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Interview with NZØNZI
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: My first project made on Ableton Live Lite, when I could use nothing but samples to create a song. I was really proud of me because I was finally starting to do something. Make something happen.
Q: What are you working on at the moment?
A: Training, training.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: Not yet but I shall find soon!
Q: Analog or digital and why?
A: Everyone mixes on analog. To me analog emulation plug-ins are analog gear, because they are so faithful to the hardware and sometimes more reliable. They haven't invented that many 100% digital plugins with an interesting sound. Analog plugins bring character and coloration, I use it all the time. To me although they are plugins, I mix in analog, because I mix with the analog mentality of creating soundscape with personality.
Q: What's your 'promise' to your clients?
A: You'll get a solid demo, with that you can, recruit those band member, book your first bar gig etc now make something happen fellah.
Q: What do you like most about your job?
A: Bringing unformed draft-like life forms to life. And infusing a song a sort of rejuvenating energy. When it takes shapes that's the part that I love the most.
Q: What questions do customers most commonly ask you? What's your answer?
A: How long have you been doing this, and I answer "not that long, do you want a discount haha?" And he says yes. And I cry a little bit inside.
Q: What's the biggest misconception about what you do?
A: I can't do nothing if the track is poorly recorded. I mix, I don't produce, if something should be done on the song it has to be decided before you send it to me. I don't master, I could be you always have a better a result with someone specialising in mastering (plus it's not that expensive).
Q: What questions do you ask prospective clients?
A: In what state of mind were you when you wrote this song. What's its story? What's its meaning? What's its your goal? Do you prefer apples or pears, if you prefer pears I'm not mixing your track. No kidding.
Q: What advice do you have for a customer looking to hire a provider like you?
A: Trust. Know what you want, but foremost, know what you don't want. Don't hesitate to go if the mix engineer does not "understand" your track (really important). If you feel like he doesn't like the track of doesn't have a certain affinity with it, move on. You want someone who will be ready to do the extra mile for your track.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Macbook, Audio interface, Kensington Mouse, Sony headphones, SSD external drive.
Q: What was your career path? How long have you been doing this?
A: Violin at 7, bass at 14, guitar at 16. Bands, solo career, mix engineer.
Q: How would you describe your style?
A: Punchy yet sophisticated.
Q: Which artist would you like to work with and why?
A: Daft Punk, groovy but filled with melancholy.
Q: Can you share one music production tip?
A: I use the Vertical/Lateral option of the Fairchild quite a lot, no one seems to use it.
Q: What type of music do you usually work on?
A: Rock, House, Pop, Country, Christian.
Q: What's your strongest skill?
A: Serving the song not the artist, though it might sound counterintuitive.
Q: What do you bring to a song?
Q: What's your typical work process?
A: I try to understand the personality of the song, then I normally start with the bass and kick, then the rest of the drums to have a "bed" for the vocals.
Q: Tell us about your studio setup.
A: Nothing impressive. Macbook, Audient audio interface, and a roof over my head.
Q: What other musicians or music production professionals inspire you?
A: Many Marroquin, Tony Maseratti, JPP, Rick Rubin, Hitoshi Satoh etc
Q: Describe the most common type of work you do for your clients.
A: Mixing demos.