about what you do?
A: Mastering Engineers only make your records louder using limiters, so I can use one of this online auto mastering tools and/or just my own limiter because it´s faster and cheaper.
Q: What questions do you ask prospective clients?
A: There are no spesific questions, it allways depends on the artist and song. But of course there are basics that need to be figured out every time. Who is the artist/Producer? Whats the vision for the final product in terms of style, loudness and dynamics. What medium is going to be used? (streaming, cd, vinyl) Whats the deadline?
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Macbook, Event Opal, Slate VSR8, Keyboard and Shure SM7.
Q: How would you describe your style?
A: My style is to integrate in the Vision of the artist/producer and try to give it some extra goose bumps and energy towards that direction.
Q: Which artist would you like to work with and why?
A: I´d love to do a master for Nine Inch Nails since Trent Reznor is the "Hero" of my misled youth :)
Q: Can you share one music production tip?
A: Choosing one is hard :) Two Limiter L1 Mastering/Masterbus Trick: Use two Limiters back to back, the first being the one you make the real gainstaging with, as sceond one use the L1 and just add one more db with that, you willl be suprised how much clarity you´ll get.
Q: What do you bring to a song?
A: It really depends on the task I´m hired for. In mastering I´d say a finishing shiny touch resulting in a loud (enough), fat and dynamically fit product thats going to sound competitive and great on all the digital outlets.
Q: What other musicians or music production professionals inspire you?
A: Andrew Scheps, Dave Pensado, Alan Moulder, Flood, Rick Rubin, Trent Reznor, Martin Scheer