Hi, Chris Collins here... I am professionally trained by Juno award winning engineer. 2 year degree at MIA I create, I record, I edit, I tune, I mix, I master, I promote. My sound is hard to beat locally.
We are the local high end solution. Quality comes first, and the sound speaks for itself.
We offer remote mixing, editing, composition for digital media and commercials, post production mixing and 2.1 mastering.
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Interview with Sonic Alley Studios
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: I mixed a 6 track ep for my composer friend Josh Snethlage of Mixedmediasound. His ep was taken on by Universal music offshoot 'thesoundtrak.com'
Q: What are you working on at the moment?
A: Working on bringing up a local rapper Little White Lie. Go hear the mixes Ive done on youtube of his!!
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: Id recommend Dan Brodbeck if hes on here, he taught me how to be an artful geek at this!! He also has a juno award to back my suggestion
Q: Analog or digital and why?
A: Both! You need great analog gear (mics pres) to capture sound in high fidelity. You then need a great digital set of tools to mix and finish the product. Plugins are as good for tone as analog processors imo.
Q: What's your 'promise' to your clients?
A: I promise the best possible sounding product if you'll take my advice on how to make it perfect.
Q: What do you like most about your job?
A: I loooovvvveeee the technical aspects of sound. Choosing the right color compressor for a vocal. Im a true audio geek.
Q: What questions do customers most commonly ask you? What's your answer?
A: How fast I can get it done My answer? Why the rush? Get it perfect, then put it out. You only get one shot.
Q: What's the biggest misconception about what you do?
A: People undervalue the perfection required by them in the recording process and its criticality in making a professionally finished product. A mix doesnt fix a bad performance always.
Q: What questions do you ask prospective clients?
A: I want to hear their skill level first before I even want to work with them. Im at a certain level and expect them to be also.
Q: What advice do you have for a customer looking to hire a provider like you?
A: Listen to my work first. You can find my portfolio of best works on linked in @ sonic alley chris
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: A guitar, a portable recorder, a slate vms mic, a computer and a keyboard
Q: What was your career path? How long have you been doing this?
A: I've been at it for 6 years now, ups and downs locally in the economy have held me back, but my work is starting to get noticed especially in film and composed music mixing.
Q: How would you describe your style?
A: My style is lile a chameleon. I can do a bit of everything.
Q: Which artist would you like to work with and why?
A: Id love to work with the likes of Tom Macdonald of hangovergang, or even pop stars like ed sheeran!
Q: Can you share one music production tip?
A: The big 3. Tone, Timing and Tuning are paramount.
Q: What type of music do you usually work on?
A: I find myself mostly working on local hiphop artists although I love a good Rock/Pop production (thats what I write myself)
Q: What's your strongest skill?
A: My ability to hear critically the most fine details of audio is my greatest asset.
Q: What do you bring to a song?
A: I am a multi instrumentalist (keys, drums, guitars, bass, programming) and producer capable of taking a song from 0 to 1000 using many different tools available to me including real recorded instruments with high end mics, to virtual instruments and textures.
Q: What's your typical work process?
A: I usually get a grand scope on a project first. The clients wishes are paramount in every situation and the products I create stand on their own as a representation of quality.
Q: Tell us about your studio setup.
A: I have an extensively acoustically treated control room studio designed for mixing. Although I always upgrade gear, I am currently working in protools 12.5 using focusrite preamps and conversion. I love the sound Im getting but have plans to go even higher end soon.
Q: What other musicians or music production professionals inspire you?
A: Big names like oak felder, Dan Brodbeck and Richard Chycki
Q: Describe the most common type of work you do for your clients.
A: I mostly record, edit and mix/master audio in my own private professional studio.