I have been Producing Mixing and writing music for the best part of 15 years. I have credits with Andreya Triana, M.O, Mabel, Nyomi Gray, Kelli Leigh, Christina Novelli, Markus Schulz and more up and coming projects.
Mixer and Producer
Songwriter and producer Lloyd refuses to be put in a box. Signed to Raggamuffin for a couple of years, Lloyd has been perfecting his craft, mastering lots of different genres and making it hard to slot him into one overly neat category – he just unashamedly loves classic songs and wants to emulate their success – From Tears For Fears to the Spice Girls and from Abba to Prince.
Inspired by watching Live Aid with his Dad, he spent his formative years going to gigs. Watching people like Prince perform their magic on stage made him ache to get into music himself. He made it by first lugging other people’s equipment around as a roadie, but more recently he’s become known for his own song-writing.
He co wrote Weapon on Mabel Ivy to Roses.
He co-wrote and produced Nyomi Gray’s ‘Obsession’, premiered on DJ Target’s BBC 1xtra Homegrown show, he’s also responsible for writing Kelly Pepper’s big Kiss supported track ‘Koh Samui’ (Ministry of Sound), has produced for Phi Nix (‘All That She Wants’and ‘We Don’t Care’) and now has an impressive list of other credits including Shola Ama, Craig David, JC Chasez, M.O and Reggie & Bollie – just to name a few!
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Interview with Lloyd Hinshelwood
Q: Tell us about your studio setup.
A: I have a great set up with Yamaha Speakers and full editing software.
Q: What's your typical work process?
A: Ill check the work to see if I can bring value than negotiate based on time.
Q: What's your strongest skill?
A: Vocal Production
Q: What type of music do you usually work on?
A: Vocal heavy Rnb and acoustic based music
Q: How would you describe your style?
A: I work to the style of the client very song focused
Q: What was your career path? How long have you been doing this?
A: I have been doing this for 15 years started in a band then moved into the studio.
Q: If you were on a desert island and could take just 5 pieces of gear, what would they be?
A: Guitar,Piano,Paper,Pen and Singer because there wouldn't be electricity
Q: What advice do you have for a customer looking to hire a provider like you?
A: Find out what value said mixer produce can bring ask them for examples.
Q: What questions do you ask prospective clients?
A: What are you hoping to achieve
Q: What's the biggest misconception about what you do?
A: I don't think the general population understand artists at all
Q: What questions do customers most commonly ask you? What's your answer?
A: How much? The answer is it depends on how much work there is to do.
Q: What do you like most about your job?
A: The freedom
Q: What are you working on at the moment?
A: Some major releases in the pipeline with labels search me on spotify to hear a playlist of my credits
Q: Describe the most common type of work you do for your clients.
A: Mixing tracks and specialize in great vocal production.
Q: What other musicians or music production professionals inspire you?
A: All music inspires me but I love Miles Davis, Lauryn Hill, Pink Floyd ect ect ect
Q: What do you bring to a song?
A: I mix and produce for the song not my own ego.
Q: Can you share one music production tip?
A: Produce for the song. Also the client determines value not you.
Q: Which artist would you like to work with and why?
A: Max Martin because I love his songs.
Q: What's your 'promise' to your clients?
A: If I can bring value we can work together if I cant ill recommend somebody else.
Q: Analog or digital and why?
A: Both its all about the song.
Q: Is there anyone on SoundBetter you know and would recommend to your clients?
Q: Tell us about a project you worked on you are especially proud of and why. What was your role?
A: Nia Ekenam-Fadin also M.O,Mabel,Kelli Leigh,Markus Schulz and Christina Novelli and Records with Nyomi Gray