Make melodies shine

Q: What are you working on at the moment?

A: My own band´s "Slam the door" release.

Q: Is there anyone on SoundBetter you know and would recommend to your clients?

A: Not yet

Q: Analog or digital and why?

A: Both. Analog for the sound as far as practically possible. Digital because of all possibilities.

Q: What's your 'promise' to your clients?

A: I won´t quit until we´re satisfied.

Q: What do you like most about your job?

A: The people and the emotional vacations good music makes.

Q: What questions do customers most commonly ask you? What's your answer?

A: What does it cost? About as much as a car! (depends)

Q: What's the biggest misconception about what you do?

A: Understanding of what´s included. When I specify my offer, what´s not there probably doesn´t get done by me. Sometimes though I tend to do more,

Q: What questions do you ask prospective clients?

A: What´s the aimed final goal? Who's the listener?

Q: What advice do you have for a customer looking to hire a provider like you?

A: Think through your project needs so you can clearly specify your needs for me to be able to calculate the cost.

Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

A: 1 Guitar, 2. A boat with solar charged batteries. 3. The Emes mini-owl. 4 my macbook pro. 5. Need a good mike.

Q: What was your career path? How long have you been doing this?

A: On and off since the teens.

Q: How would you describe your style?

A: I try to find "hybrids" mixing styles without crossing the boundaries. I can be a little rough in the edges sometimes.

Q: Which artist would you like to work with and why?

A: Al Jarreau - just the thought of working with such voice skills...

Q: Can you share one music production tip?

A: Yes, don´t release anything that does´t "transport" you emotionally.

Q: What type of music do you usually work on?

A: Pop/rock

Q: What's your strongest skill?

A: Melodics

Q: What's your typical work process?

A: Differs between jobs but I prefer to get into the production in an early stage where melody and harmonics are still not "written in stone"

Q: Tell us about your studio setup.

A: Basic: Mac pro and Macbook pro with Nuendo, Logic pro x, Pro tools. Universal audio Apollo. EMES pink stereo/surround and modumo setup with mini-owl center monitor.

Q: Describe the most common type of work you do for your clients.

A: Melody shaping, harmonies. Song writing. Recording and pre-mixing. Guitar and bass parts. Sometimes video work.

Q: What other musicians or music production professionals inspire you?

A: Gino Vannelli, Al Jarreau, Dirty loops, Rihanna

Q: Tell us about a project you worked on you are especially proud of and why. What was your role?

A: This should be an easy one, but luckily nothing concrete comes to mind. Yeah, maybe the album I made for Ali Birra - an ethiopian singer/songwriter. Also made a tour in the states with him and his niece. The music turned out a very lucky mix of pentatonic and western style. Very appreciated by his fans. I was the producer of both the album, backing tracks and live sound design.

Q: What do you bring to a song?

A: Emotions and life. I delete the semi-pro and goofy details. I lift out the best parts of the song and "suggest" alternatives.