We are an international roster of songwriters, producers and creatives, deeply rooted in the culture of latin music. Somos un equipo internacional de compositores, productores y creativos profundamente arraigados en la cultura de la música latina.
Our incredibly talented team of musicians, songwriters, and producers have charted on the billboard charts, won a few awards, and are currently some of the trendsetting creators in the industry.
We specialize in music production, songwriting, and executive production.
Shifted Culture is also an independent music services company based in Orlando, Florida, home to a record label, music publisher and creative studio.
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Interview with Shifted Culture
Q: Describe the most common type of work you do for your clients.
A: Songwriting, music production, mixing, engineering, mastering, distribution, marketing
Q: What other musicians or music production professionals inspire you?
A: Emile Haynie, Mike Dean, Tainy, Frank Dukes, Derek Ali, LunyTunes
Q: Tell us about your studio setup.
A: Our studio uses a hybrid workflow. We are primarily in the box but utilize outboard gear for mixing and mastering services.
Q: What's your typical work process?
A: Our work process is very holistic and open to feedback/suggestions to deliver the highest quality product possible.
Q: What do you bring to a song?
A: We bring a forward thinking and dynamic energy combined with our years of experience to craft amazing songs.
Q: What's your strongest skill?
A: Our strongest skill is advocating simplicity to bring out the best of any client or their work.
Q: What type of music do you usually work on?
A: We typically work within the Latin Genres but are not tied to a specific sound. We also specialize in hip hop, r&b, and pop styles.
Q: Can you share one music production tip?
A: Less is more. Shift your mindset towards bringing the best out of what you are working with, try to use subtractive methods to bring the best out of your mix or production before applying any additive methods to add character or harmonics.
Q: Which artist would you like to work with and why?
A: Artists that are not bound to commercial barriers. Frank Ocean, The Weeknd, Kendrick Lamar, J Balvin, Daddy Yankee, Cultura Profetica
Q: How would you describe your style?
A: latin infused with hip hop, r&b, pop styles, alternative, indie.
Q: What was your career path? How long have you been doing this?
A: Over 10 years of experience in everything from the recording studio to the live environment.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Laptop, audio interface, microphone, synth, sampler.
Q: What advice do you have for a customer looking to hire a provider like you?
A: Patience is truly a virtue.
Q: What questions do you ask prospective clients?
A: What their vision is, long-term goals, and output.
Q: What's the biggest misconception about what you do?
A: That it's not a true career path.
Q: What questions do customers most commonly ask you? What's your answer?
A: What the turnaround time is. As soon as they need it.
Q: What do you like most about your job?
A: The fulfillment it provides.
Q: What's your 'promise' to your clients?
A: High quality work, a passionate and cautious approach to their vision.
Q: Analog or digital and why?
A: Hybrid! best of both worlds!
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: Not at this time.
Q: What are you working on at the moment?
A: A new album, client releases through our label, and multiple production services for clients all around the world.