Music producer, Audio Engineer

SO IAM on SoundBetter

Over 15 years of experience in music production and audio engineering specializing in hip hop, R&B, gospel, and pop. Credits include MTV, Glasses Malone, UGK Records, Knoc'turn'al, Power 92, ShapeUpUS.org, and many of the Valley's most talented artists.

Starting out in 2001 as an artist who loved creating but couldn't afford beats or studio time I took the long road to learning the ins and outs of making great sounding music so that I could not only produce myself, but also so I could help other artists fulfill their music vision as well, many of whom are in the same boat I was back in the day :).

As a producer, engineer, and artist I bring over 15 years of experience to the studio and have been blessed to worked with many of the Valley's most talented artists and musicians. In addition to my work with individual artists and creators I am signed to Meshach Media publishing and a part of the their production team for film, TV, ad, and industry placements.

My goal is to help the valley's music creators fulfill their artistic vision and maximize the potential of each and every song created. Services included pre-made beats and custom music production (including pre-cleared sampled beats courtesy of Track-Lib's library), recording, mixing, 2-Track & stem mastering, album sequencing, final master creation (CD or DDP), and music business & business consulting.

I'd love to hear about your project. Click the 'Contact' button above to get in touch.

Interview with SO IAM

  1. Q: Describe the most common type of work you do for your clients.

  2. A: Production, recording, mixing, and mastering

  3. Q: What are you working on at the moment?

  4. A: Music production for Meshach Media

  5. Q: Analog or digital and why?

  6. A: Both. Economics - Cost-benefit, improving technology, and the consumer market demand and musical tastes.

  7. Q: What's your 'promise' to your clients?

  8. A: That I am an all in and will do everything possible to help them make the best song possible each time

  9. Q: What do you like most about your job?

  10. A: Creating finished songs and helping bring out the best in artists

  11. Q: What questions do customers most commonly ask you? What's your answer?

  12. A: I would say show mixes are the most common request and I can easily do that, for mastering only clients it would require the appropriate stems to be sent in.

  13. Q: What questions do you ask prospective clients?

  14. A: The goal of the project/session/song/etc - for fun, mixtape, album, video, etc? Performance tomorrow? Do you need stems (TV/Show, instrumental, etc)? MP3? Direction, time frame & schedule, desired services, favorite reference mix, etc.

  15. Q: What advice do you have for a customer looking to hire a provider like you?

  16. A: Pay attention to the reviews, try to listen to a demo on a playback device that you know the sound pretty well on, look for transparency on the website or ad, know what you want to accomplish before going in and hearing the pitch, know your budget and the difference between high value low cost and low value low cost services/providers, consider your options to manage price - for example I recorded one of my tracks at my studio ("free") then took it to a well known studio in the area for analog mastering (expensive but paid off) - our services are an option from many viable ones in AZ and online - find what is best for your project and budget, experience matters look for some type of credits and time behind the boards...but also don't rule out a student at the conservatory or MCC. Also try to plan your session, know your lyrics/practice ahead of time if possible (or plan and prep for a write to the track then record type of session). If you're sending a mix to someone, make sure they can accept your format (ie Pro Tools session, OMF, Acid Zip, WAV, AIFF, etc), they probably can but make sure, having to send in a different format or tracking out can sometimes lead to unexpected surprises. Consider the studio/engineer's list of genres, many of us can mix cross genre, the greats are great across the genres, my experience in the valley with this has been a mixed bag. Try to make sure they actually mix your style well, and are not just capable of recording and mixing your genre. As an artist I have had some expensive and frustrating surprises not checking before hand. Having said that, the great engineers I know are great across genres, you just have to find them, listen to samples, read reviews, look at the credits. This also applies for engineers/producers specializing in a particular genre or smaller range of them, this is not a guarantee for quality either :) do some homework first.

  17. Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?

  18. A: I have to assume an absence of power on the island, so I would say none of it so it didn't get ruined for no good reason (can't use it anyway) lol. Also if there was power, I would have to assume a limited supply and can't imagine using it for powering energy hungry equipment is prudent (wouldn't be...prudent).

  19. Q: What was your career path? How long have you been doing this?

  20. A: Starting out in 2001 as an artist who loved creating but couldn't afford beats or studio time I took the long road to learning the ins and outs of making great sounding music so that I could not only produce myself, but also so I could help other artists fulfill their music vision as well, many of whom are in the same boat I was back in the day :). As a producer, engineer, and artist I bring over 15 years of experience to the studio and have been blessed to worked with many of the Valley's most talented artists and musicians. In addition to my work with individual artists and creators I am signed to Meshach Media publishing and a part of the their production team for film, TV, ad, and industry placements.

  21. Q: How would you describe your style?

  22. A: Adaptive

  23. Q: Which artist would you like to work with and why?

  24. A: Kanye West, to learn

  25. Q: Can you share one music production tip?

  26. A: Leave space in the instrumental/beat mix for the artist to shine and build the track around them

  27. Q: What type of music do you usually work on?

  28. A: Rap/Hip Hop, R&B, Gospel, Pop

  29. Q: What's your strongest skill?

  30. A: Production and creating a complete, great sounding song and/or album

  31. Q: What do you bring to a song?

  32. A: 16 years of experience as an engineer and producer, an obsession with making great songs having studied them and those that make them, the lessons learned interning at a top studio and at their studio manager & engineer's studio. All of this applied to bringing the most of out of an artist and their song

  33. Q: Tell us about your studio setup.

  34. A: Mojave MA-200, Shure SM7b, Avantone CV-12 w/ NOS tube, Klark Teknik 1176-KT 1176 clone, Focusrite ISA One, RME Babyface, JBL LSR 308s, Avantone Mixcube, Logitech 'grotbox', 2" & 4" acoustic foam, Gik Acoustics Bass Traps, PreSonus FaderPort, Pro Tools 2018, Magix Acid Pro 8, Wavelab 8.5, Magix Audio Studio 10, Waves (Horizon, API, SSL, Restoration, Center, In-Phase, NX), Slate Digital Everything Bundle, Maag EQ4, Clariphonic DSP, Metric Halo Channel Strip, Maschine MK2, FL Studio 20, Omnisphere, Alesis VI61, Stanton T.92, thousands of sounds

  35. Q: What other musicians or music production professionals inspire you?

  36. A: Quincy Jones, Timbaland, Dr. Dre, The Neptunes, Just Blaze, Kanye West, Bradley Nowell, John Williams

GenresSounds Like
  • Russ
  • Lecrae
  • Ariana Grande
Gear Highlights
  • KlarkTeknik 1176-KT
  • Mojave MA-200
  • Shure SM7B
  • Avantone CV-12 w/ NOS tube
  • Focusrite ISA-One
  • RME Babyface
  • Waves (Horizon
  • API
  • & SSL)
  • Maag Eq
  • Metric Halo Channel Strip
  • Slate Digital
  • Pro Tools 12
  • Acid Pro 8
  • JBL LSR308
  • Avantone Mixcube
More Photos