TAVIS on SoundBetter

Producer for the Grammy Nominated Production Team, Bravo Ocean. (Katy Perry, Raury, Inanna, Gym Class Heroes, Mariah Carey, Nicki Minaj, Jesse McCartney, JST FRNDS)

Lance Mapp, aka TAVIS, Head of Production at Bravo Ocean, is a producer, singer, songwriter, instrumentalist, and frontman with over 12 years of experience in the industry. Cutting his teeth as a singer-songwriter in the local Atlanta scene, he has spent years understanding every step it takes to make a hit song, from the first note to the final mix. Lance first began producing when his band SWEETBAY couldn’t afford studio time. Years later, Lance has produced for artists such as JST FRNDS and Inanna and continues to push the pop music status quo.

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Interview with TAVIS

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: My projects with JST FRNDS and Inanna. The songs are truly amazing.
Q: What are you working on at the moment?
A: I'm continuing my work with JST FRNDS, as well as writing a lot of music for catalogues.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: G B R L
Q: Analog or digital and why?
A: Both. Analog for warmth and feel, digital for freedom to change things later.
Q: What's your 'promise' to your clients?
A: I promise to serve the music and to deliver what I believe is the best version of a song regardless of what type of song it is.
Q: What do you like most about your job?
A: The freedom I have to make the decisions I think will be best for my clients.
Q: What questions do customers most commonly ask you? What's your answer?
A: The question I get asked most often is "how long have you been producing?" The answer is 5 years.
Q: What's the biggest misconception about what you do?
A: Most people think I am just a beat maker, when in fact 90% of the time I'm a part of every process the song sees, from writing to mastering.
Q: What questions do you ask prospective clients?
A: What do you currently feel like you are missing from your sound? What stage of production are you currently in on your project? What is your deadline?
Q: What advice do you have for a customer looking to hire a provider like you?
A: Email me with any questions you have. I'm super transparent and only want the best for you and your product.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Neuman u87, Avalon 737, Fender Strat, Komplete Kontrol s49, Macbook Pro
Q: What was your career path? How long have you been doing this?
A: I've been in the industry for 12 years. Started as a singer-songwriter, transitioned to producer/songwriter 5 years ago.
Q: How would you describe your style?
A: Edgy, tight, hard hitting, lush, emotional. It varies from retro pop all the way to modern singer-songwriter.
Q: What's your typical work process?
A: For production, I like to start a song with a client and my writing team. As we are writing, I begin producing the music/beat to fit the mood of the topline. Once the song is close to complete, I produce out the rest of the music and begin mixing.
Q: What other musicians or music production professionals inspire you?
A: Max Martin, Ryan Tedder, Jack Antonoff, LAUV, etc
Q: Which artist would you like to work with and why?
A: Taylor Swift, she's one of the best singer-songwriters of the modern age.
Q: Can you share one music production tip?
A: A great song comes first, everything else will follow naturally.
Q: What type of music do you usually work on?
A: All types of pop, including indie pop, bedroom pop, hip hop, r&b, and retro pop.
Q: What's your strongest skill?
A: Speed and quality
Q: What do you bring to a song?
A: Strong songwriting and direction, great sound design, and overall professionalism.
Q: Tell us about your studio setup.
A: Our studio has three fully functional rooms, all capable of producing a high-quality, professional product.
Q: Describe the most common type of work you do for your clients.
A: I work mostly as an executive producer and songwriter. The production often includes beatmaking, vocal production, composition, arrangement,