Songwriter, Vocalist

Q: What was your career path? How long have you been doing this?

A: I started singing and writing at a very young age, my mother was a singer and would do scales with me and my grandfather was a musician. Growing up, I was exposed to top 40 radio and my ability to recognize voices and emulate sounds started early. I loved listening to my mother sing and hearing records by the Beatles, Gloria Estefan, ABBA, Mariah Carey, Whitney Huston and more. I was always drawn to melodies. They spoke to me in a unique way, regardless of the words being said. It wasn’t until I was exposed to the Swedish artist Robyn at the age of 14 that I started writing my own songs. Piano is my main tool of choice to create chords around my melodies. At the age of 18, I was signed to a publishing company called Sidelake Studios stationed in Sundsvall my Swedish hometown. I was able to work with producers like Linus Eklöv (now apart of the duo Galantis), Pontus Frisk (co-writer of “All I Need” by Joakim Lundell), and Patrik Frisk (owner of Ninetone Group Records). At an early age I traveled around Sweden writing and recording music with different producers. I learned to work in different environments and sharpened my singing and writing abilities. I have gained a lot of experience writing, singing, and being in the business for over 15 years. In 2015, I graduated from Musicians Institute College of Contemporary Music in Hollywood, CA with a "Best Project Award" and I have been a member of ASCAP since 2003. I have taken the stage with appearances on “The Voice,” and “Showtime at the Apollo.” I've also performed at Sweden’s “Melodifestivalen,” a nationally televised musical competition. I am now living in Los Angeles after pursuing my career in Sweden, Seattle and New York. Over the past few years my work has been sought out by top selling music professionals. My music has been featured on the FOX network TV show “Empire,” with my song “Handcuffs” co-written with Marcus Bell aka BELLRINGER and on 50 Cent’s TV show “POWER” on STARZ with my song “All That I Need” also co-written with Marcus Bell aka BELLRINGER. I have also been featured on top spinning EDM records with Higher Self, Tom Budin, and Patrick Hagenaar through Future House and Mixmash with my songs “Disarm” and “Work It Out” (which has over 1 Million plays across all social media pages). Both songs were co-written with Francesca “Francci” Richard, which helped bringing my music to an audience across the world. Now “Disarm” is considered a “hit song” and one of the most played songs on Seattle’s own EDM nationwide radio station C89.5 FM sharing the playlist with artists like Audien, Alesso, Sia, Galantis and more. After only living in Los Angeles for a few months, Francesca and I wrote our first song together “If You Ask” which seemed to blow everyone away. A ballad, which Gwen Stefani had on hold for her new upcoming album. Sometimes I have to look back and remind myself of what I have accomplished, because I can be hard on myself. But most certainly my career path has always been to be a positive in people's lives whether it be through music, art, acting or just in person. I've been doing this for a very long time. But I love it very very much and I like to pour my heart into every project I do.

Q: What's your typical work process?

A: I typically like to hear what the client has in mind. It's really helpful to hear a musical reference to get an idea of what they are going for. Then I just sit with the music and write what comes to mind.

Q: What do you bring to a song?

A: I think I bring authenticity, dynamic, substance and beauty to a song. For the most part the concepts I like to write about are true experiences, something that happened in real life or something that really speaks to me.

Q: What type of music do you usually work on?

A: I get asked to do a lot of EDM music and when I don't do that I typically work on my own songs.

Q: Which artist would you like to work with and why?

A: I honestly would like to work with anyone who is chill and creative. Someone who understands and is open to my vision.

Q: Can you share one music production tip?

A: Try not to think too hard about what it should sound like and be open to try new things.

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: A mic, an amp, a piano, a guitar and an mp3 player.

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: I have to say it's the project I'm working on now. My own project (my own writing, melodies and music). It has taken me a while to really find my own voice, style and sound and I feel like the music I'm working on right now really reflects who I am. I'm very happy about it!

Q: Describe the most common type of work you do for your clients.

A: The most common type of work I do is coming up with a concept to a track and writing a melody and lyrics.

Q: What are you working on at the moment?

A: I'm about to release a new album so I have been finishing up the production of the music to have it released very soon.

Q: Is there anyone on SoundBetter you know and would recommend to your clients?

A: Yes! You have to check out Audrey Karrasch she's amazing!

Q: Analog or digital and why?

A: Analog! Because there's so much more to work with. More substance.

Q: What's your 'promise' to your clients?

A: My promise is that I will make sure to get the product you're hoping for.

Q: What do you like most about your job?

A: I love that I get to be creative!

Q: What questions do customers most commonly ask you? What's your answer?

A: Hmm.. I haven't really had many commonly asked questions yet. When I do I will let you know!

Q: What's the biggest misconception about what you do?

A: Getting a song placed on a popular TV show will make you rich. Not always the case!

Q: What questions do you ask prospective clients?

A: Do you need lyrics, melody, both or just my vocals? Do you have a musical reference or an example to what you are looking to do? Do you have a concept? Do you want me to comp the vocals and do vocal tuning?

Q: What advice do you have for a customer looking to hire a provider like you?

A: Have a good idea of what you are trying to accomplish, communicate and be professional.

Q: How would you describe your style?

A: I consider my style Indie Pop or urban, with lyrics that paint a symmetry of my personal endeavors. I want to color people’s minds with hope, positivity, knowledge, love and encouragement and then having them wanting to pay it forward. My music is to letting people know that they are not alone. My hope is that my experiences will be other people’s outlet to express what they are going through.

Q: What's your strongest skill?

A: Melodies and lyrics.

Q: Tell us about your studio setup.

A: Microphone U87 + Neve 1073 Computer & Software iMac OSX, Logic Pro X. Universal Audio Apollo X. iZotope sound suite. Special Equipment I have an outboard rack vocal chain with an 1176 compressor, dBx160A, and Pulteq EQP-1A... all running though a rack mount SSL G-Compressor.

Q: What other musicians or music production professionals inspire you?

A: Kimbra is one of my favorites right now. I love her style and quirkiness. She comes up with interesting sounds and chord structures and her music takes you somewhere new.