I am an award-winning producer and songwriter who has worked with Rostrum Records (Wiz Kahlifa/Mac Miller) and Absolute P Entertainment. Hiphop/pop/r&b/soul/funk/singer-songwriter are my strongest genres. I wrote/produced "Sorry I Can't Stay" with Belgium pop star "Shane Hendrix" and featured on the song (youtube) if you want to see how I work!
Production: I play piano, guitar, and trumpet fluently with a blues and jazz background which is the backbone of a lot of the music we hear on the radio today. Playing in jazz bands and orchestral bands helped me develop an ear for compositing and arranging. Any mix engineer will tell you an amazing mix/song can be achieved only from a great arrangement.
This gives me an edge as far as versatility goes; I don't have one approach since every song is different and so every song needs it's unique production. I approach the production based on your vision and your budget; two ends of the spectrum are live production and in-the-box production with a lot of grey area in between. We can talk about that though. All depends on what you want for the song!
My goal is to fully understand then execute YOUR vision for the song. Nothing matters to me more than creating the best possible song that we can together with our combined talents!
Send me a note through the contact button above.
2 ReviewsEndorse Genuardi
What an amazing experience working with Genuardi was on my last 3 songs! His ability to capture what I wanted for my new music through the vibe and quality out-shined anyone I had previously worked with. His love and knowledge for everything he does shines through. I would Highly recommend Genuardi and look for to working with him again!
When I had my first session with Genuardi I couldn't believe how talented he was. Not to mention for his age. He's got amazing jazz, blues, R&B, & soul roots that really shine in his work so effortlessly. And he knows how to blend those genres with current pop/rap/etc to make something unique. After working with many young producers out here in LA who make tracks on their laptops that fit a formula & all sound the same, working with Genuardi was a breath of fresh air to say the least. He's got amazing instincts in every aspect of music & the best part is that he loves it with all his heart.
Interview with Genuardi
Q: What are you working on at the moment?
A: Right now I just finished producing 8 songs for a music licensing catalogue for Rostrum Records. I am beginning working on an album for a client which will be done by December and my album which will be done by October 1st. Also, I am moving into a new studio and building a custom desk and vocal booth, so a lot of excitement on this end!
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: I am especially proud of producing Connie Ryan's Personal because it was a new style for me and yet the fastest production I did that I like. Also, I am proud of a song I wrote, produced and featured on for Shane Hendrix called "Sorry I Can't Stay" which you can find on Youtube or any streaming site.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
A: YES! Evan Bradford is a great mix engineer for live band, singer-songwriter.
Q: What's the biggest misconception about what you do?
A: The biggest misconception is that the producer just makes the music or beat, throws the artist in the booth and the song is done. Yes, the producer does record and create the music, but, he/she is the guiding hand for the artist in the booth by giving constructive feedback to draw out a great performance from the singer. Also, the producer is responsible for the vocal production or arrangement/FX (unless there is a budget for these roles) which means either doubled, harmonies, Backgrounds, distortion, phase modulations etc.
Q: What questions do you ask prospective clients?
A: First I ask what the vision is and what they need from the role of a producer/mix engineer. Then depending on the answer I ask them how they would like to go about it as far as what there budget is and what kind of production they are seeking.
Q: What was your career path? How long have you been doing this?
A: I played in jazz bands playing trumpet and learned piano at a young age, then I picked up producing at age 14 recording and making beats for local singers/rappers. The rest is history! there is more to it but I'll save that fo when we meet.
Q: How would you describe your style?
A: Spontaneous and passion driven.
Q: Which artist would you like to work with and why?
A: I would love to work with Kendrick Lamar, Benny Blanco, Julia Michaels, Bebe Rexha, Jorja Smith, Jay Z and any good rapper signed/insigned . To be honest, anyone who is musically talented and has something to say and is chill.
Q: Can you share one music production tip?
A: Don't force it! Whether it is an entire song you can't finish because there's "something missing" or a sound you keep striving to get but can't find, or the mix isn't right, or whatever it is. Move forward. Or switch it up and work on something different so you have a clear mind when returning to the problem.
Q: What type of music do you usually work on?
A: Hiphop, pop, r&b, funk, dancehall, sing-songwriter, blues, and trap.
Q: What's your strongest skill?
A: My strongest skill is my ability to interpret and mold myself to the vision of the song. I never follow a template style for production. I hear colors from the melody and groove of the song when it is just a vocal and accompaniment which I then record using the instruments I feel reflect or enhance the original feeling I got from the song.
Q: What's your typical work process?
A: I usually like to get to know the artist first before we begin laying down instruments. I always like to have a demo or at least mp3 of the song with a 2-3 production references before the session. This allows me to load up a template and begin laying down drums for instance prior to the session. t's nice for the artist when they walk in and I can play them an idea so we start a step ahead!
Q: Tell us about your studio setup.
A: I have a great studio space in Bushwick, NY with a beautiful handmade desk, a hand made vocal booth (my grandfather and I) M-Audio M3-8 monitors, and a focusrite Clarrett 8Pre Converter.
Q: What other musicians or music production professionals inspire you?
A: The first producer I can say that inspired me greatly was Pharrell Williams/The Neptunes. His drums and grooves are just MWAH and as an adolescence teaching myself production I was always striving to get mine to knock like his. I also love his instrument riffs; they were always so hooky (Drop it like it's hot). Stevie Wonder is my guy as far as soul and singing goes. If you listen to "For Once In My LIfe" (my favorite Stevie Album) it is such a gritty, raw, and vocally spontaneous body of work.
Q: Describe the most common type of work you do for your clients.
A: I do mainly productions for clients, then it is mixing work, then just tracking instruments.