Tired of hearing generic boring beats? Cool, then let's cut the crap. I'm a real producer, not just the kind that makes music you can already here on the radio every day but the kind that guarantees to make you a backing track that is totally shaped around you, your brand, style and character ensuring that when people hear your music you truly stand out
If you're looking for a modern sound that instantly makes you stand out from the crowd to quickly catch the attention of listeners, then i'm 100% your guy. I'm dedicated to delivering only the best quality songs possible for your project and I specialize in Hip Hop, RnB, Trap, Pop, Alt, Electronic and Ambient productions but honestly once you've listened to the music I make you'll instantaneously know that what I create far surpasses genre labels.
I graduated from the London School of Sound with a qualification in Audio Engineering and Music Production and went on to win the $20,000 Icon Collective Scholarship to train and work in Los Angeles as a music producer and studio engineer. I am a fully trained and experienced music producer, beatmaker and audio engineer and I will deliver you professional high quality sounding tracks at a fraction of the price of industry standard
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Interview with USOH
Q: What questions do customers most commonly ask you? What's your answer?
A: I want a track, how much does it cost? For new clients I offer a first-time special of $249.89 for one full production including a FREE first mix and vocal comp For returning customers I offer 10% off
Q: Which artist would you like to work with and why?
A: I would love to work with J Cole or Gorillaz - my energy and aspirations in music
Q: What other musicians or music production professionals inspire you?
A: 40, Timbaland, Bonobo, Dre, Kanye West, J Dilla, Madlib, Danger Mouse, Quincy Jones, Ivy Labs, Alex Perez, Busy Fingers, IllMind, Metro Boomin, Sumthin Sumthin, Diplo, Pharrell
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: I pitched a campaign to the Royal Opera House and won a production and funding deal to produce an Immersive Trap-Opera Virtual Reality Experience with them. Over the last year along with a team of scriptwriters, play directs, opera composers, singers and VR developers I have been working as art director and executive music producer for the entire project and franchise.
Q: What are you working on at the moment?
A: Munkination: A Second Chance - an immersive Trap-Opera VR experience about climate change.
Q: Analog or digital and why?
A: Digital. Because analog gear, for the most part, is overly priced and unnecessary.
Q: What's your 'promise' to your clients?
A: To listen to your needs, communicate and deliver whatever you need to the best of my ability as quickly as possible.
Q: What do you like most about your job?
A: Being able to hear the experience the different stories and feelings artists share through their music.
Q: What's the biggest misconception about what you do?
A: I can not turn you into a rockstar. If your vocals suck there's nothing I can do to make them sound magical so the best thing you can do is train your ears to sing in tune, keep practicing and perform the best you can. I can turn dirt into a diamond but I can't polish a turd.
Q: What questions do you ask prospective clients?
A: What of these services best describes your needs? - Make me a custom beat - I'd like to licence a beat from you - I would like you to compose me something for my show/podcast - I need my beat mixed/mastered
Q: How would you describe your style?
A: Vibey, Multi-Genre, Memorable/Unique
Q: Describe the most common type of work you do for your clients.
A: Music Production, Vocal Production, Mixing and Mastering
Q: What type of music do you usually work on?
A: Hip Hop, Pop, Chillhop, Alt, Neo-Soul, Lo-Fi, RnB, Trap and UK Drill
Q: What advice do you have for a customer looking to hire a provider like you?
A: Please reach out to me if you have a clear objective and are serious about getting your sound to the next level
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Solar-powered generator, Macbook Pro, Ableton, satellite wifi modem, adapter to plug everything into the generator
Q: What was your career path? How long have you been doing this?
A: I graduated a degree in Architecture in 2015 then went on to study a course in audio engineering at the London School of Sound. A year later I won a $20,000 scholarship to grow and train as an audio engineer and music production at the Icon Collective in Los Angeles and have been working as a professional producer and engineer ever since then.
Q: Can you share one music production tip?
A: Music is all about emotion so if whatever you're doing; be it singing, producing, mixing, rapping etc., doesn't make people feel something then you're not doing it right. Always connect with the deeper emotion you're trying to convey when you create art.
Q: What's your strongest skill?
A: Intuition. I say this because too many producer get stuck in their old ways and they don't produce music FOR the artists they are working with. I am passionate that you make unique records and beats for unique artists. My biggest value is I spend a lot of time understanding and communicating with my artists so I can ensure that whatever service i provide really is of the most value to them and their specific need as possible.
Q: What do you bring to a song?
A: I bring my culture, my passion and my experience into every record I produce. I'm lucky enough to have toured around the world as an artist and DJ as well as train as audio engineer and music producer in both London and Los Angeles. So the versatility I bring to every project I work on is unmeasurable in monetary value.
Q: What's your typical work process?
A: I usually start with the sample or drums and build a beat around there. I'm very untraditional when it comes to production as I take pride in the fact that none of my music sounds generic.
Q: Tell us about your studio setup.
A: I use an Apollo Twin Quad with a pair of Adam A7X Professional Studio Reference Monitors through a macbook pro. Vocal recordings done with either an SM58, Rode NT1A and Neuman TLM 102 Studio Condensor Mic. I also have a Maschine MK2, Korg PadControl, Midi Keyboard, Akai MPK Mini, MidiFighter for beat production and a Subpac M2 for sub bass mixing.