...... http://www.youtube.com/GORENCmusic ......Over 40 Million Views On YouTube music projects (production and vocals) ......personal collaborations with The-Dream, Tricky Stewart, and Kuk Harrell (the team single-handedly behind Rihanna's "Umbrella" and Beyonce's "Single Ladies")
I am a 28-year-old music producer living in Los Angeles. Graduated from NYU, have been signed to Warner Brothers and RedZone Records as an artist.
POP (most sub-genres of current pop)
RAP (especially 808-heavy trap)
ROCK (everything from folk to death metal)
DANCE (various sub-genres within EDM)
PARODY (YouTube, etc.)
HARD-WORKING. I ferociously execute tasks. I am dedicated, passionate, and athletically creative in my approach to aiding in the creation of an artistic vision.
POSITIVE. I will excitedly and earnestly help you with what you need because I love helping people and I get excited when I see that someone's vision has a void I can fill. Oftentimes this trait seems to re-instill passion in collaborators when they have lost context of their own work.
VOCALS. I deeply understand pitch, rhythm, harmony, and layering, both as an engineer and as a vocal producer/arranger. I specialize in vocal tuning and "in-the-pocket-ness". I am highly adept in vocal processing as well.
PRODUCTION/INSTRUMENTS. For your productions I will use Ableton, and I'll largely use my extensive personal sample/MIDI database, but I will also happily play live keys, bass, acoustic guitar, percussion, and/or electric guitar as a built-in service when I produce at no extra cost.
I'd love to hear about your project. Click the 'Contact' button above to get in touch.
Interview with GORENC
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: My cover of "24K Magic" by Bruno Mars on YouTube! It was very complicated musically and vocally! I produced it, arranged it, recorded it, filmed it, sang in it, mixed it, etc! 100% inside job!!!
Q: What are you working on at the moment?
A: Releasing music with GORENC, a project with my brother and sister!
Q: Analog or digital and why?
A: Digital! Because I started digitally and understand my level of control with plug-in parameters sufficiently enough to emulate analog gear, and, sometimes surpass it.
Q: What's your 'promise' to your clients?
A: My promise is to do my best to make your vision happen, whether that's as simple as "tune this lead vocal" or as far-away as "make the whole song sound slimy and green".
Q: What do you like most about your job?
A: I really like when people tell me they can't believe the way I brought their song to life.
Q: What questions do customers most commonly ask you? What's your answer?
A: I often get asked my opinion on how I think the song could be better. I will remind the client that I am only here to produce the beat, tune the vocals, etc. but generally the dynamic will extend to the client's interest in my creative opinion. In which case, I tell them it!!
Q: What's the biggest misconception about what you do?
A: That I exaggerate the degree of skill I have with different parts of music production. I know it seems like a lot of categories to be fluent in, but that's what happens when music is all you do!!!
Q: What questions do you ask prospective clients?
A: How "professional" do you want this to sound? This question lets me know the expectation so that I can assess where to allot the majority of my efforts given the money/time you are spending. What examples can you show me of content that has similar soundscape/emotion/energy/etc.?
Q: What advice do you have for a customer looking to hire a provider like you?
A: My advice would be to hire me. I would advise this because I go above and beyond where the majority of my colleagues in this industry are capable of/willing to go.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Computer. Headphones. MIDI Keyboard. Microphone. Interface.
Q: What was your career path? How long have you been doing this?
A: I started on piano at 6, then moved to rapping and beat-making when I was 10. At 13, I decided I'd be a filmmaker so I did that throughout high school while continuing music on the side. I went to NYU to be a film director, but when I graduated in 2012, I decided I was probably better at music. In the last six years, I have accumulated two record deals, 400 thousand YouTube subscribers, and a wealth of knowledge in all creative categories related to the production of music.
Q: How would you describe your style?
A: Athletic. I am calculating many moving parts in real-time, and changing my approach based on the challenges that arise. I often move very quickly when given a task as well.
Q: Which artist would you like to work with and why?
A: Pharrell Williams--- he has a consistent pattern of bringing out colors in artists that the artist will then stick with for a while before switching up again.
Q: Can you share one music production tip?
A: Forget the rules. Just do everything in your power to make the sounds in your head come out of the speakers.
Q: What type of music do you usually work on?
A: Pop and Trap
Q: What's your strongest skill?
A: Creative vision
Q: What do you bring to a song?
A: I bring the artist's vision to a song. I bring the closest thing I possibly can to what they are trying to get to come out of the speakers.
Q: What's your typical work process?
A: I will usually have a conversation with you to find out what you need and how I can help. If we are working together in person, I like to get as much accomplished as possible in each session and have no problem going 10-15 hours at a time. I work based on how you'd like me to...So basically if you need lots of food breaks or smoke weed or need the environment a certain way I am fine with whatever. I'm happy to function as "creative friend" or "strictly business computer man".
Q: Tell us about your studio setup.
A: My music studio is at my home in Los Feliz, Los Angeles. There is a beautiful view and balcony attached. 27-inch 4.2 GHz i7 Mac with 40 GB RAM. KRK Rok-It 8's with a KRK 10S Subwoofer. I predominantly record using my Neumann TLM-103 and my Sterling ST-69. I run everything through my MOTU 4pre. I have an electric guitar, acoustic guitar, Line 6 Spider IV, synths and keys, some percussion, ukulele, and a talkbox. My booth is small but industry standard sound design (record labels generally prefer I record at home because it rivals the sound of their expensive studios).
Q: What other musicians or music production professionals inspire you?
A: Pharrell, Bruno Mars, Charlie Puth, Jon Bellion, Brendon Urie
Q: Describe the most common type of work you do for your clients.
A: Music and Vocals.... Producing music/beats....Recording, vocal producing, arranging vocals and comping/tuning/aligning/stacking/processing them as well.