The Presidents of Groove
Top Line Writer / Producer
Hi I am a Top Line Writer Producer from Perth Australia Major Nashville Publisher You seem to have a good understanding of just what constitutes commercially viable music. Many writers do not A&R to Beyonce and others You have Big Potential Audius Mtwarria Delta Goodrem, Jessica Mauboy (Brian was a mentor)
What makes a great production
Understanding what makes a hit
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Interview with The Presidents of Groove
Q: What are you working on at the moment?
A: Music just took a new road over the past 12-18 months and I think I am on to it,my main tracks range from EDM, R&B and Tropical House all pretty current
Q: What's your 'promise' to your clients?
A: Guarantee it will sound today and as good as the hits you hear
Q: What advice do you have for a customer looking to hire a provider like you?
A: I kind of know when someone is just telling me I am good to get my work, from me you will get complete honesty, you know, its nice to hear reality sometimes, and its even nicer when someone genuinely says good things about your music
Q: Can you share one music production tip?
A: You don't need 150 tracks , my goodness why, my latest track in the vain of the Weeknd has only 15 tracks and sounds as good as something with 150. A Multi-Platinum Nashville Mixing Engineer was pretty impressed
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: I worked with a young girl called Ngaiire many years ago, I thought she was one of the best I had heard , I was commissioned to write a song for her demo, and it was this track that caught the attention of many major execs including Stephen Stone Ruffhouse records, Lauren Hill Fugees Ngaiire is from Paupa New Guinea and did not want to go down the mainstream way, and turned down some good offers , but good on her, she is now a very well known artist in Aussie and recently did an awesome job of Love is a Battlefield for BBC War and Peace
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: Too many and nice people
Q: Analog or digital and why?
A: Digital, I have a home studio
Q: What do you like most about your job?
A: Its what I love
Q: What questions do customers most commonly ask you? What's your answer?
A: I need customers :)
Q: What's the biggest misconception about what you do?
A: I am mainstream
Q: What questions do you ask prospective clients?
A: What do you want to get out of what you do, where do you want to take your career
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Nexus, Nexus, Nexus, Ivory keys, Protools
Q: What was your career path? How long have you been doing this?
A: I was more a part time songwriter producer as I had a family and a top job, now apart from some consulting I am fully into the craft
Q: How would you describe your style?
Q: Which artist would you like to work with and why?
A: John Newman, original great soul and songwriting
Q: What type of music do you usually work on?
A: I bring my love of R&B into my work, but I try and keep it current, I hear a lot of producers keeping it old school, that's cool, but we have moved on, but yeah there is still a market for old school :) So I tend to input my soul into my tracks whether they be R&B or EDM Housey tracks
Q: What's your strongest skill?
A: Songwriting, arrangement and Production
Q: What do you bring to a song?
A: Current today sound, music is changing so much , I think some have been left behind in a time warp, you have to keep progressing.
Q: What's your typical work process?
A: Write on Guitar then put down the production, I am not fast, I want it to sound up there with the best, you can crank out beats like a conveyor belt, but I make productions not beats.
Q: Tell us about your studio setup.
A: Protools / Imac 27" / lots of great sounds and all current
Q: What other musicians or music production professionals inspire you?
A: Everything from The Beatles, to Steely Dan to Calvin Harris,John Newman I progress with the industry
Q: Describe the most common type of work you do for your clients.
A: I am more a songwriter / Pre-production studio , I want to find great writers and producers to write with , and they must be current