Did you know 24% of the songs will be skipped during the first five seconds of playback? And that figure goes up to 35% in the first 30 seconds. Why? Because today, we (you, me, everyone) have a lot of choices, and thus decide quickly if a song delivers the emotions we are looking for.
That's why it is said that a hit song has millions of owners... each of the souls who were touched by it will make it their own.
A good mix will, of course, present all the instruments in an attractive way. However, a great mix will also deliver the exact emotions the creators envisioned for the song, creating that special connection with the listener.
In my opinion, creating that connection between artist and listener is what mixing is all about, and that's my goal with each song.
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