I am an electronic music producer involved in music licensing for TV and Film. My music has been used in high profile shows like 2012 Emmys, 2014 The Voice, 2016 Miss USA Pageant and MTV's #1 "Jersey Shore" to name a few. Always looking for talented vocalists to produce new material.
My focus is the breakout track, upbeat, catchy and memorable. My specialty is electronic pop/dance. My music has been used for Lifetime TV's #1 "Dance Moms" and movie"Sorority Wars", Make Me a Supermodel Australia, Despierta America, Comedy Central, TLC and various tv programs throughout the world.
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Interview with Kevin Michael Productions
Q: Describe the most common type of work you do for your clients.
A: Arrangement of music, production and mixdown to the final product.
Q: What other musicians or music production professionals inspire you?
A: I love the guitar, sax and violin even though they're very rarely used in pop music (unless it's pop rock).
Q: What's your typical work process?
A: I generally have the music track ready and give it to the singer so that they can write lyrics and melody, involving them in the creative/writing process and including them in on the songwriters shares.
Q: What do you bring to a song?
A: The music, arrangement production and polishing it off to a finished product.
Q: What's your strongest skill?
A: music arrangement
Q: What type of music do you usually work on?
A: Mainstream pop, I'd work on rock but would need to rely on professional musicians to complete the project.
Q: Can you share one music production tip?
A: Compression, learn it, it makes a great difference when used correctly.
Q: Which artist would you like to work with and why?
A: Ricky Martin, I hear he's grounded and I think we could work out some great tracks.
Q: How would you describe your style?
A: Mainstream electronic pop, if it can't sell or sound like it can then it most likely won't go anywhere.
Q: What was your career path? How long have you been doing this?
A: I've done this for a while, chased the pop stars only to get let down. License my music and hope that thru the exposure it'll take me/us to a higher level.
Q: What advice do you have for a customer looking to hire a provider like you?
A: Do your homework, listen to the finished product. I've know countless singers to get involved with a producer and get nothing accomplished or what they get is garbage.
Q: What questions do you ask prospective clients?
A: What are they looking to accomplish? How do they plan to use the music(sell it on itunes/online, make cds to sell at performances)? How would they plan to make it?
Q: What's the biggest misconception about what you do?
A: Artists want the producer to make the connection/record deal and that was a long time ago in a different industry. The music industry is more difficult to get into now, and pays way less than what it used to.
Q: What do you like most about your job?
A: Creating something new, it's personal and comes from me/us, no one else.
Q: What's your 'promise' to your clients?
A: I'll finish it right or you can take what you brought to the song and find someone they're happier working with.
Q: Analog or digital and why?
A: I love analog but it's so expensive to maintain (I have a reel to reel). Digital allows for so much more flexibility and tools to create with.
Q: What are you working on at the moment?
A: I am always working on instrumental tracks, if I can't get lyrics/melody for them then I get them licensed as is.
Q: Tell us about your studio setup.
A: Hardware ALESIS WEDGE ALESIS MIDIVERB B4 Lucid GenX192 Wordclock MacPro Quadcore, Two G4 Duo 1.0 MOTU's MIDI Time Piece AV MOTU's 1224 & 2408 MKIII Audio Interface TC Electronics Finalizer Plus TC Electronics Fireworx TC Electronics M-One XL TC Electronics Powercore PCI-e MKIII Recording Assorted Microphones Boss GT-6 FX Processor GIBSON LES PAUL Studio Groove Tubes GT66 Tube MIC IBANEZ AR300/Prestige JBL 2328P Monitors w/MSC1 KRK RP6 Rokit Powered Studio Monitor TASCAM DM 3200 TASCAM MTS-1000 TASCAM TSR-8 8 Track Reel-To-Reel UAD-710 Twinfinity Mic preamp YAMAHA LES PAUL Studio Software Antares Harmony AutoTune "T-Pain" Effect Celemony's Melodyne 3 Studio w/DNA Cyclings74's "Pluggo" Plugins Harrison's Mixbus v2.4 MOTU's "Digital Performer" Software V7 & V8 Native Instruments "Komplete 9" Synchroarts "Vocalign" Plugin Synthmaster TC Electronics Master X5 for Powercore TC Electronics Tap Factory for Powercore Synthesizers Access Virus Plugin Software for Powercore Access Virus Snow Camel's Alchemy Eastwest "Play" virtual synth EMU Audity EMU Orbit V3 Expanded EMU PK6 EMU Virtuosity 2000 Kontakt 4 virtual synth Korg Micro X Korg 03RW M-Audio 88 Key KeySation MOTU Machfive 3.1 OBERHEIM MATRIX 1000 Roland MDC-1 Roland XV 3080 Expanded YAMAHA CSIX YAMAHA MOTIF ES Rack
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: The biggest project I've done was a record deal with a dance label that got us CD's and vinyl pressed, a review and release of the single in Billboard magazine.