Production, Custom Beats

Q: What was your career path? How long have you been doing this?

A: I've been producing since 2012, before that I was a Singer-songwriter and played in a band called The OverUnder. One day I decided I wanted to start recording my own music, which is how I initially started making beats. From there, production quickly became an obsession and I shifted my entire focus towards creating songs for other artists.

Q: What questions do customers most commonly ask you? What's your answer?

A: Most questions I get are about how to properly write/record over beats. There are a lot of Singer-songwriters who have never done it before. I made my own Home Recording Guide that I send to artists all the time.

Q: What's the biggest misconception about what you do?

A: That I'm only making beats. I offer input on things like concepts, lyrics, melodies, etc...but only when the artist wants me to.

Q: What's your typical work process?

A: If I'm making a track for an artist, usually it's based off a demo they've sent me. I'll listen and try to determine what type of song it could be...most times I'll ask for references. From there, I'll find sounds that fit the vibe/direction...which I'll relay to the artist. I'll make a beat, send it over and then make any requested changes. Once the artist is satisfied with the track, they'll record vocals over it and send those to me. I'll then mix them back in and master the song. If an artist just wants a custom beat, it's basically the same process without the demo. I'll start with sounds/references and build from there.

Q: What are you working on at the moment?

A: I'm currently producing for a new artist signed to Siri Music Group / Sony-Orchard.

Q: What's your 'promise' to your clients?

A: I'll do everything I possibly can to make sure you love the final product.

Q: What do you like most about your job?

A: Connecting with people and creating something out of nothing.

Q: What questions do you ask prospective clients?

A: Do you have demos, or are you looking for beats to write/record over? I almost always ask for references, so I can get an idea of the vibe/direction they're going for. I also try to get an understanding of what my client's overall musical goals are.

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: Mac Mini, HD, Sony MDR7506 headphones, Universal Audio SOLO/610, Sterling ST69

Q: How would you describe your style?

A: Catchy, current sounding

Q: Which artist would you like to work with and why?

A: Drake, because he's the one I listen to the most.

Q: Can you share one music production tip?

A: Don't be afraid to do something different.

Q: What type of music do you usually work on?

A: Pop, Hip Hop, R&B

Q: What's your strongest skill?

A: Making beats

Q: What do you bring to a song?

A: Versatility, polished sound

Q: Tell us about your studio setup.

A: Small home studio in my apartment - barely any outboard gear, I do almost everything within Logic.

Q: What other musicians or music production professionals inspire you?

A: Max Martin, Ryan Tedder, Kayne West, Louis Bell, Benny Blanco

Q: Describe the most common type of work you do for your clients.

A: Produce beats for artists to write/record over, custom tracks from demos, vocal production, mixing and mastering.