Alex Krivosheiev on SoundBetter

I’m your “turn-key” music producer. From scratch arrangement up to the final mastering services. Including pro vocal editing and tuning, drum and instruments editing, etc.

My most valuable feature is that I won’t do any of my job without loving it. I just have to love it and let it go through me to have it done. So, every song is unique, every track is a challenge, every artist is special. I do respect and appreciate it.

More than 10 years of music business experience. Working with the most well known and demanded artists of Ukraine and other countries as an arranger and sound producer. 7 years ago moved on to one of the biggest studios of Kyiv - Istok studio ( www.youtube.com/c/IstokStudio/ ) - and added analog mixing and mastering to my set of skills, now I’m a real universal soldier of music production.

Unfortunately, the happy days were interrupted by Russian invasion into my country. I had to take my stuff with me, leave my studio and my home to find a safer place for me and my family. Now I can only seek for some job opportunities here - online.

But I'm always keeping an optimistic point of view - this whole situation might bring something new and unpredictable.
So, I'm at your service with all of my knowledge and inspiration!

Tell me about your project and how I can help, through the 'Contact' button above.

2 Reviews

Endorse Alex Krivosheiev

by AidaSinger
Hello! I am Ukrainian singer Aida Nikolaychuk. Here to say that Alex and I have been working recently, but very fruitfully. Already 9 projects have been completed and we plan to work in the future. He is a professional in his field, but it is also important that he approaches each project creatively and with a soul ☺️
by Sleza L.
Alex is a very professional producer who is attentive to details. He know how to realize my vision of the song in the very individual way. He is creative and fast, talented and inspiring. It’s always a pleasure to work with him!

Interview with Alex Krivosheiev

Q: What was your career path? How long have you been doing this?
A: I started attending musical school when I was 5. Since then I was always somehow involved into music. But my professional career started at least 17 years ago, when I moved to Kyiv with my band. Soon the fortune led me to the studio jobs for another artists. Mostly I was creating arrangements, worked in close conjunction with different songwriters. 7 years ago I joined the team of Istok - a big recording studio in Kyiv. This opened an interesting and diverse world of analogue live recording for me. Apart from that, I made a bunch of remixes, music and sound design for Ads, TV programs. I also gave a few masterclasses on the basis of my recording studio
Q: What's the biggest misconception about what you do?
A: I sometimes encounter a reaction of my clients to my work like "wow, it's interesting, but I won't sell it" or "it's too conceptual" or "it's atmospheric, and I just want it to pump harder". And sometimes the've got the point. But I guess, usually it's because they are strained by the boundaries of the market, or their own view of those boundaries. Personally I believe that 'unique' is more valuable. It might just need some time and effort to cut through the more 'ordinary' stuff
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: A well-timed question, as now I'm actually in a state of being on a desert island - the war in Ukraine forced me to leave my studio. For a while, I hope.. First things I threw into my backpack were - my laptop (with all the software installed), my portable Universal Audio interface, a microphone, headphones and a Roli block MIDI keyboard
Q: Can you share one music production tip?
A: As I try to learn from the greatest, I notice that less information is better. At least in pop music. I mean, it's better to find one catchy part accompanying the main vocal theme, than to create a "cake" of many things happening at once. If the catchy part sounds week or thin to you, consider tweaking it's sound or doubling it prior to adding any more information into the "cake"
Q: What type of music do you usually work on?
A: I'm not afraid of diving into any task I may encounter. Recently I had a chance to produce mostly mid-tempo pop, trap-based tracks, as there is higher demand for such music on the market
Q: What do you bring to a song?
A: I'd say I bring charisma and texture
Q: What's your strongest skill?
A: My skill is to listen truly carefully to my client and then to pass that through my heart, until I believe in it myself. I never reject any ideas. Each idea has a majestic spark. So, there are no rights or wrongs - you just have to find a way to bring the idea to life
Q: What's your typical work process?
A: I discuss, I listen to what inspires, I start playing/creating a sketch, I improve, I show to the client, I make revisions and polish until we get what everybody wants
Q: Tell us about your studio setup.
A: Though I've had a Neve VR analogue console and an impressive set of outboard gear at my disposal for the last 7 years, most of the tasks I perform on my portable setup. I mostly use Pro Tools or Ableton Live as my DAWs. I'm in love with my Ableton Push - it allows me to think differently
Q: What other musicians or music production professionals inspire you?
A: There are many approaches in the production that I might use depending on the current objective, but among them I would choose Timbaland's style as my favourite - it's more about the beat, than the harmonies, it's when you construct a groove with any random sound you may come across - should it be a box of matches of an old scarf, doesn't matter, you just play it. It's mostly close, dry and fat, warm - less sinking in reverbs. But again - it all depends on the goal that we pursue, every case is unique
Q: Describe the most common type of work you do for your clients.
A: A soundproducer for me means a 'wide profile specialist'. This means when somebody gives me a track to produce I will usually make it from scratch - make decisions on the composition, tonality, tempo, then make an arrangement - mostly hybrid (live+programmed), record live instruments if needed, record and comp vocals, edit and tune them, then I will usually mix the whole project. Thus, I have necessary skills and knowledge of each of the mentioned steps and may perform each of those individually, if needed