Tell us about a project you worked on you are especially proud of and why. What was your role?
This should be an easy one, but luckily nothing concrete comes to mind. Yeah, maybe the album I made for Ali Birra - an ethiopian singer/songwriter. Also made a tour in the states with him and his niece. The music turned out a very lucky mix of pentatonic and western style. Very appreciated by his fans. I was the producer of both the album, backing tracks and live sound design.
What do you bring to a song?
Emotions and life. I delete the semi-pro and goofy details. I lift out the best parts of the song and "suggest" alternatives.
What are you working on at the moment?
My own band´s "Slam the door" release.
Is there anyone on SoundBetter you know and would recommend to your clients?
Analog or digital and why?
Both. Analog for the sound as far as practically possible. Digital because of all possibilities.
What's your 'promise' to your clients?
I won´t quit until we´re satisfied.
What do you like most about your job?
The people and the emotional vacations good music makes.
What questions do customers most commonly ask you? What's your answer?
What does it cost? About as much as a car! (depends)
What's the biggest misconception about what you do?
Understanding of what´s included. When I specify my offer, what´s not there probably doesn´t get done by me. Sometimes though I tend to do more,
What questions do you ask prospective clients?
What´s the aimed final goal? Who's the listener?
What advice do you have for a customer looking to hire a provider like you?
Think through your project needs so you can clearly specify your needs for me to be able to calculate the cost.
If you were on a desert island and could take just 5 pieces of gear, what would they be?
1 Guitar, 2. A boat with solar charged batteries. 3. The Emes mini-owl. 4 my macbook pro. 5. Need a good mike.
What was your career path? How long have you been doing this?
On and off since the teens.
How would you describe your style?
I try to find "hybrids" mixing styles without crossing the boundaries. I can be a little rough in the edges sometimes.
Which artist would you like to work with and why?
Al Jarreau - just the thought of working with such voice skills...
Can you share one music production tip?
Yes, don´t release anything that does´t "transport" you emotionally.
What type of music do you usually work on?
What's your strongest skill?
What's your typical work process?
Differs between jobs but I prefer to get into the production in an early stage where melody and harmonics are still not "written in stone"
Tell us about your studio setup.
Basic: Mac pro and Macbook pro with Nuendo, Logic pro x, Pro tools. Universal audio Apollo. EMES pink stereo/surround and modumo setup with mini-owl center monitor.
What other musicians or music production professionals inspire you?
Gino Vannelli, Al Jarreau, Dirty loops, Rihanna
Describe the most common type of work you do for your clients.
Melody shaping, harmonies. Song writing. Recording and pre-mixing. Guitar and bass parts.
Sometimes video work.