Featured on “MTV”, “The Grammy’s First Round Ballot”. Released on “Sony”, “Kontor” and other labels.
I used to work on a radio as a program director for more than 15 years. As I have a great experience in radio programming I help artists to produce their music in a radio-friendly way, as I know exactly what kind of songs has the best potential to be featured on the air.
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Interview with Rodion Gordin
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: There's a vocalist Dustin Paul. He was the reason I discovered SoundBetter many years ago and we made a great track together.
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: I made an official remix for Ukrainian superstar Max Barskih. He is one of the most popular russian artists in the world.
Q: What are you working on at the moment?
A: I'm working on building my own production company. We are now working with artists as a complete service provider starting from lyrics to final mixing and mastering.
Q: Analog or digital and why?
A: Digital. I prefer to stay mobile. That is the biggest reason to work in the box for me.
Q: What's your 'promise' to your clients?
A: I will make the best I can do for you.
Q: What do you like most about your job?
A: Music is about constant learning. That is the hardest and the most beautiful part of it at the same time. Like a good wine - you only become better with years and experience.
Q: What questions do customers most commonly ask you? What's your answer?
A: They ask me if I can make a copy of "that record". I respond with "Why do you want to make a copy?"
Q: What's the biggest misconception about what you do?
A: People usually think that producers and beat makers do the same job.
Q: What questions do you ask prospective clients?
A: I usually ask them if they are aware of that things will not be so easy as they think when just getting started. Are you ready to work hard and to be patient?
Q: What advice do you have for a customer looking to hire a provider like you?
A: Start by listening to his music and ask yourself "do I want to sound the same?" Look for a person that is easy to communicate with.You have to have a chemistry with your producer and if you're lucky, you will spend a lot of time together. So make sure you have the same feelings for music and for everything in life.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: That one is easy. My laptop, midi keyboard, interface, headphones and coffee.
Q: What was your career path? How long have you been doing this?
A: I made my first record in 2013. Back then I had no idea about music theory and did everything by my ears. Things changed a lot today. It is fear to say that 10 years is a good starting point for a professional career.
Q: How would you describe your style?
A: I prefer to call it "commercial pop". I follow every genre that has potential to become a new mainstream and gain commercial success for the artist.
Q: Which artist would you like to work with and why?
A: Ed Sheeran. I think he is a brilliant songwriter you can learn a lot from. I always happy to work with any artist who has a clear vision and strong personality.
Q: Can you share one music production tip?
A: Yes. You always want to make sure that you have a great chorus. The chorus is the main element of the song and without it - there is no song. So I usually start my productions with the chorus and then I move forward to other elements.
Q: What type of music do you usually work on?
A: I'm working on any kind of pop music you can hear on the radio.
Q: What's your strongest skill?
A: I'm best in choosing the right sound and concept for the song. Especially when your goal is radio charts.
Q: What do you bring to a song?
A: I bring life. I make sure that the original idea is complemented by the music and you can feel the emotion of the song.
Q: What's your typical work process?
A: Clients usually send me their rough demos or ideas recorded over a piano chords. I listen to the tracks and imagining in my head how the final song should sound like. I then come up with ideas for the concept and showing it to the client. If the concept is accepted, we move forward to the final production.
Q: Tell us about your studio setup.
A: I'm using Apollo as my interface, Mackie HR824mk2 as my home studio monitors and Neumann KH 310 D monitors in the main studio. We're using Blue Microphones & preamps for recording.
Q: What other musicians or music production professionals inspire you?
A: I'm a big fan of Benny Blanco, Calvin Harris, Mark Ronson, Max Martin, Dr.Luke and other legendary music producers and songwriters. They always inspire me with their music.
Q: Describe the most common type of work you do for your clients.
A: People use to hire me for music production, remixes and mixing & mastering. I do this on a daily basis.