Tell us about a project you worked on you are especially proud of and why. What was your role?
The biggest project I've done was a record deal with a dance label that got us CD's and vinyl pressed, a review and release of the single in Billboard magazine.
What are you working on at the moment?
I am always working on instrumental tracks, if I can't get lyrics/melody for them then I get them licensed as is.
Analog or digital and why?
I love analog but it's so expensive to maintain (I have a reel to reel). Digital allows for so much more flexibility and tools to create with.
What's your 'promise' to your clients?
I'll finish it right or you can take what you brought to the song and find someone they're happier working with.
What do you like most about your job?
Creating something new, it's personal and comes from me/us, no one else.
What's the biggest misconception about what you do?
Artists want the producer to make the connection/record deal and that was a long time ago in a different industry. The music industry is more difficult to get into now, and pays way less than what it used to.
What questions do you ask prospective clients?
What are they looking to accomplish? How do they plan to use the music(sell it on itunes/online, make cds to sell at performances)? How would they plan to make it?
What advice do you have for a customer looking to hire a provider like you?
Do your homework, listen to the finished product. I've know countless singers to get involved with a producer and get nothing accomplished or what they get is garbage.
What was your career path? How long have you been doing this?
I've done this for a while, chased the pop stars only to get let down. License my music and hope that thru the exposure it'll take me/us to a higher level.
How would you describe your style?
Mainstream electronic pop, if it can't sell or sound like it can then it most likely won't go anywhere.
Which artist would you like to work with and why?
Ricky Martin, I hear he's grounded and I think we could work out some great tracks.
Can you share one music production tip?
Compression, learn it, it makes a great difference when used correctly.
What type of music do you usually work on?
Mainstream pop, I'd work on rock but would need to rely on professional musicians to complete the project.
What's your strongest skill?
What do you bring to a song?
The music, arrangement production and polishing it off to a finished product.
What's your typical work process?
I generally have the music track ready and give it to the singer so that they can write lyrics and melody, involving them in the creative/writing process and including them in on the songwriters shares.
Tell us about your studio setup.
ALESIS MIDIVERB B4
Lucid GenX192 Wordclock
MacPro Quadcore, Two G4 Duo 1.0
MOTU's MIDI Time Piece AV
MOTU's 1224 & 2408 MKIII Audio Interface
TC Electronics Finalizer Plus
TC Electronics Fireworx
TC Electronics M-One XL
TC Electronics Powercore PCI-e MKIII
Boss GT-6 FX Processor
GIBSON LES PAUL Studio
Groove Tubes GT66 Tube MIC
JBL 2328P Monitors w/MSC1
KRK RP6 Rokit Powered Studio Monitor
TASCAM DM 3200
TASCAM TSR-8 8 Track Reel-To-Reel
UAD-710 Twinfinity Mic preamp
YAMAHA LES PAUL Studio
AutoTune "T-Pain" Effect
Celemony's Melodyne 3 Studio w/DNA
Cyclings74's "Pluggo" Plugins
Harrison's Mixbus v2.4
MOTU's "Digital Performer" Software V7 & V8
Native Instruments "Komplete 9"
Synchroarts "Vocalign" Plugin
TC Electronics Master X5 for Powercore
TC Electronics Tap Factory for Powercore
Access Virus Plugin Software for Powercore
Access Virus Snow
Eastwest "Play" virtual synth
EMU Orbit V3 Expanded
EMU Virtuosity 2000
Kontakt 4 virtual synth
Korg Micro X
M-Audio 88 Key KeySation
MOTU Machfive 3.1
OBERHEIM MATRIX 1000
Roland XV 3080 Expanded
YAMAHA MOTIF ES Rack
What other musicians or music production professionals inspire you?
I love the guitar, sax and violin even though they're very rarely used in pop music (unless it's pop rock).
Describe the most common type of work you do for your clients.
Arrangement of music, production and mixdown to the final product.