Producer | Composer

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: One project I’m especially proud of is "Guerra E Pace," which went platinum in Italy this year. Being part of a song that resonates with so many people is incredibly rewarding, and it showcases the power of collaboration in music. Another project that holds a special place in my heart is "Emotional Piano Instrumental In E Minor." This track went viral on TikTok, generating an astonishing 18 billion streams across all platforms. It’s amazing to see how music can connect with audiences on such a large scale, and I'm thrilled to have created a piece that resonates emotionally with so many listeners. In both projects, I contributed as a songwriter and producer, helping shape the sound and bringing the artistic vision to life.

Q: Is there anyone on SoundBetter you know and would recommend to your clients?

A: I don't personally know anyone on SoundBetter, but I encourage clients to explore the platform's diverse talent pool. Many artists and producers showcase their unique skills and styles, and the reviews and portfolios can provide valuable insights into their work. When choosing someone to collaborate with, I recommend looking for providers whose style aligns with your vision and checking their previous work to ensure they can deliver what you’re looking for. It’s a great place to find the right fit for your project!

Q: Analog or digital and why?

A: I appreciate the strengths of both analog and digital, but if I had to choose, I lean towards digital for its versatility and efficiency. Digital production allows for precise editing, an extensive range of plugins, and the ability to work seamlessly across different devices and platforms. This flexibility enables me to experiment with various sounds and styles without the limitations often found in analog setups. That said, I still love incorporating analog elements into my work whenever possible. There’s a warmth and character to analog equipment that can add a unique depth to recordings. Ultimately, I believe in using the best of both worlds, blending the reliability of digital with the rich textures of analog to create the most compelling music possible.

Q: What's your 'promise' to your clients?

A: My promise to my clients is to deliver high-quality music that truly reflects your vision and artistry. I am committed to fostering a collaborative environment where your ideas are valued and explored. Throughout the entire production process, I will communicate openly and keep you informed, ensuring that you feel involved and confident in the project. I strive to bring out the best in every song by utilizing my skills, experience, and a wide range of tools to create a polished final product. Your satisfaction is my top priority, and I will work tirelessly to ensure that the music we create together resonates with you and your audience.

Q: What do you like most about your job?

A: What I love most about my job is the creative collaboration with artists and musicians. Being able to take someone's vision and transform it into a fully realized piece of music is incredibly rewarding. I enjoy the process of experimenting with different sounds and instruments, and the thrill of discovering new ideas together. Additionally, the constant learning and growth in this industry keep me motivated. Each project brings unique challenges and opportunities, allowing me to expand my skills and explore new genres. Ultimately, the ability to make a positive impact on someone's music journey and connect with listeners through our work is what makes my job truly fulfilling.

Q: What questions do customers most commonly ask you? What's your answer?

A: What’s your process for producing a track? My process typically starts with a conversation to understand your vision and goals for the song. From there, I collaborate on songwriting and arrangement, record the necessary elements, and finally focus on mixing and mastering to ensure the track sounds polished and professional. How long does it take to complete a project? The timeline can vary based on the complexity of the project and your specific needs. Generally, I aim to provide a first draft within a few weeks, but I’ll keep you updated throughout the process to ensure we meet your deadlines. What genres do you specialize in? I specialize in a variety of genres, including pop, folk, indie, and more. My goal is to create music that resonates with your style and vision, regardless of the genre. Do you offer revisions? Yes! I believe in collaboration, so I encourage feedback and offer revisions to ensure the final product meets your expectations. What equipment and software do you use? I work with a powerful Mac Studio, an Apollo Twin Universal Audio interface, and a range of high-quality microphones and instruments. I also use Logic Pro X, alongside thousands of pounds worth of plugins and virtual instruments, to bring your music to life. How do you handle licensing and royalties? I ensure that all licensing agreements are clear and transparent. If we collaborate on an original track, we can discuss royalty splits and ensure that both parties are protected.

Q: What's the biggest misconception about what you do?

A: One of the biggest misconceptions about music production is that it’s solely about technical skills and equipment. While having the right gear is important, the heart of music production lies in creativity, collaboration, and emotional connection. Many people think producers just sit behind a computer and manipulate sounds, but the process involves understanding the artist’s vision, enhancing their ideas, and crafting a unique sonic experience. It’s about guiding the creative process, making artistic decisions, and working closely with musicians to bring their songs to life. Ultimately, successful music production is a blend of art and technology, where fostering a supportive environment is just as crucial as the technical aspects.

Q: What questions do you ask prospective clients?

A: What is your vision for this project? Understanding your goals and artistic direction helps me align my approach with your vision. What is your preferred musical style or genre? This allows me to tailor my production techniques and instrumentation to fit your sound. Do you have any reference tracks? Reference tracks can provide insight into the vibe and sound you're aiming for, making collaboration more effective. What is your timeline for this project? Knowing your deadlines helps me manage my schedule and ensure timely delivery of your music. What is your budget for this project? Understanding your budget allows us to discuss options that meet your needs while maintaining quality. How involved do you want to be in the production process? Clarifying your level of involvement ensures we’re on the same page regarding collaboration and decision-making. Do you have any specific ideas or elements you want to include in the music? This helps me capture your unique sound and vision. By asking these questions, I aim to create a collaborative environment that fosters creativity and leads to a successful project.

Q: What advice do you have for a customer looking to hire a provider like you?

A: When hiring a music producer, look for someone whose style resonates with your vision. Take the time to review their past work, listen to their productions, and ensure their musical approach aligns with what you want to achieve. Communication is key—be clear about your goals, inspirations, and any specific ideas you have for your project. Additionally, don't hesitate to ask questions about their process, experience, and how they collaborate with artists. A good producer will not only bring technical skills but also be a creative partner who can enhance your ideas and help you realize your musical vision. Ultimately, finding someone you feel comfortable working with will lead to a more enjoyable and productive collaboration.

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: Acoustic Guitar: A versatile instrument for songwriting and self-expression, perfect for creating music in a serene setting. Portable Recording Device: Essential for capturing ideas and sounds from the environment, allowing me to document my musical journey. Ukulele: Lightweight and easy to play, the ukulele would provide a fun and uplifting way to create music and stay entertained. Solar-Powered Charger: To keep my recording device and any other gear charged, ensuring I can continue creating music and documenting my experiences. Multi-Tool: Practical for various tasks, from making shelter to preparing food, a multi-tool would be invaluable for survival.

Q: What was your career path? How long have you been doing this?

A: I have been doing this for most of my life! I started playing guitar at the age of 8, driven by a lifelong passion for music and the desire to make a living from it. My journey took a pivotal turn when I left school at 16 to study music at the Institute of Contemporary Music Performance (ICMP) in London. There, I completed a higher diploma followed by a degree, dedicating four years to honing my craft. At 14, I founded a YouTube channel where I uploaded backing tracks for singers and jammers. This venture not only allowed me to share my love for music but also evolved into a successful business. I began licensing my music to artists, producing custom tracks, and monetizing my videos, which significantly contributed to my career. As a multi-instrumentalist, producer, writer, and performer, I quickly found commercial success as a session musician and composer of original music for commercials and music libraries. My channel has grown to boast 187,000 subscribers and over 90 million views, while my music has amassed over 150 million streams on Spotify. Notable achievements include chart-topping singles like "Your Love" (France #87, Belgium #37) and "Fade Into You" (Belgium #38), along with the platinum-certified track "Guerra E Pace," featured in Netflix’s Summertime. Additionally, my viral TikTok hit “Emotional Piano Instrumental In E Minor” has generated over 18 billion streams across TikTok and Meta. I’ve had the privilege of releasing music through renowned labels such as Warner Music / Parlophone, Universal Music, Sony ATV, and Spinnin' Records. With a commitment to creativity and collaboration, I continue to work with various artists, co-writing, producing, and performing, always aiming to connect deeply with listeners through my music.

Q: How would you describe your style?

A: My style is a rich blend of organic and contemporary sounds, seamlessly merging live instrumentation with modern production techniques. I draw inspiration from genres like pop, folk, and indie, infusing heartfelt melodies and authentic storytelling into my music. I focus on creating textured arrangements that highlight the beauty of instruments such as acoustic and electric guitars, banjos, and strings. This approach allows me to craft emotionally resonant tracks that feel both timeless and fresh. Ultimately, my goal is to produce music that connects with listeners on a deeper level while maintaining a polished, professional sound.

Q: Which artist would you like to work with and why?

A: I would love to collaborate with Coldplay. Their ability to craft anthemic melodies and emotionally resonant lyrics is truly inspiring. I admire their use of organic instrumentation and atmospheric production, which aligns perfectly with my approach to music. Working with Coldplay would be an incredible opportunity to create something unique and powerful, blending my style with their iconic sound to reach listeners on a deeper level.

Q: Can you share one music production tip?

A: Always trust your ears! While technical skills and tools are essential, the ability to listen critically and make artistic decisions based on what sounds good is paramount. Don’t hesitate to experiment and trust your instincts—if it feels right, it likely is. Your unique perspective is what makes your music stand out!

Q: What type of music do you usually work on?

A: I typically work on a diverse range of genres, focusing on projects that emphasize live instrumentation and organic sounds. My experience includes: Pop: Crafting catchy, radio-ready tracks that blend modern production techniques with live instrumentation, ensuring a vibrant and engaging sound. Singer-Songwriter: Collaborating with artists to create heartfelt tracks that showcase their unique stories and emotions, often using acoustic guitars and piano. Folk and Americana: Bringing a warm, rustic vibe to songs with instruments like banjos, mandolins, and acoustic guitars, crafting arrangements that feel genuine and timeless. Indie Pop and Rock: Merging contemporary pop elements with traditional instruments to create polished tracks that stand out. Acoustic and Classical: Working on compositions that highlight the beauty of strings and acoustic instruments, ideal for film scores, commercials, or personal projects. Cinematic Music: Creating atmospheric soundscapes that evoke strong emotions, often incorporating orchestral elements alongside organic instruments. My passion for live music and commitment to quality allows me to bring a unique flavor to each genre, ensuring that every project reflects the artist's vision while maintaining a polished sound.

Q: What's your strongest skill?

A: My strongest skill lies in my ability to seamlessly blend live organic instrumentation with modern production techniques. This unique combination allows me to create rich, textured soundscapes that feel both authentic and contemporary. I excel in crafting arrangements that enhance the emotional depth of a song while maintaining a high level of professionalism and polish. My extensive experience with various instruments, coupled with my proficiency in Logic Pro X and a vast array of plugins, enables me to bring out the best in every track. Ultimately, my focus is on capturing your artistic vision and translating it into a captivating final product that resonates with listeners.

Q: What do you bring to a song?

A: As a music producer and composer, I bring a unique blend of creativity, technical skill, and emotional depth to every song I work on. Here’s what you can expect when collaborating with me: Creative Vision: I approach each project with an open mind and a fresh perspective, helping to shape your ideas into a cohesive musical vision that captures the essence of your message. Diverse Instrumentation: With a wide range of live organic instruments at my disposal, including guitars, banjos, ukuleles, and strings, I can add rich textures and layers to your track, enhancing its depth and character. High-Quality Production: My expertise in Logic Pro X, combined with thousands of pounds' worth of plugins and virtual instruments, ensures that the production quality is top-notch, resulting in a polished and professional sound. Collaborative Spirit: I believe in the power of collaboration. I’m here to listen to your ideas, provide constructive feedback, and work together to elevate your song to its full potential. Attention to Detail: I pay close attention to every aspect of the song, from arrangement to mixing, ensuring that each element serves the overall vision and enhances the listening experience. Emotional Connection: I strive to create music that resonates emotionally with listeners. Whether it's evoking joy, nostalgia, or introspection, I aim to capture the feelings that make your song memorable. Commitment to Your Vision: My goal is to help you realize your artistic vision while also bringing my own expertise and creativity to the table. Together, we can create a unique sound that stands out. By combining these elements, I aim to create songs that not only sound great but also tell a story and connect with listeners on a deeper level.

Q: What's your typical work process?

A: My work process is designed to foster creativity and collaboration while ensuring a smooth and efficient experience for my clients. Here’s how I typically approach a project: Initial Consultation: I start with a discussion to understand your vision, style, and goals for the project. This helps me tailor my approach to your specific needs. Pre-Production Planning: After our initial consultation, I work on arranging the song structure, instrumentation, and any specific ideas you have in mind. I may also provide suggestions and ideas to enhance your concept. Recording: I set up my studio with the appropriate gear, using high-quality microphones and instruments to capture the best sound. I focus on recording live organic instruments, ensuring each element complements the others. Production and Arrangement: Once the recordings are in place, I dive into the production phase using Logic Pro X. I incorporate thousands of pounds' worth of plugins and virtual instruments to refine the sound, add layers, and create a polished final product. Mixing: After production, I carefully mix the track, balancing levels, applying effects, and ensuring clarity and depth in the sound. This is where I focus on achieving the desired vibe and emotion of the piece. Client Feedback: I share the initial mix with you for feedback. Your input is invaluable, and I make any necessary adjustments to align the track with your vision. Final Delivery: Once the track is polished to your satisfaction, I provide the final mix and any additional files you may need, ensuring everything is ready for release or distribution. Throughout the process, communication is key. I strive to create a collaborative environment where your ideas are heard and incorporated, resulting in a final product that truly represents your artistic vision.

Q: Tell us about your studio setup.

A: My studio is equipped with top-notch gear to ensure high-quality recordings and productions. I work on a powerful new Mac Studio, paired with an Apollo Twin Universal Audio interface for pristine sound and low latency. Key Equipment: Keyboards: Komplete Kontrol keyboard for intuitive MIDI control and seamless integration with my production software. Guitars: A variety of instruments, including a Fender Stratocaster, Gibson Les Paul, Fender Precision Bass, Martin acoustic guitar, Tanglewood acoustic guitar, and a nylon-string acoustic guitar. Additional Instruments: I also have a banjo, ukulele, violin, and various percussion instruments, including drums, allowing for a diverse range of sounds and textures in my productions. For recording, I utilize Rode XY mics to capture the warmth and detail of percussion and acoustic guitars, while an AKG C214 is my go-to for vocals, delivering clarity and depth. I use Logic Pro X as my primary DAW, backed by thousands of pounds' worth of high-quality plugins and virtual instruments, enhancing my production capabilities and ensuring a polished final product. With this setup, I'm committed to bringing your musical vision to life with exceptional quality and creativity.

Q: What other musicians or music production professionals inspire you?

A: Coldplay, John Mayer, LAUV + many more!

Q: Describe the most common type of work you do for your clients.

A: As a versatile music producer and composer, I cater to a wide range of clients, from independent artists to high-end projects. My work includes full music production and composition, utilizing an array of live organic instruments to create rich, immersive soundscapes.